Fanatics Sportsbook Promo Code & Review September 2023

Fanatics, a worldwide leader in licensed sports merchandise, is officially making its push into the ever-growing online sports betting space under the name Fanatics Sportsbook. It is now providing a sequenced offer of Bet $1, Get $20 over 10 days. No Fanatics Sportsbook promo code is necessary to bet $10+ on any market, get $200 in bonus bets if a user participates each day.

After years of planning and preparation, Fanatics Sportsbook has finally launched in full. Currently, Massachusetts, Maryland, Tennessee, Ohio and Kentucky sports betting are the first states with access to the exciting new betting platform – though more will follow soon. All Fanatics bettors (special offer available now in KY) can take advantage of the Bet $10+ on Any Market, Get $200 in Bonus Bets welcome offer. No Fanatics Sportsbook promo code is required!

Check out the rest of this Fanatics review page for everything there is to know regarding the Fanatics sports betting brand, including all updates, the best Fanatics Sportsbook promo code, launch dates, future plans, promotions, banking options, and much more.

Bet $10, Get $200 in Bonus Bets

Currently no Fanatics Sportsbook promo code is required to grab the Bet $10+ on Any Market, Get $200 in Bonus Bets on Fanatics Sportsbook! Simply use this link, create your account, and you’ll be getting bonus bets for the next 10 days! Just bet at least $1 and you’ll get a $20 bet credit each day for 10 days!

This new bettor promotion is currently available in MA, MD, OH, and TN, while KY has a special welcome offer for new players.

T&Cs: New users only, 21+. Gambling Problem? Call 1-800-GAMBLER (OH/TN) or visit mdgamblinghelp.org (MD), (800)-327-5050 or gamblinghelplinema.org (MA).

Bonus Offer: Sign up now in Kentucky

Fanatics Sportsbook Kentucky is expanding to the Blue Grass state as the launch officially commenced on September 28.

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Fanatics Sportsbook KY

Bet $50, Get An Official Jersey ($150)

4.3

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• Exclusive KY Offer
• Bet $50, Get A Free Jersey ($150 value)
• Available on iOS, Android
• 21+. Terms & Conditions Apply.

BET NOW

T&Cs Apply21+. Eligibility restrictions apply. See website for details.

New Kentucky players are currently eligible for a welcome offer. Sign up right now to receive your Bet $50, Get an Official Jersey bonus offer! All you need to do is place a cash wager of at least $50 with -500 odds or greater. Whether you win, or lose, it doesn’t matter! Once your bet settles, you’ll be in line to receive a $150 in reward credits.

Qualifying wagers must be placed anytime between 11am ET on September 28, 2023 and 11am ET October 3, 2023 to be eligible for promotion – so make sure you don’t miss out! Credit will be distributed within 72 hours of qualifying wager.

21+ and present in KY. Gambling Problem? Call 1-800-GAMBLER.

Fanatics Acquires PointsBet

In 2023, Fanatics Sportsbook has made a considerable splash, and nothing exemplifies that more than its acquisition of PointsBet Sportsbook U.S. for $225 million after shareholders approved in a vote in late June.

This deal will help propel Fanatics into several markets.

Though PointsBet achieved a modicum of success in the States, the financial challenges of competing against some of the world’s largest companies in the industry proved to be too much of a challenge, writes @MattRybaltowski.https://t.co/FgyrrXBTDi

— Sports Handle (@sports_handle) June 30, 2023

In what U.S. sports betting markets will Fanatics be available?

The Fanatics Sportsbook app is currently available in five states: Maryland, Massachusetts, Ohio, Tennessee, and Kentucky. It has been stated that Fanatics Sportsbook plans to go live in 15-20 states throughout 2023 – which seems imminently more possible following the aforementioned PointsBet acquisition. Notably, the are a finite number of New York sports betting licenses, and none are currently available… but PointsBet does have one. It won’t be a surprise if Fanatics Sportsbook eventually absorbs that position in New York.

The brand officially transitioned to the full version of Fanatics Sportsbook in August 2023. Notably, no Fanatics Sportsbook Promo code is required to claim an offer.

It’s worth mentioning as well that Fanatics has been a part of talks California for some time. If the state ever elects to embrace a legal sports betting market we expect that Fanatics Sportsbook will be there to help lead the charge.

You can partake in legal sports betting right now with Fanatics in all of the states listed in the table above. It hasn’t been around long, but Fanatics Sportsbook is already among the best sportsbooks in each state that it has entered.

