• About Us / Contact
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona Sports Betting
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio Sports Betting
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia Sports Betting
    • Massachusetts Sports Betting
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona Sports Betting
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio Sports Betting
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia Sports Betting
    • Massachusetts Sports Betting
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

Football Contests of Old Helped Create Today’s Massive Sports Betting Popularity

Robert Mann by Robert Mann
July 19, 2018
in Features
nfl betting in sports betting states popularity thanks to contests

Steelers QB Terry Bradshaw circa 1978

Share on FacebookShare on Twitter

As US gambling legislation produces new sports betting states and markets for legal sports wagering, more and more prospective bettors will have the long-awaited opportunity to join one or more now-legal “cash entry” football betting contests.

Such contests have a rich and vibrant history in the world of sports wagering and continue to occupy a somewhat understated historical position in the massive explosion of sports betting interest and wagering that followed.

Credit for the first high-stakes, football betting contest in Nevada is generally given to the late Julius “Sonny” Reizner, as described by Arne K. Lang in his book “Sports Betting and Bookmaking –An American History, “an affable and impish man in his mid-fifties (in 1978) who appeared in TV ads that captured his personality, bringing the vibe of a good neighbor to an industry in need of facelift.”

NFL Betting Contest Origins and Impact: ‘Friendly Frank’ Popularizes the ‘No Spreads’ Contest

sports betting stories nfl betting contest royal inn history
Courtesy Gaming Today

Also emerging in that year in Las Vegas was a mass-appeal, no-spread football contest called “Friendly Frank’s Pick the Pros” at the Royal Inn and the Barbary Coast, operated at the time by current South Point owners Michael Gaughan and partner Frank Toti. The entry fee ran $100 with a cash prize of $25,000 for the entrant picking the most winners over the course of the NFL season. The entrant who picked the fewest number of winners received $5,000.

Forty years later, many of the elements Reizner’s contest are an integral part of the Westgate Las Vegas SuperContest, and the Gaughan/Toti concepts are still in play at most of the Boyd Gaming casino/resorts in Las Vegas.

Reizner, almost always nattily attired in a sport coat and tie, ran the hole-in-the-wall book at The Castaways, one of the early hotels in Las Vegas. The Castaways, along with the Stardust and the Union Plaza, casinos marked the beginning of the migration of the standalone sports and racebook into mainstream Las Vegas, with designated spaces inside prominent hotel/casinos on the Strip and Downtown.

Strictly confined to NFL games, Reizner’s brainchild wasn’t inexpensive to enter: $1,000 when it began in 1978, with a prize fund growing each year. The first year of Castaways’ event, the winner was Gary Austin who defeated 55 others and who took home $42,000 and the title “Castaways World Champion of Pro Football Handicapper.” (I invite you to read up about the controversial Austin at your leisure.)

Eight years later, in 1986, $137,000 was up for grabs in the contest and in 1987, The Castaways advertised a $250,000 prize pool. Known and trademarked as the “Pro-Football Handicap,” the contest was a promotional home run for Castaways and Reizner in particular and sport betting in general.

Reizner gave out extra money for early entrants who won and even ran a preseason contest with a $50.00 entry fee at The Silver Slipper, a sister property through which he promoted his Castaways’ event.

Legacy of The Castaways’ Contest

nfl betting contest live odds castaways contests legacy
Courtesy Gaming Today

The Castaways was shuttered in July 1987 and soon demolished to make way for the construction of The Mirage, which opened in 1989, on the prime Strip frontage. Despite The Castaways’ rich history — it was once owned by Howard Hughes — most remember it for the pioneering football contest conceived by Reizner.

The high price to enter The Castaways contest ($1,000) was significant and it utilized a point spread. The robust entry fee and big-buck prize pool made sure only the serious players took part. However, the ancillary benefit came when Reizner would post the various plays and consensus plays of the entrants for the public to see.

There was great interest in the plays of entrants like professional gamblers Lem Banker, Jim Feist and Austin. Both serious and casual players would come to the book when the plays were posted to see what games Banker, Feist and the others liked on Sunday and would then go to the windows to bet many of the NFL teams the entrants endorsed.

