ESPN BET Promo Code and Review 2023

The time has come! ESPN, quite possibly the biggest name in sports, let alone sports betting, is building an online sportsbook app. ESPN BET will debut in Fall 2023, serving as the new, re-branded betting arm of Penn National Gaming. It’s a monumental move for both PNG, ESPN, and legal sports betting in the United States.

Below we’ll run down all of the current, available information on ESPN BET. This includes the Penn National Gaming deal, the rebranding of Barstool Sportsbook, when we can expect to see ESPN BET accepting wagers in the U.S., and once we have it, we’ll bring you the best ESPN BET promo code and offer available.


Barstool Sportsbook Out, ESPN BET In

Sending shockwaves around the legal sports betting industry in the United States, Penn National Gaming announced on August 8th, 2023 that they had agreed to a 10-year partnership with ESPN. The move from PENN and CEO Jay Snowden signals a relentless determination to make a dent in the legal sports betting market dominance that both FanDuel and DraftKings have maintained through the first years of regulated betting.

ESPN BET and PENN joining forces signals the end of the Barstool Sportsbook chapter. Less than four years after the initial, and expensive, acquisition, 100% ownership in Barstool Sports has been returned to Dave Portnoy for little more than a few restrictions and a non-compete.


Details of the PENN – ESPN Deal

  • Duration: 10 years (to start!)
  • Payment: ESPN receives $1.5 billion in cash payments over the initial 10-year term for the use of the ESPN BET trademark.
  • Marketing: For marketing services, branding, and media promotion PENN is also granting $500 million in warrants to ESPN for the purchase of 31.8 million shares of PENN stock that will vest during the duration of the 10-year agreement.
  • Termination: The PENN / ESPN deal does have a built in off-ramp. If the PENN-run ESPN BET product doesn’t meet certain performance metrics after three years, outs are available (though we don’t know the specifics).
  • Barstool Sports: Barstool Sports has been sold back to Dave Portnoy who now maintains 100% ownership in the company.
    • Restrictions and non-competes will be in place
    • If sold, PENN will receive 50% of gross proceeds should Barstool sell again in the future. For what it’s worth though, Portnoy has already declared that he will never sell.

When will ESPN BET launch?

PENN CEO Jay Snowden has indicated that they are targeting a November 2023 launch for the ESPN BET platform, potentially around the Thanksgiving holiday. As more information becomes clear we’ll update this accordingly, but it seems a safe bet that ESPN BET will be available by the NFL playoffs and NCAAF bowl season at the very latest.

ESPN BET Promo Code and Bonus

ESPN BET Promo Code Information
⏲️ ESPN BET Promo CodeComing Soon!
💵 ESPN BET Bonus OfferStay Tuned!
⏳ ESPN BET Launch DateFall 2023
🇺🇸 ESPN BET StatesAZ, CO, IL, IN, IA, KS, LA, MD, MA, MI, NJ, OH, PA, TN, VA, WV
🤝 Sports Betting PartnerPenn National Gaming

ESPN BET is still very much in the works, but since the brand has aspirations to be considered amongst the best sportsbooks in the country, it’s a safe bet that the ESPN sportsbook will ultimately debut with a welcome offer that’s worth your time. For reference, Penn National’s current sports betting welcome offer with Barstool Sportsbook is a new player offer that’s worth up to $1,000 in bonus cash, but realistically any projections over what ESPN BET may roll out are purely speculative.

We’ll keep you posted as we get closer to the ESPN BET launch, but for now, we don’t know what the ESPN BET bonus will be, nor what ESPN BET promo code will be necessary to claim it. Stay tuned.

Legal States for ESPN BET

ESPN BET is taking over as Penn National’s sports betting product, which means that ESPN BET, upon launch, will have immediate reach to all of the sixteen current states that Barstool Sportsbook currently operates in. Whether they elect to debut the ESPN BET product in each state simultaneously or stagger the rollout, ESPN BET will soon have a presence in all of the states listed below:

ESPN BET StateLicense PartnerLaunch Date
ArizonaNASCARFall 2023
ColoradoAmeristar Casino Black HawkFall 2023
IllinoisHollywood Casino AuroraFall 2023
IndianaHollywood Casino LawrenceburgFall 2023
IowaAmeristar Casino Hotel Council BluffsFall 2023
KansasHollywood Casino at Kansas SpeedwayFall 2023
LouisianaBoomtown CasinoFall 2023
MarylandHollywood Casino PerryvilleFall 2023
MassachusettsPlainridge Park CasinoFall 2023
MichiganGreektown CasinoFall 2023
New JerseyFreehold RacewayFall 2023
OhioHollywood Casino ColumbusFall 2023
PennsylvaniaHollywood Casino at Penn National Race CourseFall 2023
TennesseeOnline-Only LicenseFall 2023
VirginiaOnline-Only LicenseFall 2023
West VirginiaHollywood Casino at Charles Town RacesFall 2023

ESPN BET Kentucky

Not listed above is the state of Kentucky which will be launching online sports betting in September 2023. The Kentucky sports betting state launch is likely to come during this interim period while Barstool Sportsbook is still running, and before ESPN BET has made its debut.