Fanatics Sportsbook debuts in Tennessee, Ohio

Tennessee was the first state to launch the Fanatics Sportsbook TN platform. The Fanatics app went live on March 2, 2023, requiring that new users complete a quick survey before being ushered through the remaining steps of the sign up process.

Following on the heels of Tennessee, Ohio was the second state to gain access to the fanatics sportsbook app. Both states are welcoming new users with the Fanatics promotion described above. You can get started here.

Massachusetts and Maryland launch Fanatics Sportsbook

In May 2023 Massachusetts was the third state to welcome Fanatics Sportsbook, followed by Maryland, the Old Line State.

All you need to do is create a Fanatics Sportsbook account, and place a wager of at least $50 on any Fanatics market. That’s it!

You should expect an email with your Fanatics promotional code within 72 hours of your first qualifying wager. Your bonus bets will come in ten chunks. In addition, players can earn some back in FanCash on every bet you place. On Fanatics, you can receive 1% back on straight bets, 3% back parlays, and a lucrative 5% back on single game parlays!

Fanatics Sportsbook New York on hold, for now

The company’s first known attempt at obtaining market access targeted New York in August 2021, months before the state would launch its online sports betting market in January 2022. Fanatics was mentioned as a partner in one of the six applications submitted. Joining them would be Kambi, the primary applicant, and Penn Sports Interactive, the sports betting division of Penn National Gaming and operator of the Barstool Sportsbook. Backed by massive investments from rapper Shawn “Jay-Z” Carter and Major League Baseball, a customer database of more than 83 million sports fans, and a valuation of $18 billion at the time, it seemed as though Fanatics was in position to get the green light from New York.

Unfortunately for Fanatics, their bid was rejected, leaving both themselves and the Barstool Sportsbook out of New York until further notice. Kambi managed to acquire a bid of its own after its second consortium involving five major operators (Caesars Entertainment, PointsBet, Wynn Resorts, Rush Street Interactive, and Genting) was approved instead of its application with Fanatics and Penn National.

With all nine New York bids occupied, Fanatics will have no choice but to wait for the state to expand its total number of operators if they wish to enter the state. Considering the number of New York operators directly affects the state’s tax rate on mobile sports betting, it could be a very long time until an opportunity in the Empire State opens back up for Fanatics NY.

Fanatics Sportsbook confirmed as brand name

After many months of uncertainty surrounding the situation, it was revealed on Monday, May 23, 2022 that the popular retail brand, Fanatics, had submitted an online filing with the U.S. Patent and Trademark Office in hopes of securing the name ‘BETFANATICS‘ for its future iGaming endeavors. The trademark request was not the first filing by the athletic apparel behemoth – the brand also filed three other trademark applications back on October 14, 2021. Among those three filings were ‘Fanatics,’ ‘Fanatics Sportsbook,’ and ‘Fanatics Casino,’ however it appears they have decided to roll with Fanatics Sportsbook for the brand’s official name.

Details of the Fanatics trademark filing

When further broken down, a few details regarding the Fanatics trademark can be extracted from the 623-word filing that was revealed on May 23, 2022. According to the document, the company plans to eventually roll out a downloadable mobile application that would be used for a combination of sports betting and gaming, fantasy sports leagues, sports programming and information, previews, alerts, replays, webcam feeds, statistics, and much more. The company also mentioned the idea of attaching a loaded iCasino to its offering, including options such as online poker, table games, slots, and bingo, among many other classic casino games.

The trademark filing occurred just a few weeks after the brand had reportedly acquired source coding from industry-leader Amelco, which would’ve enabled Fanatics to begin building its own sports betting platform. Despite multiple sources confirming the news, Fanatics came forward and denied having any deals in place.

With the trademark of #BetFanatics, the Jay-Z-backed company is one step closer to making its sports betting debut.

(via @MattRybaltowski)https://t.co/xQkvtgTjNy

— Sports Handle (@sports_handle) May 24, 2022

Fanatics CEO Rubin divests from 76ers, Devils

While we don’t know for sure when Fanatics Sportsbook will launch in the United States, taking into account context clues we can surmise that it’s getting closer. On June 22nd, 2022, NBA reporter Adrian Wojnarowski, also known simply as Woj, broke the news via twitter that Fanatics CEO Michael Rubin was in the process of selling his ownership stakes in the NBA’s Philadelphia 76ers and the NHL’s New Jersey Devils.

