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Fanatics Sportsbook Mobile Interface Shows A Clean, Easy-To-Navigate Look

Shots taken from beta testing in Tennessee and Ohio show a product that looks ready for prime time

Jeff Edelstein by Jeff Edelstein
April 19, 2023
in Industry
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A few weeks back, Ryan Sigdahl, a partner and senior research analyst at Craig-Hallum Capital Group, spoke to Sports HandleΒ about the prospects for Fanatics Sportsbook.

Sigdahl had some concerns, most notably when it came to the actual mobile sportsbook, noting that without a top-notch interface, the road could be rocky.

β€œWhat we’ve seen at Caesars, at PENN, these companies that have big aspirations and unique go-to-market strategies, they can’t win without product,” Sigdahl said. β€œSo we’ll see what [Fanatics comes] to market with.”

Well, at the risk of editorializing, the first look at Fanatics Sportsbook is fantastic.

Sports Handle was anonymously sent some screenshots of Fanatics’ beta testing site β€” taken either from Tennessee or Ohio, the two states where beta testing is underway β€” and we have a handful of takeaways.

Remember, these screenshots are from the beta testing, and there’s no guarantee that this is what users will eventually see. With that being said …

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  • Clean layout: Black background, white type, Apple-esque fonts. If this is what Fanatics is coming to market with, it’s going to be one of the better-designed mobile sportsbooks in the land.Β 
  • Not jumbled: Based on what we’ve seen, the eye isn’t wandering all over the screen to find what the bettor is looking for. Virtually no clutter.
  • Editable quick bet: As far as we know, this is a first for the industry, enabling the user to have up to three units for bets ready to go at any given time. For instance: You can have a $20, a $40, and an $80 bet pre-loaded so all you have to do is one-click your bet through. This feature will almost certainly be copied. It’s handy.

Cross sell

One non-design feature that is also going to clearly set Fanatics apart from the competition is the β€œFanCash.” It appears that 1% of all straight bets and up to 5% on single-game parlays will be given back as FanCash, which can then, it is supposed, be converted into merchandise purchases.Β 

β€œThe biggest questions as to their success surround the success rate at converting users in the database and the [lifetime value] expansion they achieve by cross-selling users between gaming, merchandise, collectibles, and other potential verticals,” Lloyd Danzig, the managing partner for Sharp Alpha Advisors, told Sports Handle a few weeks ago.Β 

Clearly, Fanatics will be using its merchandise business as a carrot for would-be sports bettors.Β 

β€œSimilar to Tennessee, we are giving a small group of customers in Ohio access this month to our beta product,” a Fanatics spokesman said. β€œWe are working with these customers to get feedback in order to deliver the product that sports fans deserve later this year.”

So far, it looks very deserving.

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Jeff Edelstein

Jeff Edelstein

Jeff is a veteran journalist, working as a columnist for The Trentonian newspaper in Trenton, NJ for a number of years. He's also an avid sports bettor and DFS player. He can be reached at [email protected].

This site contains commercial content. We may be compensated for the links provided on this page. The content on this page is for informational purposes only.

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