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BCLC Targeting Canucks Fans With Prize-Loaded Promotion

PlayNow is offering hockey bettors the chance to win many additional prizes

Greg Warren by Greg Warren
January 10, 2022
in Sports
vancouver canucks celebration

Bob Frid/USA TODAY

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Hockey bettors in British Columbia can win Vancouver Canucks-related prizes along with their wagers this month.

British Columbia Lottery Corporation’s PlayNow is running the Canucks Fanuary Contest for its mobile sportsbook app players throughout the month of January. Any bettor that places at least a $5 (CAD) wager on any NHL game in the month of January is eligible to win prizes after each Canucks game (15 total prize packages) throughout the month. PlayNow users can bet daily to be entered into the draw with a maximum of one entry per day. The prizes include signed Canucks jerseys, credit vouchers for blackjack at Parq Casino Vancouver, club seats to multiple Canucks games, and a $750 store credit at the Canucks team store.

The grand prize will be drawn on Feb. 3 and it will award one winner six Canucks Loge Box tickets for the team’s game on March 11 against the Washington Capitals. The winner will also be provided with a behind-the-scenes walkthrough at the arena, as well as a one-night stay at Parq Casino and dinner with a visit from a mystery Canucks alumnus.

“BCLC and the Vancouver Canucks have partnered for many years. This partnership gives BCLC the ability to provide exciting contests to PlayNow.com players and Canucks fans every season, enhancing the gaming experience for our players,” said Matt Lee from BCLC media relations. “PlayNow.com receives overwhelmingly positive feedback from players about these contests every year, and BCLC listens to the feedback to make them even better.”

Timing couldn’t be better for the promotion

Lee says this promotion is helping generate more hockey bets overall and specifically for the Canucks, the only NHL team in the province. It also helps that the team is a red-hot 8-1 in its last nine games to vault back into the playoff race in the Western Conference. Vancouver’s next game is Tuesday against the Florida Panthers.

“PlayNow.com sees significant betting interest from players on the Canucks from the start to finish of every NHL season, whether it be game-to-game or on futures bets, such as the Canucks to win the Pacific Division or even the Stanley Cup. As British Columbia’s only regulated online gambling website, the majority of PlayNow.com players in British Columbia enjoy making bets on their local teams.”

Hot play has the #Canucks back in the playoff picture at https://t.co/gAddEOkOF3, and one reason why has been the standout play of goaltender Thatcher Demko!

Read more ▶ https://t.co/jcttO0QIAG

19+

— BCLC (@BCLC) January 10, 2022

PlayNow will also be offering a $250 match deposit offer to its bettors as a promotion for the Super Bowl on Feb. 13. More details on that promotion will be released shortly.

Canada legalized single-game wagering on Aug. 27 last year, and BCLC reported more than $25 million in single-game wagers in the first two months of accepting bets. With a population of approximately 5.2 million, British Columbia is a desired market for private sportsbook operators, but there aren’t any plans yet to allow private competition in the province.

Alberta, British Columbia’s neighboring province to the east, is accepting bids from two private sports betting operators. Bidding will close on Jan. 31, and the winning bids will be announced shortly thereafter. Alberta intends to have private sportsbooks up and running by the end of 2022. The only legal wagering currently offered in Canada is through provincially regulated lotteries like the BCLC.

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Greg Warren

Greg Warren

Greg is a sports editor who has previously worked for respected Canadian media outlets, including Rogers Sportsnet, theScore, and Covers Media Group. He’s covered sports in Canada for over a decade, specializing in NHL, NFL, CFL, MLB, and sports betting. In his spare time, he can be found attempting to break 90 on the golf course or cruising down the slopes at his local ski hill. You can reach Greg at gwarren@bettercollective.com.

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