• About Us / Contact
  • Responsible Gambling
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

Four States, Four Ways To Look At Changing Sports Betting Advertising

From directives from on high to letting the sportsbooks figure it out, state gaming leaders discuss the new landscape

Jeff Edelstein by Jeff Edelstein
March 7, 2023
in Industry
david rebuck, dan hartman, kevin O'Toole, Robert Williams

Courtesy of Seton Hall Law School

Share on FacebookShare on Twitter

The biggest story in the legalized sports betting industry right now isn’t the upcoming NFL Draft, it isn’t the Nikola Jokic potential MVP three-peat, and it isn’t which team is best positioned to win the World Series.

Nope. The biggest story in sports betting right now, at least for those inside the industry, is the way legislators and regulators have started questioning how much leeway the operators should have when it comes to advertising their legal product.

On Monday, four chief regulators met up for a chat at the Seton Hall Law β€œGaming Law, Compliance, and Integrity Bootcamp” in Newark, New Jersey, and they offered four different perspectives on how to handle the issue, running the gamut from a top-down approach to more of a β€œlet boys be boys” style of regulation.

Robert Williams, the executive director of the New York State Gaming Commission, was clearly looking at the issue from that β€œtop down” perspective.

In recent weeks, the commission has put forth a whole flurry of new rules aimed at advertising in the Empire State, which will now go through a 60-day period of public comment.

"It also seeks to ban operators from advertising on any form of media where there is a reasonably foreseeable percentage of the composition of the audience that is persons under the minimum wagering age.” https://t.co/OSJqRL6w6a #advertising #sportsbetting #gambling

— Kym Frank (@KymFrank) February 28, 2023

β€œIt’s a substantial limitation and imposition of the requirements relative to advertising in sports wagering,” Williams said. β€œSeveral of our commissioners were very, very responsive to the New York Times article series, which, while it didn’t reference New York itself, was still things they were looking at, as far as the advertising on college campuses and a lot of concerns from disgruntled individuals that didn’t understand what they were actually signing up for.”

The post New York Times Wildly Misses The Mark On Sports Betting Story appeared first on SportsHandle . https://t.co/t493opr9FU #sportsbetting #sportsbettingtwitter #gamblingtwitter

— Sports Betting Facts & News (@sportsbetfacts) November 21, 2022

Williams, when asked by the moderator of the chat, Frank DiGiacomo, a partner at Duane Morris LLP, if the operators were brought into the discussion, was forthright with his answer.

β€œNo,” he said. β€œWe went straight ahead with the regulations.”

Williams noted the operators will have their chance to pipe up during the public comment period.

New Jersey engages

Meanwhile, across the Hudson River, New Jersey has taken a very different approach toward working through the advertising hoo-ha.

β€œWhen it comes to advertising, I believe at the end of the fourth quarter last year, into the first quarter of this year, there’s been heightened scrutiny of advertising, in my mind driven by the volume of advertising,” said David Rebuck, the director of the New Jersey Division of Gaming Enforcement. β€œIt has led to many questions that New York is addressing through the regulatory process, same as other states.

β€œBut in New Jersey, we took a different tack,” Rebuck continued. β€œIt’s not a top-down approach, dictating what we believe is going to work, but instead it’s presenting problems, getting industry input, and having a dialogue that often results in these new best practices that are then implemented at a certain time for everyone to adjust to and adopt.”

Rebuck said this is pretty much the way the state has handled everything up to this point, from KYC upgrades to cybersecurity, and it’s exactly how the regulator is working through the advertising component with operators.

β€œWe’ve been involved in a dialogue for quite a while now [about] what we’ve identified as essentially the 15 or 16 best practices for advertising,” Rebuck said. β€œWe’re still in a dialogue stage, but there are a series of changes, best practices, focusing on responsible gaming, the content of the advertising, and the placement of the advertising.”

Pennsylvania waits, Colorado hopes

Over in Pennsylvania, Kevin O’Toole, the executive director of the state’s gaming control board, said they are taking a wait-and-see approach, somewhere in between what New York and New Jersey are doing.

β€œWe’re looking at all of these things,” O’Toole said. β€œI think we’ll wait and see what New York does, we’ll wait and see exactly what Massachusetts does, and then we’ll get together as a unit and see if the seven commissioners think any changes would be appropriate.”

Meanwhile, Dan Hartman, the director of the Colorado Division of Gaming, believes that, in a perfect world, his regulatory agency would take a hands-off approach.Β 

β€œEveryone was looking at it when we first started because of the volume of advertising,” Hartman said. β€œBut we’re seeing a lot of the volume level out, and it’s not so much about player acquisition but more player retention advertising.”

And as for the messaging the industry puts out via advertising?

β€œThe operators need to get together within their associations and work on those best practices so they’re not being legislated, so they’re not being regulated,” Hartman said. β€œThey [should be] putting their best foot forward.”

ShareTweetShare
Jeff Edelstein

Jeff Edelstein

Jeff is a veteran journalist, working as a columnist for The Trentonian newspaper in Trenton, NJ for a number of years. He's also an avid sports bettor and DFS player. He can be reached at [email protected]

Related Posts

atlantic-city-boardwalk
Legislation

New Jersey Lawmakers Latest To Condemn Amount Of Wagering Advertising

March 20, 2023
National Handle tops $200 billion
Analysis

U.S. Post-PASPA Sports Wagering Handle Surpasses $200 Billion

March 3, 2023
Load More

Top Stories

taylor mathis

Taylor Mathis Got Sacrificed At The Altar Of Responsible Gambling

March 20, 2023
fanduel baseball wall

Premade Same Game Parlays Are Sucker Bets

March 13, 2023
maginfier-over-small-print

Read The Fine Print: A Proposed Federal Rule Could Change Everything For Indian Gaming

March 6, 2023
roman reigns wwe

Colorado Denies Report Stating That It’s Considering WWE Wagering

March 8, 2023

State Sports Betting Guides

Ohio (U.S. state) flag waving against clear blue sky, close up, isolated with clipping path mask alpha channel transparency, perfect for film, news, composition

Ohio Sports Betting – All Online Sportsbooks, Bonus Offers, and News 2023

by Brian Pempus
March 31, 2023

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 27, 2023

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
January 17, 2023

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 22, 2023

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
October 6, 2022

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps & Bonus Offers

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

SportsHandle

  • Analysis
  • Casino
  • Features
  • Horse Racing
  • Industry
  • Legal
  • Legislation
  • Opinion
  • Podcasts
  • Poker
  • Politics
  • Promotions
  • Regulation
  • Sports
  • Uncategorized

Better Collective

This website is owned and operated by Better Collective USA. Trademarks and copyrights referenced on this website are and shall remain the exclusive property of their respective owners and/or licensors. Please be sure to visit the operator’s website(s) to review their terms & conditions. We advise you to read these carefully as they contain important information. Copyright Β© 2023 USBets.com | Better Collective USA
21 Play Responsibly
Gamble Aware West Virginia
Gambling Problem? Call 1-800-Gambler.
GameSense

Search Sports Handle

No Result
View All Result
  • About Us / Contact
  • Responsible Gambling

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News