The significance of the contest can be viewed on a number of levels. It increased interest in betting, it created foot traffic for the casino and it served as the forerunner Westgate’s Supercontest (formerly known as the Hilton SuperContest and the LVH SuperContest), in which the 2017 winner took home $1.3 million.

[Also See: Breaking Down The 2017 Westgate Las Vegas SuperContest Winner’s Picks]

Just like football coaches, if a scheme works, others will play copycat. Nearly every other Nevada sportsbook took a page from Castaways and Reziner’s contest and Gaughan’s, including Caesars Palace, The Imperial Palace, Circus Circus and its other outlets including the Excalibur. In Reno, the Cal-Neva as well as other sportsbooks gave Northern Nevadans a chance to get in on what was becoming a highly competitive segment of the sports betting business. Entry fees varied and so did the rules. Some had point spreads, others did not.

Local taverns also began contests, offering up cash and prizes to customers who picked the most winners each week. A perfect card against the point spread and including some totals, especially on the Monday night game could net a participant $10,000. Newly opened casinos in Mississippi in the 1990’s also began contests, and just like the local taverns, entry was free to avoid any problem with state regulators. A contest was also offered at least one Trump property in Atlantic City. Because it was free to enter, as were contests at Nevada taverns, it was not illegal.

Making Contests Bigger and Better

nfl betting contests pick em contests nfl odds
Courtesy Gaming Today

Over the years, some sportsbooks targeted casual players by lowering the entry fee and guaranteeing a bigger prize pool that offered bigger money for weekly winners, as well as total regular season handicapping performance. Gaughan and Toti opened up the football contest for everyone by gradually reducing their initial $100 entry fee and emphasizing that no point spread was used. Now, even the most casual player could get involved and dream about the “Pick the Pro’s” big cash awards, if you were the lone weekly winner or if you had the most wins at the end of the season.

Entrants soon found out that even without the point spread, picking NFL winners is infinitely more difficult than it appears.

When Gaughan sold the Royal Inn, his hugely popular contest moved to the Barbary Coast on the Las Vegas Strip and as Gaughan and Toti’s Coast Casinos expanded to include the Gold Coast, Suncoast and The Orleans, this contest and the one offered by Station Casinos became a bonanza for the weekly and season-long winners as well as for the casinos because of the high player traffic they generated.

Local Las Vegans saw contest hysteria ramping up throughout the 1980’s and beyond as the all the major local-centric operators, which included Boyd Gaming, as well as Stations Casinos and Coast Casinos, targeted residents through these contests.

All of the properties gearing their marketing towards locals rewarded the best handicappers with multiple entries costing less money with a chance to win as much as $25,000 in a weekly contest as well as a prize in the $100,000 range for the most wins over the course of the regular season. Just one entry in one of these contests could be as low as $25.00 for the entire season. Often, if a player bought four, they received a fifth one free.

In the 1990’s it was not uncommon at a Station, Coast Casino (before its merger with Boyd) or a Boyd property to have long lines late on Friday night as the bowling leagues wrapped up for the evening and the bowlers would adjourn to the sportsbook to put in their selections.

The contest concept spread to free contests for employees at many casino/resorts and was used as a team-building incentive and further helped plant the seeds for today’s massive sports betting handle in Nevada.

The season-ending prize was based on total wins, thus requiring entrants to visit the casino each week to enter. If you missed a week, it was impossible to win the big, year-end prize because a “no play” was considered a loss.

Stations took the contest idea to a new level with cash prizes for the player(s) with the most losses and those who came closest to having half correct and half wrong, calling it “Fiddle in the Middle.” Stations for several years offered a free house option as first prize for the most winners, if the winner wanted that instead of the cash. That’s right, you won an actual house if you wanted that instead of the cash.

Syndicates created teams of entrants coaxing friends and relatives to enter and would submit hundreds and even thousands of entries each week, a practice technically against the rules, but impossible to enforce.

