Though relatively new to the fast-growing United States sports betting scene, bet365 is a seasoned veteran and one of the world’s top online sportsbooks.
With a vast array of traditional pregame wagering, in-play live betting and numerous other helpful features designed to assist users in making better informed decisions with their wagers, the bet365 online sportsbook is a favorite among sports bettors of all kinds, from high-rollers to casual gamblers.
So far, here is where you can play on bet365:
|State||Bonus||Casino Partner||Launch Date|
|Colorado||Get Bonus||Century Casinos||September 2022|
|New Jersey||Get Bonus||Hard Rock Casino||August 2019|
|Ohio||Get Bonus||Cleveland Guardians||January 1, 2023|
|Virginia||Get Bonus||Hard Rock Casino||January 31, 2023|
In order to place wagers on bet365, you must be at least 21 years or older. You also must be located within a state where bet365 is allowed (currently only New Jersey, Colorado or Ohio), although you can sign up for an account and even deposit or withdraw funds from elsewhere.
bet365 was the only sportsbook brand out of ten original applicants to not be approved by the New York Gaming Commission despite acquiring market access in the state through Empire Resorts and the Resorts World Catskills casino back in 2018. In order to move forward with their Empire State expansion plans, the company must wait until New York extends to total number of sports betting licenses in the state from nine to somewhere in the neighborhood of double-digits.
As of September 2022, bet365 has gone live in Colorado. The brand obtained market access in the Centennial State after agreeing to a 10-year partnership deal with Century Casinos, the company behind the Century Casino Cripple Creek and Central City locations. The deal originally occurred back in May 2020.
With this partnership, bet365 Sportsbook officially becomes the 28th online sportsbook to launch in Colorado, a US high.
On January 1, 2023, bet365 Sportsbook joined its third active state when it went live in Ohio at midnight.
Although bet365 Sportsbook has only launched in two states, it is a young and promising sportsbook that’ll continue to expand aggressively throughout the U.S. in the near future.
Here are a few other states bet365 Sportsbook is expected to launch very soon.
Virginia launched sports betting on January 21st, 2022. For all of 2022, sports betting has only been available over mobile format in Virginia.
By law, Virginia is allowed up to 12 mobile sportsbooks. bet365 Sportsbook will be one of the 12 sportsbooks in the Old Dominion. bet365 gained market access through a partnership with Hard Rock Casino.
bet365 Sportsbook is expected to launch in Virginia by the end of 2022.
Ohioans can now get in on the fun with bet365 Sportsbook, as the brand debuted in the Buckeye State on January 1, 2023. Simply register for a new bet365 account using this link and confirm your identity with the site, and you’ll have $200 in bet credits waiting for you shortly after your first $1 wager settles.
If your account is inactive for 90 consecutive days, the bet credits will be removed from your account but other than that, have at it! Bet credits at bet365 can be broken up and wagered in any increment, but will not return the value of the bet credit itself – only the winnings.
Bet $1, Get $200 in Bet Credits
|bet365 Sportsbook Welcome Bonus|
|Bonus Offer||Bet $1 Get $200 in Bet Credits|
*New players only, 21 or older. $10 deposit required. Bet Credits added to Bet Credits balance. Bet Credit risk excluded from returns. T&Cs, time limits and exclusions apply. The bonus code NJPROMO can be used during registration, but does not change the offer amount in any way.
While bet365 may lack for promotions, there is no shortage of betting options and sports on which you can wager. When it comes to types of bets available, you will find all of the standard ones, including:
Within each of these betting types you’ll often find a wide range of options, in particular when it comes to in-play or live betting.
As with other sportsbooks, bet365 additionally offers a healthy amount of alternative bets (spreads and totals), adding a lot of variety to the wagers you can make on any particular contest.
We should also mention both the “Edit Bet” and “Cash Out” options on bet365. Edit Bet allows users to add, swap, or remove selections entirely, either for traditional pre-match bets, parlays, or in-play bets. When you edit your bet, the existing prices are automatically updated to reflect current odds rather than the price you originally took. Thus, if you make a bet and then see a better price come along, you can edit your bet and get the better price.
Cash Out (when available) also enables bettors to call an audible after a bet has been made, enabling them to cash out bets before an event concludes, either entirely or partially (leaving some money “on the table” and in play).
You’ll find as well a wide range of different sports upon which to place wagers, including:
Also available for wagering are several “virtual sports,” which involve fictitious software-generated players and teams with outcomes entirely dictated by random number generators. Available virtual sports include basketball, cricket, cycling, darts, football, greyhounds, harness racing, horse racing, soccer, speedway, stock cars, and tennis.
The bet365 mobile app can be downloaded for free on both iOS and Android devices. Apple users can head over to the App Store, while those using an Android can get the app from Google Play. At the moment, there is only one general app out for all locations.
