• About Us / Contact
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona Sports Betting
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio Sports Betting
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia Sports Betting
    • Massachusetts Sports Betting
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona Sports Betting
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio Sports Betting
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia Sports Betting
    • Massachusetts Sports Betting
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

CES 2020 Review: Future Of Sports Betting Debated At World’s Largest Tech Conference

Panelists discuss key issues surrounding market expansion, player acclimation and in-game betting at CES

Matt Rybaltowski by Matt Rybaltowski
January 14, 2020
in Industry
Share on FacebookShare on Twitter

At last week’s Consumer Electronics Show in Las Vegas, a distinguished panel of sports gambling experts peered into a crystal ball during a session on the future of sports betting.

Jeff Ma, an sports wagering industry consultant and moderator of the session, asked the panelists to predict the yearly handle of the U.S. legal sports betting market by 2030. The responses fluctuated wildly from $80 billion annually to as high as $500 billion. Since the overturn of the Professional and Amateur Sports Protection Act (PASPA) in May 2018, U.S. customers have legally wagered more than $15 billion on sports, according to the American Gaming Association (AGA).

Sara Slane, a former senior vice president of public affairs of the AGA, admitted that her projection of $500 billion may be too ambitious. When applying historical Nevada sports betting figures to all 50 states, the handle for a fully mature U.S. sports betting market projected to around $150 billion, Slane indicated. The projections are also complicated by uncertainties such as the pace of expansion on the state level, consistencies in tax rates and the proliferation of mobile betting.

Ultimately, the panelists agreed that the industry should focus on curbing activity on the black market with the intent of bringing consumer dollars back onshore. FanDuel CEO Matt King opened the session with an anecdote that captures the scope of the illegal sports betting market.

FanDuel Sportsbook experience in New Jersey

Over the first six months of sportsbook operations in New Jersey, FanDuel research showed that 9 of 10 customers it acquired came to the site after previously placing a wager on the illegal market. Some window tellers who planned on writing the majority of their tickets on straight win bets, instead wound up taking a considerable amount of action on multi-leg parlays.

“We suddenly put our educational materials in the back and hid them away because they weren’t needed,” King said.

Interesting views of bettor player segments as @Matt_W_King said 9 of 10 players aquired in NJ were experienced bettors while @Sara_Slane said "There is going to be a whole player acclimation period that will have to occur" to educate new bettors. #CES2020 #sportsbetting pic.twitter.com/IZZEaRTa9p

— Daniel Kustelski (@djkustelski) January 8, 2020

Another panelist, FOX Bet SVP of Product & Strategy Mike Primeaux, predicts that the handle a decade from now will be around $175 billion annually. On a macro level, Primeaux monitors spending per adult in other top markets such as Australia and the U.K. as a comparison tool. The pace of legalization on a state-by-state basis is largely beyond the operators’ control.

Slane, who launched her own advisory group last year, indicated that a player acclimation period will transpire for certain segments of the markets that are new to sports betting. She emphasized that the growth of sports gambling among women is a key demographic to watch.

Each year, the show on the Las Vegas Strip is widely viewed as the world’s largest top technology conference drawing thousands of participants from around the globe.

Capital One Arena sportsbook update

Monumental Sports & Entertainment Senior Vice President of Strategic Initiatives Zach Leonsis did not set a timetable for when a sportsbook inside Capital One Arena will begin accepting wagers on sports. Leonsis said the property is under renovation and that he expects the book to open at some point in 2020, pending regulatory approval.

In October, Monumental Sports and William Hill US unveiled plans to build a sportsbook inside the venue.

“Our goal is that the renovations are totally complete and top notch because first impressions matter and we want the first impression to be a spectacular one for Washington D.C. and a great reflection on our company and William Hill,” Leonsis told Sports Handle.

Capital One Arena has filed for a Class A, provisional license with the DC Lottery’s Office of the Chief Financial Officer. As of Jan. 10, the application was still under review.

BREAKING: Capital One Arena has filed the first application for a DC #sportsbetting license and has asked for a provisional license while awaiting @DCLottery review. Still unclear whether that could be approved in time for #SuperBowl. #NBC4DC pic.twitter.com/9MIQhJJeda

— Jodie Fleischer (@jodienbc4) January 10, 2020

As the home of the NBA’s Washington Wizards and the NHL’s Washington Capitals, Capital One Arena is on track to become the first U.S. professional sports venue to feature an in-stadium sportsbook. Monumental Sports does not own an equity stake in the sportsbook, Leonsis said.

Leonsis also believes that 5G technology has tremendous implications for the sports betting industry down the road due to latency issues associated with broadcast streaming. He envisions a scenario one day where streaming customers could be offered a package with a separate betting feed alongside a traditional broadcast. The technology for developing broadcasts with zero-latency streaming is not advanced enough at the moment.

“I know there are incredible challenges when it comes to zero latency streaming in broadcasts, but in the future anything can happen,” he added.

