FanDuel and The Associated Press jointly announced Tuesday that the sportsbook will be the exclusive odds provider for the global news service that is also the primary national news provider in the United States.
Per the agreement, FanDuel Sportsbook odds will appear in AP daily sports odds fixtures, game previews, and other stories where sports betting odds are mentioned. In the example below, the hyperlink in the story goes to FanDuel’s national landing page and not any state-specific one based on who is accessing the story.
“AP is a globally recognized leader in trusted news, making them the ideal source for us to disseminate our industry-leading sportsbook’s proprietary odds and content,” said Adam Kaplan, FanDuel Group’s general manager and vice president of content.
The Associated Press, which was founded in 1846, will retain editorial control of all content. The two sides will also work to integrate FanDuel widgets across the sports pages of APNews.com and distribute “select content” across the AP wire.
“As sports betting becomes more commonplace, our customers are increasingly asking for this kind of information,” said Barry Bedlan, AP’s global director of text and new markets products. “It makes sense to work with one of the largest reputable sportsbooks in the United States to provide a consistent, credible reference point for AP and its customers.”
FanDuel has signed other recent deals with media entities, including a six-year contract to be the official sportsbook partner of Entercom Communications and a pact with Turner Sports to be its official exclusive sportsbook partner for NBA programming.