Rubin has owned a roughly 10% stake of Harris-Blitzer Sports Entertainment for the last decade, the company that controls both franchises. The move to sell is directly correlated with Fanatics entrance into the sports betting sector. There are myriad potential conflicts that are associated with owning both a pro team, and a sportsbook that is accepting wagers and actively engaging in partner agreements with players.

Selling these ownership assets will allow Rubin, and the Fanatics brand to seamlessly launch the Fanatics Sportsbook platform without potential hangups. Plus, the combined value of both the 76ers and the Devils is estimated at well over $3 billion, meaning the 10% stake will fetch a pretty penny.

Fanatics Sportsbook all-star team

The up-and-coming commercial operator made its first of many big-splash hires back in July 2021 when they successfully poached CEO Matt King from FanDuel. About one week prior, Fanatics also brought in former Los Angeles Dodgers executive Tucker Kain, who now serves as the second direct report to executive chairman Michael Rubin.

That same month, King made his first two hires, bringing in a pair of experienced sports betting minds from respective competitors in former Action Network COO and FanDuel VP Ari Borod, and former Barstool Sportsbook head man Scot McClintic. Since each of those hires, both King and Borod have delved into their own personal connections and brought in even more talent from within the industry – hopefully setting up Fanatics Sportsbook for a successful debut.

Fanatics Sportsbook mobile app

After much anticipation we finally have our first glances at the new Fanatics Sportsbook software. Generally speaking, we like what we see with the Fanatics sports betting app. One of the most important ways to not only draw in, but keep a customer active is to provide them with an easy-to-use, attractive platform that includes everything from the most common sports markets to the industry’s most popular banking options. Backed by Michael Rubin and Jay-Z, two entrepreneurs with an eye for success, there is little doubt that Fanatics Sportsbook will step up to the plate when it comes to their mobile application and desktop product. We also expect the Fanatics promo offerings to be outstanding, with sportsbook bonuses available for bettors of all levels. We don’t know yet what the top Fanatics code will be for promotions, but once we have the top Fanatics sportsbook promo codes, we will share them with you.

Fanatics Now Streaming NFL Games on Mobile Sportsbook Betting App

As of mid-September 2023, Fanatics Sportsbook has gained access to in-app streaming for NFL games via a partnership with Genius Sports.

All bettors need to do is wager at least $1 on the corresponding game they want to watch and, as long as the game is broadcasted in their local market, Fanatics users can now stream NFL games in their mobile sportsbook app!

Available markets with Fanatics

While the brand has yet to unveil any sort of mobile app or website just yet, users can expect to find all of their favorite sports markets over at Fanatics Sportsbook, wherever and whenever they launch. The full list of available games, leagues, and events will ultimately vary depending on which state you live in, but players should be able to place some action on any of the following sports markets once the platform goes live:

• Baseball (MLB)
• Basketball (NBA, NCAAB)
• Boxing
• Football (NFL, NCAAF)
• Golf
• Hockey (NHL)
• MMA
• Soccer
• Tennis
• Australian Rules Football
• Cricket
• Darts
• Lacrosse
• Motorsports
• Rugby
• Table Tennis
• And more depending on state and time of year

Fanatics Sportsbook bet types

Again, nothing is confirmed at the moment, but it should be expected that Fanatics Sportsbook will bring to the table a loaded menu of different bet types – from moneylines to parlay bets. As we’ve already seen with the evolution of bigger brands such as FanDuel, it really pays to offer as many betting options as possible. Whether it involves player props during football season, a first basket scorer in the NBA, or the over/under in a baseball game, Fanatics Sportsbook is likely to cover everything:

• Moneyline bets
• Spread bets
• Totals (Over/Under)
• Parlay bets
• Teasers
• Round Robins
• Player Props
• Live Betting
• Same Game Parlays

Fanatics Sportsbook banking options

Much like the projected sports markets and bet types listed above, it’s safe to assume that Fanatics Sportsbook will round out its mobile application and website with a full suite of industry-standard banking options. Based on the deposit and withdrawal methods offered by the rest of the nation’s top brands, players can expect some variation of the following banking options once Fanatics Sportsbook makes its official debut:

• VIP preferred e-check
• Online bank transfer
• Credit/Debit card (VISA/Mastercard)
• PayPal
• Apple Pay
• Venmo
• Play+ prepaid card
• Wire transfer
• PayNearMe (select retailers)
• Cash at the casino cage (varies by state)

Fanatics Sportsbook brick and mortar locations

Fanatics Sportsbook isn’t just an online sportsbook. In fact, the first Fanatics Sportsbook to open was the retail betting location inside of the Washington Commanders stadium, FedEX Field, in January 2023… and this won’t be the last in-stadium betting presence for the Fanatics brand.

