• About Us / Contact
  • Responsible Gambling
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

Pre-Destined: FanDuel’s $10 Million Gronk Super Bowl Promo Misses The Mark

Sportsbook puts a $5 free bet in everyone’s account, rendering ‘Kick of Destiny’ irrelevant

Eric Raskin by Eric Raskin
February 13, 2023
in Industry, Sports
fanduel gronk kick of destiny result
Share on FacebookShare on Twitter

Wow, what an anticlimax.

No, not the football game. Sure, that was anticlimactic too, with a highly officious holding call denying a possible chance to see a dramatic final Super Bowl drive by a team down by 3 points in the final two minutes.

We’re talking about the “Kick of Destiny,” from FanDuel Sportsbook’s month-long promotional campaign that promised to spread $10 million to Super Bowl-betting customers if retired tight end Rob Gronkowski could make a 25-yard field goal during a live commercial. It landed with a thud.

The ad aired during the third quarter of Sunday’s Chiefs-Eagles championship game. Decked out in FanDuel gear while former teammate Adam Vinatieri and other assorted people in FD swag looked on, Gronk put boot to ball and hooked it wide left.

And it didn’t matter. The announcer, reading one of the two scripts he presumably had in front of him, said, “But you still win. FanDuel is still giving customers a piece of $10 million in bonus bets.”

Rob Gronkowski’s field goal in a live Super Bowl ad is … NO GOOD! pic.twitter.com/B26d1yhqSr

— Mark J. Burns (@markjburns88) February 13, 2023

Collect your winnings

Customers in any of the 18 states where FanDuel’s mobile sportsbook is operational needed to bet $5 or more on any pre-game Super Bowl market to qualify for a piece of the prize money.

Around 9:30 a.m. ET Monday, those who had done so found a $5 “free bet” waiting in their accounts. It seems unlikely that exactly 2 million bettors qualified to split the $10 mil — one assumes there was some rounding involved.

The promotion seemed promising when FanDuel announced it on Jan. 9. In this third year of sportsbooks paying for Super Bowl ad time, a live will-he-or-won’t-he situation with $10 million attached had the potential to get people talking more than previous gambling commercials.

The second ad in the series, dropped Jan. 17, offered an entertaining homage to Rocky IV, and even as people crunched the numbers and deduced that customers probably couldn’t expect a payout of more than a few bucks apiece, anticipation was building.

But all along, the questions loomed: What if Gronk misses? How lame would that be? And there’s no chance FanDuel dangles $10 million and then doesn’t pay it, right? So does the kick really even matter?

In the end, it did not. After all that buildup, the kick was no good, and it made no difference whatsoever to the qualifying customers. They have a $5 free bet that, if used on a winning wager, puts the amount won in the bettor’s bankroll while FanDuel keeps the $5 stake.

In this case, “destiny” was preordained, as many observers expected. While the faux debate rages on about whether the NFL is scripted, the end result of this creative promotion most definitely was.

ShareTweetShare
Eric Raskin

Eric Raskin

Eric is a veteran writer, editor, and podcaster in the sports and gaming industries. He was the editor-in-chief of the poker magazine All In for nearly a decade, is the author of the book The Moneymaker Effect, and has contributed to such outlets as ESPN.com, Grantland.com, and Playboy. Contact Eric at [email protected]

Related Posts

whats on tap
Industry

What’s On Tap: Elite Eight, WBC Finals, And Texas Sports Betting Hearing

March 20, 2023
Illinois January 2023 revenue report
Industry

Illinois Inches Its Sports Wagering Handle Record Higher To $1.07 Billion

March 14, 2023
Load More

Top Stories

taylor mathis

Taylor Mathis Got Sacrificed At The Altar Of Responsible Gambling

March 20, 2023
fanduel baseball wall

Premade Same Game Parlays Are Sucker Bets

March 13, 2023
maginfier-over-small-print

Read The Fine Print: A Proposed Federal Rule Could Change Everything For Indian Gaming

March 6, 2023
roman reigns wwe

Colorado Denies Report Stating That It’s Considering WWE Wagering

March 8, 2023

State Sports Betting Guides

Ohio (U.S. state) flag waving against clear blue sky, close up, isolated with clipping path mask alpha channel transparency, perfect for film, news, composition

Ohio Sports Betting – Where To Play, Bonus Offers And Promo Codes

by Brian Pempus
March 21, 2023

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 21, 2023

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
January 17, 2023

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
October 20, 2022

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
October 6, 2022

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps & Bonus Offers

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

SportsHandle

  • Analysis
  • Casino
  • Features
  • Horse Racing
  • Industry
  • Legal
  • Legislation
  • Opinion
  • Podcasts
  • Poker
  • Politics
  • Promotions
  • Regulation
  • Sports
  • Uncategorized

Better Collective

This website is owned and operated by Better Collective USA. Trademarks and copyrights referenced on this website are and shall remain the exclusive property of their respective owners and/or licensors. Please be sure to visit the operator’s website(s) to review their terms & conditions. We advise you to read these carefully as they contain important information. Copyright © 2023 USBets.com | Better Collective USA
21 Play Responsibly
Gamble Aware West Virginia
Gambling Problem? Call 1-800-Gambler.
GameSense

Search Sports Handle

No Result
View All Result
  • About Us / Contact
  • Responsible Gambling

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News

loading

Please wait while you are redirected to the right page...