Powered by the Gaming Innovation Group (GiG), the app is exceptionally smooth and fast, with its non-complicated design likely contributing to its speed when loading. We experienced no lags or frozen screens when testing, and in fact, when live betting and building a parlay we were able to open multiple live matches without any difficulties.
Once you do download the app, you’ll notice it isn’t terribly fancy in terms of aesthetics. Even so, you will also soon discover the design is highly intuitive and doesn’t introduce any extraneous complications that sometimes make navigating an online sportsbook difficult.
The opening screen does include small illustrations delivering shortcuts to each sport in the top bar, the only real ornament to the otherwise bland green, yellow, and gray color scheme. Choose your desired sport or scroll down to see highlighted games, then click through to get to the contests you are seeking.
There’s a handy “Sports” tab located on the bottom of the screen at all times, which upon clicking will pull up an alphabetical list of available sports markets. Also displayed along the bottom are four more tabs — Home (the home screen), Live In Game (for live betting), My Bets (your betting history) and Search (which allows you to type in team names or players to find them quicker).
In order to place any action, just click on a bet to place it in your Bet Slip, which will slide up from the bottom of the screen. When ready, click the slip, enter your stake(s), and hit submit to lock in your bet(s)! It’s that simple!
As further evidence of bet365’s international background, whether on the app or web-based platform, bettors can toggle between American, fractional, decimal, or American/fractional odds, and also set one of 20 different languages as a preference.
The web-based version of the bet365 online sportsbook is similarly focused on the business of betting without a lot of extraneous flash or frills.
Those accessing bet365 via their desktop computer or laptop will need to install a GeoComply plug-in for their browser. A link for the download is easy to spot along the top of the screen.
The design of the web-based platform smartly uses all of the extra space available on a wider computer screen, with a four-column layout featuring the list of sports on the left, current live/in-play betting and upcoming matches in the center, and the player’s bet slip accompanied by available promotions on the right.
Along the top ruler (starting on the left and extending over to the right) are quick links to the full list of available sports markets, in-play betting options, the bet365 casino, ongoing bonuses and promotions, help and support options, and information about responsible gaming.
When looking at the in-play tab, you’ll find a similar-looking three-column layout that also includes the ability to ‘star” or designate your favorite sports or contests, thus customizing the left-most column to highlight games in which you are focusing on. Again, as with the mobile app, most live games on bet365 will have Gamecast-esque animations to help you track the action.
When checking out the pricing and lines offered at bet365, you’ll discover the majority of spreads and totals are similar to what is found at other U.S. sportsbooks. There are exceptions here and there, but most of these are set at -110.
Moneylines vary a bit more, often depending on the sport. We’ve found, for example, that baseball moneylines are often on the generous side, while moneylines in football seem to tilt the other way. As always, odds are subject to change.
Overall, when it comes to pricing, live in-play betting is where bet365 really shines, a reflection of the company’s significant bookmaking experience. For those who are serious about live betting, getting the best possible price is a major advantage and almost necessary at this point – and bet365 certainly offers that.
Speaking of banking, there are numerous options for funding your bet365 account, including but not limited to:
Most of the same methods are also available as options to withdraw, including, but not limited to:
bet365 first launched in the United States in New Jersey in August 2019 with the Hard Rock Hotel Casino Atlantic City as its retail partner.
Back in 2018, bet365 partnered with Empire Resorts and the Resorts World Catskills casino in New York for their retail sportsbook, with plans to open an online sportsbook as soon as the brand is accepted by the New York Gaming Commission as a licensed operator. Among the original ten finalists, bet365 was the only brand not given approval by the state and must now wait until New York expands the total number of available licenses. The original deal was a 20-year partnership between bet365 and Empire Resorts, so even if it does take New York a while to do so, bet365 will be there and ready when the time comes.
Beyond their New York aspirations, the brand already obtained market access in Colorado through a deal with Century Casinos back in May 2020, and has since launched in September 2022.
In addition, bet365 Sportsbook has also gained market access in Virginia and Ohio. Each launch is expected to occur in the near future. This is all just the beginning for bet365 in the United States, as many more potential state markets await.
*New players only, 21 or older. Available in NJ only. $10 deposit required. Bet Credits added to Bet Credits balance. Bet Credits risk excluded from returns. T&Cs, time limits and exclusions apply. The bonus code NJPROMO can be used during registration, but does not change the offer amount in any way.
Martin Harris is a writer, editor, and teacher who has reported on poker, online gambling, and sports betting since the mid-2000s. An English Ph.D. and former full-time college professor, he currently teaches part-time in the American Studies program at UNC Charlotte. His book Poker & Pop Culture: Telling the Story of America's Favorite Card Game was published by D&B Books in 2019. He and his wife take care of their horses and cats on a small farm in North Carolina.
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