We have every expectation that ESPN BET will eventually offer betting in Kentucky. There are a total of 27 licenses up for grabs in the state, and it’s difficult to imagine a scenario where ESPN BET does not have one.

We now know that Barstool Sportsbook has applied, and been approved for a betting license in Kentucky. It seems likely that PENN will launch Barstool Sportsbook in the state of Kentucky on, or around the September 28th “go live” date… and then later pivot Kentucky, like other states, over to ESPN BET later on in Q4. Ellis Entertainment is listed as their licensing partner.


The future ESPN BET app has the potential to be a major player in the regulated sports betting market. However, in order to compete with the best, the ESPN BET app will have to offer general performance and features that the modern bettor has come to expect on other top betting apps.

In a Q1 2023 earnings call PENN CEO Jay Snowden referenced the companies current betting platform as “an inferior product”. PENN and Barstool responded by completely reworking their betting app. During the 2023 MLB All-Star weekend, one of the slowest betting weekends of the year, Barstool was taken offline temporarily for a complete overhaul. During the downtime Barstool transitioned off of Kambi’s third-party betting platform and on to its own in-house product. Once Barstool is rebranded as ESPN BET, this tech improvement will allow ESPN BET to push its ceiling much higher.

Barstool Sportsbook reskinned

For now, if you want a preview of what ESPN BET will look like when it launches later this year – look no further than the current Barstool Sportsbook product. While some changes and improvements will assuredly be made, the core of the ESPN BET experience is expected be a reskinned version of the current Barstool betting product.

The current Barstool Sportsbook app has received solid reviews through the iOS and Android app stores.

  • Barstool Sportsbook iOS rating: 4.7 Stars / 28.6K Ratings
  • Barstool Sportsbook Android rating: 3 Stars / 2.08K Reviews

… add in the recent updates to the platform and we can expect the ESPN Sportsbook app to receive similar, if not higher scores in the future.

ESPN BET payment options

We don’t expect ESPN BET to do anything groundbreaking with their deposit and cash out options. The following sports betting banking options are available on Barstool and we expect them to also serve as options for ESPN BET, too. We’ll make adjustments here if needed once we’ve had an opportunity to use the app ourselves in November.

  • Online Banking
  • Wire Transfer
  • Credit / Debit Cards
  • PayNearMe
  • PayPal
  • ACH / eCheck

Betting content on ESPN

ESPN has come a long way to fully embrace sports betting, and sports betting related content. Currently on their website there’s even a dedicated menu drop down specifically for sports betting. If desired, you can even pin it to the nav bar. On it you’ll find information on odds, lines, noteworthy bets, and tips.

ESPN Bet sports betting contentIn addition to the Daily Wager and Erin Kate Dolan’s YouTube clips, segments like “Bad Beats” on SportsCenter with SVP have become among the most popular weekly offerings.

Daily Wager – Schedule and info

  • Thursday and Friday: 6:00pm ET on ESPN2
  • Monday: 4:00pm ET on ESPN2
  • Saturday: 11:00 am ET on ESPN2
  • Sunday: 9:00 am ET on ESPN2

The Daily Wager is ESPN’s flagship betting program, and we expect ESPN BET’s offerings to be featured heavily once the sportsbook has officially launched. The program airs five days a week, from Thursday – Monday, taking a brief 2-day hiatus on the football-less days of Tuesday and Wednesday.

Barstool Sportsbook Timeline


What is the best ESPN BET promo code?

We’ll keep you posted! ESPN BET hasn’t launched yet, so we don’t have the ESPN BET promo codes yet. Stay tuned.

When can I wager with ESPN BET?

November! All parties seem to be targeting a November 2023 launch for ESPN BET.

What states will have access to ESPN BET?

ESPN BET will be active in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia and West Virginia after the rebrand takes place. It’s also possible that ESPN BET will acquire a license to operate in Kentucky, which will launch sports betting in September.

What is the ESPN BET welcome offer?

We’ll keep you posted here, too. ESPN BET has yet to launch and so we are still waiting to find out. Regardless, there will be an ESPN BET new player offer and we will bring it to you on this page as soon as it’s available.

What is the legal betting age to use ESPN BET?

The betting age on ESPN BET will be 21+. Currently Barstool is only active in states that serve persons aged 21 and up, and that will remain the same as ESPN BET takes over.

What is the relationship between ESPN and Barstool Sports?

Generally speaking there is no official relationship here. Penn National Gaming acquired Barstool Sports in 2020 to use as its primary sports betting brand. It didn’t work, so they went another direction with ESPN. Even though Barstool Sportsbook is rebranding to ESPN BET, the two companies do not have any official associations.

Nick Chappell

Nick Chappell

Nick began working in the iGaming industry in 2009 and has been an active member of the community since. He is a regular contributor for a number of publications including the USBets Network, RotoGrinders, and ScoresAndOdds.