In Ohio, Fanatics also has plans to open retail sportsbooks at both Nationwide Arena (home of the Columbus Blue Jackets), and Progressive Field (home fo the Cleveland Guardians). August ’23 is the target for both openings.

Fanatics brand history

The company might be relatively young in the sports betting space, but Fanatics has been dominating the apparel side of the sports world for a number of years now. The brand first surfaced in 1995 when a pair of brothers, Alan and Mitch Trager, opened a retail apparel shop in the Orange Park Mall located near Jacksonville, Florida. The store was called ‘Football Fanatics’ and was tailored towards local sports fans, mostly offering licensed gear for the NFL’s brand new 1995 expansion team, the Jacksonville Jaguars. Two years later in 1997, the brothers opened their second brick-and-mortar store, this time at the Avenues Mall in Jacksonville.

Internet boom grows the brand

By 2000, in an effort to gain a presence in the online retail space, the company would hire its first-ever e-commerce employee. The brand’s heavy focus on the internet undoubtedly attributed to its success in the early 2000’s, using partnerships with established websites to help grow the Fanatics name.

The brand continued to grow over the years using this strategy, coupled with its strong affiliate marketing tactics and acquisitions of other companies. Fanatics’ first ever brand acquisition occurred in 2006 when they purchased a series of sports-related websites under the umbrella of a company called Marketsville, Inc. At one point around the time of the deal, Marketsville, Inc. had accounted for nearly 25% of Fanatics’ total online sales, largely in part due to its popular CollegeFootballStore.com domain.

Rubin gets involved

Around the same timeframe, future CEO and face of Fanatics, Michael G. Rubin, was working hard on a completely different business, which was also founded in 1995 under the name Global Sports Incorporated. After spending its first few years selling sporting goods and other items of that nature, the company expanded into other areas and was officially renamed to GSI Commerce in 2002. The same year, the brand locked up its first e-commerce deal with NASCAR – a major milestone for Rubin and co.

Nine years later in 2011, after GSI Commerce successfully acquired e-commerce rights from all of the North American professional sports leagues, Rubin officially acquired Fanatics, Inc. in a deal worth $277 million and merged his newly-acquired assets into GSI. During the same year, Rubin actually sold GSI Commerce to eBay for a whopping $2.4 billion – but quickly formed his company Kynetics after buying back Fanatics, Inc. from eBay, along with e-commerce websites Rue La La and ShopRunner.

Fanatics funding grows, lands NBA and NFL deals

About one year after the sale of GSI Commerce in June 2012, Fanatics managed to raise $150 million in funding from venture firms Andreessen Horowitz and Insight Venture Partners, thus boosting the brand’s estimated value to $1.5 billion. Exactly one year later in 2013, it was announced that another $170 million was collected by Fanatics, this time courtesy of Temasek Holdings and Alibaba Group, among others. The second round of funding officially pushed the company’s total worth up to $3.1 billion. Fanatics would eventually secure a third round of funding in September 2017, this time backed by SoftBank, the NFL and the NBA – worth $1 billion. Following this round, the brand would be valued at $4.5 billion.

On June 4, 2015, the National Basketball Association announced that it had agreed to a multiyear partnership with Fanatics. The deal would effectively hand over the keys to Fanatics and allow the company to operate the league’s brand new 25,000-square-foot flagship retail store on 5th Avenue in New York City.

By March 2016, Fanatics also locked up a longterm extension with the NFL to operate the league’s online fan shop, a move that would precede another massive development between the two parties just two years later. On May 23, 2018, Fanatics announced that it had agreed to a 10-year partnership with the NFL that would grant the brand exclusive rights to manufacture and distribute all Nike NFL adult gear, including retail sales and online at NFLShop.com. The partnership officially began at the start of the 2020 NFL regular season.

