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FanDuel’s Howe Thinks Consolidation Is Part Of Sports Betting’s Future

CEO feels there's room for more diversity in the industry as inflation concerns mount

Donald Emmons by Donald Emmons
July 13, 2022
in Industry
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News that inflation rose by 9.1% — the largest increase in 40 years — drew obvious concern from FanDuel CEO Amy Howe, who shared her thoughts about the economy and sports betting during a half-hour interview with CNBC’s Contessa Brewer at the SBC Summit North America on Wednesday afternoon.

From Howe’s standpoint, the economy’s current state may not have as much impact on the sports betting industry as one might think.

β€œThere’s no doubt that the market is not working right now,” Howe said. β€œThe way we look at it, even if the market was working, there was going to be some form of consolidation.”

Howe, who was named FanDuel’s CEO last July, thinks that β€œ12 to 15” operators would be a challenge to sustain in any economy. So, she expects that there will be some consolidating of sportsbooks down the road.

Heading in the right direction

Howe likes the direction that her company is heading in, noting that FanDuel currently has 26 retail sportsbook locations. For the alway’s up-to-date count, read our comprehensive FanDuel online sportsbook review At a time when there’s talk of consolidating operators, Howe hopes to see her company continue to grow.

β€œWe’re never satisfied,” said Howe, speaking before a large crowd inside a conference room at Meadowlands Exposition Center.

Howe’s career background was not in the sports betting or gambling industries. She served as TicketMaster president and COO in her previous position. Howe said she didn’t run into any resistance from others when she was named FanDuel’s first female CEO. She credited having a β€œgood team” already in place at FanDuel.

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That doesn’t mean Howe accepted the position thinking that FanDuel didn’t need to make any changes.

FanDuel’s Amy Howe says women on sports betting platforms is growing 115% times the rate of men.

β€œWe're making progress, but there's a lot of untapped opportunity.”#SBCSummitNorthAmerica pic.twitter.com/6SvNRXQai3

— Jess Golden (@JGolden5) July 13, 2022

In general, Howe wants to see more diversity in the sports betting industry. She said there’s space for more women working in the business and that the market for women wagering on sports also has room for growth. Howe added that she thinks the industry would benefit from it showing more support for female athletes.

Among other subjects, Howe said she thinks that operators like FanDuel should not be involved in collegiate sports to the level that their logos are advertised on college uniforms. Even with student-athletes permitted to receive NIL payments, Howe, a mother of three boys, thinks college athletes still shouldn’t be treated like professionals. She noted that the Calvin Ridley incident raises some cause for concern when it comes to athletes and sports betting.

A California resident, Howe is cautiously optimistic about passage there in November of Proposition 27 — a ballot initiative, supported by FanDuel and DraftKings, that would legalize mobile sports wagering in the Golden State. She also thinks the iGaming industry has plenty of room for growth in the U.S., since it’s only legal in a handful of states.

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Donald Emmons

Donald Emmons

Don is an accomplished journalist with a wealth of experience that includes time covering the NFL, NBA, MLB, and major college sports for publications in California, Texas, Indiana, and Ohio. Don is a Hoosier native who has spent the past 20 years residing in the Buckeye State. Don can be reached at [email protected].

This site contains commercial content. We may be compensated for the links provided on this page. The content on this page is for informational purposes only.

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