DraftKings users will soon be able to wager on the nitty gritty — really, the nittiest grittiest — of the sports world thanks to a multi-year agreement with Simplebet, the tech company that offers a micro-betting product that allows users to bet on granular events.
Think the next pitch in the ballgame will be a strike? You can bet on that. Think the next play on the gridiron will be a pass? You can bet on that.
“We’re thrilled to be launching our real-money micro-betting products with DraftKings,” Chris Bevilacqua, the co-founder and CEO of Simplebet, said in a Tuesday morning press release. “These types of offerings represent the next evolution of sports betting and deliver enhanced opportunities for operators and fans alike. We look forward to the successful roll-out and to showcasing the excitement that comes with micro-betting.”
As per terms of the agreement, DraftKings will be offering Simplebet’s micro-betting products for the NFL, MLB, and NBA, along with a new suite of college football products, which mark the first time collegiate sports are getting the micro-betting experience.
Example of the types of bets DraftKings will begin offering through its new partnership with Simplebet: pic.twitter.com/vldetRUrLl
— David Payne Purdum (@DavidPurdum) August 24, 2021
“We’re excited to be working with Simplebet to change the in-game betting experience for our customers and, together, changing the way sports fans engage with their favorite sports,” Paul Liberman, president, global product and technology at DraftKings, said in the release. “Through our shared commitment to delivering innovative technology, our customers are now able to take part in this unique betting and engagement experience on the DraftKings Sportsbook.”
Simplebet recently announced the completion of a $15 million financing round, which brings its total funding to $50 million. The money is being used to enhance the company’s existing products while also adding dozens of derivative micro-markets.
DraftKings (DKNG) stock was trading 4% higher Tuesday morning.