MLB, Under Armour deal falls through

On October 17, 2016, it was revealed that athletic apparel giant Under Armour had landed a monster 10-year deal with Major League Baseball that would make the brand its official on-field uniform provider starting in 2020. The deal also included Fanatics, who gained the rights to produce, customize, and sell MLB’s licensed jerseys in collaboration with UA. Under the league’s previous deal with Majestic Athletic, which spanned from 2005 until 2019, the only rights Fanatics had allowed them to design custom fan apparel.

About six months after the deal was announced in April 2017, the Fanatics brand purchased Majestic Athletic from its parent company, VF Corporation, for approximately $225 million. The deal was essentially a move to replace Majestic after Fanatics had locked up its contract with Under Armour.

Unfortunately for Fanatics, it was reported on May 24, 2018 that MLB’s deal with Under Armour had fallen through and the league would instead be handing over its uniform rights to Nike.

MLB deal revived, this time with Nike

In a shocking turn of events, Major League Baseball released a statement on January 25, 2019, announcing a new, 10-year partnership that would officially make Nike the uniform and footwear supplier of the league starting in the 2020 regular season. Fanatics was included in the deal as well and would be tasked with manufacturing and distributing all Nike MLB gear throughout the retail community. This would include all transactions that come through MLBShop.com, each MLB club’s online shop, and any brick-and-mortar locations affiliated with the league.

Funding continues, partnerships line up

By August 2020, Fanatics was reportedly worth a whopping $6.2 billion after a $350 million E-funding round. By March 2021, the brand’s valuation nearly doubled, clocking in at $12.8 billion thanks to contributions from a series of investor firms and even Major League Baseball. That same month, Fanatics agreed to a series of exclusive memorabilia deals with legendary NFL players Joe Montana, Jerry Rice, and Rod Woodson to add to their stacked roster of partners.

Barnes & Noble college deal

As if running nearly every professional sports league’s online apparel shop wasn’t enough, Fanatics struck gold with a massive Barnes & Noble Education deal in December 2020. In a joint venture with popular headwear retailer Lids, Fanatics signed a longterm agreement with BNED that would allow the two companies to operate the online and retail aspects of more than 750 college bookstores. With the deal, Lids would take over all brick-and-mortar duties, while Fanatics would handle any online sales.

Sports betting, trading cards set to take over

The first known connection between Fanatics and the sports betting industry was reported on August 16, 2021 by ESPN. Both Rubin and Jay-Z headlined a group that planned to apply for an online sports betting license in New York and officially form ‘Fanatics Sportsbook.’ The group also included Kambi, the popular worldwide tech provider, and Penn National Gaming, parent company of the Barstool Sportsbook and owner of countless casinos across the nation. The Fanatics Sportsbook application also mentioned its strategic partnership with Carter’s Roc Nation as a major market advantage.

August 2021 proved to be a monumental month for Fanatics, as just three days later on August 19th it was announced that the brand would be taking over for Topps as Major League Baseball’s official trading card partner. For the first time since 1951, the iconic card brand that baseball fans have grown to love over the years would no longer be featured on packs and boxes of cards. The deal was originally set to begin ahead of the 2025 MLB season, however Fanatics went ahead and outright purchased Topps for an estimated $500 million in January 2022, allowing them to begin production immediately.

Just a few days later on August 24, it was reported that Fanatics also agreed to a deal with the NBA, NBA Player’s Association, and NFL Player’s Association that would make Fanatics each entity’s official trading card partner, similar to the company’s deal with MLB.

Fanatics’ value continues to rise

As a result of this deal, along with a $350 million funding round in September 2021, Fanatics’ total value is now up to an estimated $18 billion. The brand’s trading card empire is not too far behind, listed at a valuation of nearly $10.4 billion.

By March 2022, Fanatics’ valuation exceeded $27 billion after a $1.7 billion funding round was led by Fidelity, BlackRock, and MSD Capital LP.

Now, with a bright future in online sports betting, the arrow for Fanatics, and Fanatics Sportsbook, seems to be pointing straight up.

Fanatics Sportsbook Retail Location in Columbus, Ohio

Because of the team’s partnership with the Columbus Blue Jackets, Fanatics Sportsbook is slated to open a retail sportsbook right next to Nationwide Arena come August 2023.

Fanatics Sportsbook already has a retail sportsbook in FedEx Stadium, the home of the Washington Commanders. Expect more of this as Fanatics Sportsbook continues to expand prior to the kickoff of the 2023 football season.

Fanatics Sportsbook Betting FAQ