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Caesars, Penn National Take First Retail Sports Bets In Louisiana

Saints legend Bobby Hebert placed state's inaugural wager at Harrah's in New Orleans Sunday

Jill R. Dorson by Jill R. Dorson
November 1, 2021
in Regulation
First-Caesars-Bet-Slip-NOLA

(Courtesy of Caesars Sportsbook)

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A local high roller in northern Louisiana kicked off legal sports betting in the state in a big way, betting $50,000 on the Lions at +3.5 at Caesars Bossier City Horseshoe Casino Sunday morning. The bet was a loser, but two months after Hurricane Ida delayed the start of legal sports betting, state regulators launched two operators at four retail locations in the last two days. In both Bossier City and New Orleans, Caesars Sportsbook was the first to take bets Sunday morning at 7 a.m. local time, and Penn National Gaming took its first wagers at 4 p.m. local time Monday.

The pair account for a total of eight retail locations in Louisiana, where digital wagering is expected to go live early next year.

Former New Orleans Saints quarterback Bobby Hebert made the first bet at Caesars’ Harrah’s Casino in New Orleans — the only land-based casino in the state — on Sunday morning. The Louisiana native took the Saints at +4.5 versus the Buccaneers, and the bet was a winner after New Orleans handed Tampa’s defending Super Bowl champions just their second loss of the season, 36-27. The $2,056 in proceeds from the bet will be donated to the Second Harvest Food Bank.

According to Caesars Sportsbook Vice President of Trading Craig Mucklow, interest in wagering — on the Saints, in particular — was high Sunday. “Stakes were 30:1 in favor of the Saints for bettors in Louisiana,” he said.

Hours before Monday Night Football kicked off, Penn National Gaming began taking bets at two of its five Louisiana properties: the L’Auberge in Baton Rouge and the Boomtown Casino in suburban New Orleans. The first bets at both locations were placed at about 4 p.m. local time.

Lt. Gov. Billy Nungesser cut the red ribbon at a ceremony earlier in the day at the Boomtown Casino, while Randy Rantz, CEO of the Louisiana Sports Hall of Fame — and a former MLB relief pitcher —  led festivities at L’Auberge, where ex-Louisiana State University quarterback Rohan Davey was set to make the first bet.

Two more licenses coming soon

Under Louisiana’s new law, there are 20 sports betting licenses available to existing casinos and horse racetracks. Bettors will also be able to wager on lottery kiosks at about 1,000 retail locations around the state. The Louisiana Gaming Control Board will continue to issue licenses as the state police sign off on applications. On Monday, the LGCB said two more are in the works:

Louisiana Gaming Control Board Chairman Ronnie Johns said Monday that he’s hoping to issue sport betting licenses to @GoldenNuggetLC and @LAubergeLC within the next week or so.

“I can’t give an exact time frame, but we are very close." #lagov @LakeCharlesCity

— John Guidroz (@JohnAmPress) November 1, 2021

Peek at action on the first day

Here’s a look at what the first two days of live wagering looked like at Caesars properties around Louisiana …

New Orleans

Sports betting is live in Louisiana! 🙌

Saints legend Bobby Hebert placed the first bet this morning at @CaesarsSports inside @HarrahsNOLA! 💰 https://t.co/Epj8vL9uMI pic.twitter.com/iAd1rN1LTs

— New Orleans Saints (@Saints) October 31, 2021

Bossier City 

Horseshoe Bossier City Hotel and Casino made history by accepting their first-ever in-person sports bets through the Caesars Sportsbook on Sunday.
https://t.co/Jxm4Tloaer

— The Shreveport Times (@shreveporttimes) November 1, 2021

… and at Penn National’s Baton Rouge location:

We’re moments away from L’Auberge Casino opening their sports betting operation.

Former LSU QB Rohan Davey will place the ceremonial first bet. @WAFB9Sports @WAFB pic.twitter.com/PHOa5Wf7fW

— Perry Robinson, III (@ThePRobReport) November 1, 2021

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Jill R. Dorson

Jill R. Dorson

Jill has covered everything from steeplechase to the NFL and then some during a more than 30-year career in sports journalism. The highlight of her career was covering Oakland Raiders during the Charles Woodson/Jon Gruden era, including the infamous “Snow Bowl” and the Raiders’ 2003 trip to Super Bowl XXXVII. Her specialty these days is covering sports betting legislation across the country. You can reach Jill at jill@bettercollective.com

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