Play-by-play wagering

In-play or “micro” betting on the next play to occur in a game also served as a hot topic at the conference. The NHL is set to roll out its player and puck tracking technology this season, technology that will enable sportsbook partners to offer various props on the fastest skater or player with the fastest slap shot over the course of a game.

MGM Resorts indicated that it’s unlikely the bet types will be offered for the Stanley Cup Playoffs.

“It still has to go through a regulatory process, could we get there in time for the Stanley Cup? That’s more of a question for the NHL,” said Scott Butera, president of interactive gaming at MGM Resorts.

The timetable for the rollout of pitch-by-pitch for MLB betting is also uncertain.

Ma pressed King on how in-play betting can flourish over the next decade if operators frequently use tools like built-in delays and intentionally reject wagers in order to manage risk. The tactics are viewed unfavorably by sharp bettors. King expects that only a small percentage of in-play bets at FanDuel will be rejected in the coming years.

Numerous participants from the industry also attended a sports betting summit presented by Vegas Stats & Information Network (VSiN) at the SouthPoint Casino Hotel & Spa Jan. 8. Brent Musburger, host of VSiN’s My Guys In The Desert show, was asked if a network will add live, in-play odds to the bottom line of their NFL broadcasts anytime soon.

Musburger, the former host of The NFL Today on CBS Sports in the late-1980s, also worked for ESPN and ABC Sports for nearly 30 years.

“None of them will do that until the league says you can,” Musburger said. “The league hasn’t said that, nor will they give permission right now.”

ShareTweetShare
Matt Rybaltowski

Matt Rybaltowski

Matt is a veteran writer with a specific focus on the emerging sports gambling market. During Matt's two decade career in journalism, he has written for the New York Times, Forbes, The Guardian, Reuters and CBSSports.com among others. In his spare time, Matt is an avid reader, a weekend tennis player and a frequent embarrassment to the sport of running. Contact Matt at matt@usbets.com.

Related Posts

Colorado May 2022 revenue
Industry

Colorado Clears $7 Billion In All-Time Sports Wagering Handle

June 30, 2022
map-legal-wagering-abortion-status
Industry

DraftKings Offering $10K In Abortion Assistance While Others Consider Next Steps

June 30, 2022
Load More

Top Sportsbooks In Your State

1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
SugarHouse Sportsbook
Review / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
bet365 Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetRivers Sportsbook
Review / 4.2
BET NOW
T&Cs ApplyOnly 1x Wager Applies
2
FOX Bet Sportsbook
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
SI Sportsbook
Review / 4.1
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
SuperBook Sports
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetRivers Sportsbook
Review / 4.2
BET NOW
T&Cs ApplyOnly 1x Wager Applies
1
SI Sportsbook
Review / 4.1
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
Betfred Sportsbook
Review / 3.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetRivers Sportsbook Ontario
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook Ontario
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
NorthStar Bets Sportsbook
Review / 4.6
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Bet99 Sportsbook
Review / 4.7
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Sports Interaction Ontario
Review / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
PowerPlay Sportsbook
Rating / 3.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Monkey Knife Fight
Rating / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
PrizePicks
Rating / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.

State Sports Betting Guides

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
June 30, 2022

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
March 21, 2021

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 22, 2022

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
March 18, 2022

Most Read Stories

mattress mack betting charade

Will Everyone Please Stop Calling ‘Mattress Mack’ A Sports Bettor?

April 27, 2022
Photo: Jasen Vinlove/USA TODAY

Dave Portnoy Says, ‘F**k That Guy,’ To Which Bettor And Gambling Twitter Seriously Object

May 16, 2022
map-missouri

Missouri Sports Betting Bill Draws Debate, Backlash In Senate

May 5, 2022
golden-gate-bridge-san-francisco

California Tribes Won’t Try For Mobile Proposal On 2022 Ballot

May 10, 2022

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps & Bonus Offers

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

gambling therapy
ncpg
igaming ontario
If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL). Gambling problem? Call 1-800-GAMBLER (NJ/WV/PA/MI), 1-800-9-WITH-IT (IN), 1-800-522-4700 (CO), 1-800-BETS OFF (IA), 1-888-532-3500 (VA) or call/text TN REDLINE 1-800-889-9789 (TN).
19+. Please play responsibly. Terms and conditions apply. 
Individuals must be 19 years of age or older to participate in igaming in Ontario. Gambling can be addictive, please play responsibly. If you, or someone you know, has a gambling problem in Ontario and wants help, please visit ConnexOntario or call their helpline at 1-866-531-2600. Operators on this website operate pursuant to an Operating Agreement with iGaming Ontario.

Search Sports Handle

No Result
View All Result
  • About Us / Contact

No Result
View All Result
  • US Sports Betting
    • Arizona Sports Betting
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio Sports Betting
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia Sports Betting
    • Massachusetts Sports Betting
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News

Please share your location to continue.

Check our help guide for more info.

share your location