Today, contests remain in vogue in and around Las Vegas. Participants usually are required to use a kiosk to make their bets, thus making syndicate action a little less significant. However, just as when they were conceived forty years ago, it takes more than a little luck to win.

The Westgate’s SuperContest even promotes the option of proxy play, in which an entrant can designate a friend or a proxy service to make the plays in place of the registered entrant. Using a proxy allows an entrant to visit Las Vegas to register and then make the selection from another state or country.

If there’s a way to make a contest bigger and better, Las Vegas will think of it.  


Next time in Part II: what you need to know and consider when entering a new “cash entry” football contest where you live.

Robert H. Mann, a 31-year resident of Las Vegas, is the industry writer and columnist for Gaming Today newspaper and GamingToday.com. His opinions are his own and may not reflect those of Sports Handle.

Share4TweetShare
Robert Mann

Robert Mann

Sports Handle contributor Robert Mann has a Northwestern journalism degree and is a former reporter for the Chicago Tribune and National Enquirer. He has worked in news management for CNN and several TV stations and is a 31-year resident of Las Vegas.

Related Posts

NFL parlay bets and parlay tickets that have cashed for a lot of money
Sports

Parlay Bets That Overcame Long Odds and Paid Big

June 7, 2022
fanatics-tags-jerseys
Features

Fanatics Is Coming To Play, But When, Where, And How?

June 2, 2022
Load More

Top Sportsbooks In Your State

1
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
SugarHouse Sportsbook
Review / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
bet365 Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetRivers Sportsbook
Review / 4.2
BET NOW
T&Cs ApplyOnly 1x Wager Applies
2
FOX Bet Sportsbook
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
SI Sportsbook
Review / 4.1
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
SuperBook Sports
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetRivers Sportsbook
Review / 4.2
BET NOW
T&Cs ApplyOnly 1x Wager Applies
1
SI Sportsbook
Review / 4.1
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
Betfred Sportsbook
Review / 3.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetRivers Sportsbook Ontario
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook Ontario
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
NorthStar Bets Sportsbook
Review / 4.6
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Bet99 Sportsbook
Review / 4.7
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Sports Interaction Ontario
Review / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
PowerPlay Sportsbook
Rating / 3.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Monkey Knife Fight
Rating / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
PrizePicks
Rating / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.

State Sports Betting Guides

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
June 29, 2022

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
March 21, 2021

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 22, 2022

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
March 18, 2022

Most Read Stories

mattress mack betting charade

Will Everyone Please Stop Calling ‘Mattress Mack’ A Sports Bettor?

April 27, 2022
Photo: Jasen Vinlove/USA TODAY

Dave Portnoy Says, ‘F**k That Guy,’ To Which Bettor And Gambling Twitter Seriously Object

May 16, 2022
map-missouri

Missouri Sports Betting Bill Draws Debate, Backlash In Senate

May 5, 2022
golden-gate-bridge-san-francisco

California Tribes Won’t Try For Mobile Proposal On 2022 Ballot

May 10, 2022

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps & Bonus Offers

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

gambling therapy
ncpg
igaming ontario
If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL). Gambling problem? Call 1-800-GAMBLER (NJ/WV/PA/MI), 1-800-9-WITH-IT (IN), 1-800-522-4700 (CO), 1-800-BETS OFF (IA), 1-888-532-3500 (VA) or call/text TN REDLINE 1-800-889-9789 (TN).
19+. Please play responsibly. Terms and conditions apply. 
Individuals must be 19 years of age or older to participate in igaming in Ontario. Gambling can be addictive, please play responsibly. If you, or someone you know, has a gambling problem in Ontario and wants help, please visit ConnexOntario or call their helpline at 1-866-531-2600. Operators on this website operate pursuant to an Operating Agreement with iGaming Ontario.

Search Sports Handle

No Result
View All Result
  • About Us / Contact

No Result
View All Result
  • US Sports Betting
    • Arizona Sports Betting
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio Sports Betting
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia Sports Betting
    • Massachusetts Sports Betting
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News

Please share your location to continue.

Check our help guide for more info.

share your location