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Bally Sports Betting On Sports Betting Show ‘Live On The Line’

Bally's first sports betting show offers transparency, 'infotainment' for viewers

Donald Emmons by Donald Emmons
February 17, 2022
in Industry, Sports
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Is there room for another sports betting show? The Bally Sports braintrust seems to think so.

If not, they wouldn’t have signed off on Live on the Line, powered by BetMGM, a fast-moving, hourlong sports betting show. Hosted by sports betting personality Brad Evans, former college basketball player Dani Klupenger, and Emmy-nominated sports reporter Camron Smith, Live on the Line airs weekdays (noon ET) across Bally Sports’ 19 regional sports network brands (RSNs), the Bally Sports app, and Stadium.

After four weeks of co-hosting the show, there’s no doubt in Evans’ mind that there is space for a program like Live on the Line. A self-proclaimed β€œnumbers nerd,” Evans is one of the creators of a show that he believes presents a different view on sports betting than others in the field.

β€œThe roots of Live on the Line were in my head for years,” said Evans, who grew up a Chicago Cubs and San Antonio Spurs fan and calls Champaign, Illinois, home.

Sports betting destiny

Evans has been in the sports media business writing or talking about sports wagering for the last 15 years. He traces his interest in sports betting back to when he β€œwas running pools for his grandfather at 8 years old.”

Decades later, sports betting has become legal in more than 30 states and has become mainstream enough that one can flip through the cable channels and find sports betting shows being broadcast practically every hour. Live on the Line, which is Bally Sports’ first sports betting program, gives Evans plenty of space to share his sports betting knowledge with viewers.Β  Β 

β€œIt’s a gambler’s paradise, to say the least,” he said. β€œNow everything is front and center and it’s absolutely phenomenal.”

Live on the Line provides information on betting lines, as well as its fair share of predictions. The show also strives to capture viewers’ attention through a humorous presentation.

Keeping viewers entertained while offering insight about games and players is not an easy thing to do. But Live on the Line‘s producers, at least, seem to understand the concept of β€œinfotainment.”

Props, props, props

It's the Top Props for tonight!#LiveontheLine | @BetMGM pic.twitter.com/bkV6WQ1vjw

— Live on the Line (@liveontheline) February 16, 2022

 

Finding the right mix of info, ‘tainment

The 60-minute show is broken up into a number of segments that may even include one in which Klupenger is dressed as a judge who reaches the final verdict on a debate between Evans and Smith about a sports-related matter. Another one of the show’s unique segments includes the co-hosts participating in a Price Is Right-like Plinko game called “Drop It Like It’s Prop.” The show also welcomes guests to join in on conversations about its on-air subject matter.

β€œWe try to arm people with information, but the goal is to get a 50-50 blend of information and fun as much as possible,” Evans said. β€œAt the end of the day, did [viewers] smile, crack a laugh? Will they come back tomorrow and try the show again?”

Evans says that Live on the Line is also different from other shows because its hosts are β€œtransparent with their predictions.”

In other words, they keep track of their won-loss records and share them with the viewers, while other shows offer predictions, but don’t follow up with results.

β€œWe want to offer transparency,” Evans said. β€œOther shows don’t audit the next day,” 

Finding team chemistry

Like most multi-host shows, Live on the Line requires Evans, Klupenger, and Smith to have a certain amount of chemistry. To this end, they come across naturally as a group that would go to a sports bar together to watch a slew of NCAA men’s basketball games during March Madness, whether they’re required to or not.

In fact, Live on the Line is planning to hit the road for March Madness and will broadcast from Las Vegas during the first week of the NCAA men’s basketball tournament, marking its first foray into the field before a live audience.

Evans, who also hosts a daily fantasy and gambling radio show on SiriusXM Fantasy Sports Radio, believes that Live on the Line has all the right ingredients for success. As much as he hopes he’s right about the show sticking around for a while, Evans said he doesn’t feel any added pressure as a co-host and show creator.

β€œWe’re light and loose when we come to work,” he said. β€œHonestly, there’s more pressure to try and just win a damn bet.”

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Donald Emmons

Donald Emmons

Don is an accomplished journalist with a wealth of experience that includes time covering the NFL, NBA, MLB, and major college sports for publications in California, Texas, Indiana, and Ohio. Don is a Hoosier native who has spent the past 20 years residing in the Buckeye State. Don can be reached at [email protected].

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