• About Us / Contact
  • Responsible Gambling
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

The Future Of Super Bowl Betting Could Depend On Faster Streams

If microbetting really is the future, latency issues in streaming are a major concern for the industry

Mark Saxon by Mark Saxon
February 13, 2023
in Industry, Sports
Getty Images

Getty Images

Share on FacebookShare on Twitter

By the time most of us saw Harrison Butker drill a 27-yard field goal with less than 10 seconds left to effectively ice Super Bowl LVII for the Kansas City Chiefs Sunday, fans at the scene had already had time to witness it and let all the emotions of a great game wash over them.

Most people viewing the Big Game certainly weren’t watching it live, despite what the little indicator on their TV may have said. The streaming technology company Phenix Real-Time Solutions tracked the latency time of each of the broadcasts of Sunday’s game and found that the gap between the action and the moment it flashed across viewers’ screens ranged between 23 seconds for those who streamed it via the Fox Sports app to nearly 77 seconds for those who watched it on Fubo. Most platforms, including NFL+, lagged by about a minute. Those who watched on TV had, on average, a 28-second lag.

In how many houses across the land did somebody glance at their ESPN app and see that the score was, in fact, 38-35 before the rest of the people in the room got to witness the winning kick tumble through the uprights? For those who wanted to interact on social media, spoilers — including from reporters and others on the ground in Glendale, Arizona — were hard to avoid.

True microbetting relies on fast streams

For the sports betting industry, latency is a pressing issue. For years, industry observers have been predicting that microbetting — wagering on highly time-sensitive events once the game has begun — could become a driving force for sportsbook revenue, but it will be hard for that to happen with one-minute latency.

β€œRight now, you can bet that Steph Curry will have more points in the second half than the first. Or, at halftime, you can make a bet on the second half of an NFL game, but imagine if you could bet in the Super Bowl on whether Patrick Mahomes will throw a touchdown on the next play?” said Phenix Real-Time’s chief marketing officer, Jed Corenthal. β€œAs you’re watching the game, you’re able to get back-and-forth odds, and as they change you can make sure you’re betting on every play in the game. The amount of bets would, obviously, dramatically increase and, from a sportsbook perspective, the amount of handle would dramatically increase.”

Corenthal and others in the field call the current sports betting model a β€œbet-and-watch” experience. If latency were nonexistent — or reduced to as little as half a second, which Real-Time’s technology promises — the industry would finally be able to offer bettors a β€œwatch-and-play” model on the most popular sports. Already, it is available on niche sports such as jai alai on the BetRivers app, while horse races in the U.K. and Ireland typically are steamed with little to no latency.

But latency remains a big issue for the NFL, NBA, and NHL if those leagues want to create one of the most intensive forms of fan engagement, in which some viewers are invested in the outcome of every play, no matter how lopsided the score. It’s less of an issue for Major League Baseball because of that sport’s more relaxed pace, though the new pitch clock for the 2023 season could create issues with microbetting there as well.

One-screen experience could be on horizon

Sportsbooks typically get the data to build their odds and the streaming video — if they want it — from one of four providers: SportRadar, Genius Sports, IMG Arena, and Stats Perform. Genius is the official sports betting partner of the NFL, and Phenix Real-Time Solutions works with the four companies to integrate its low-latency streaming technology.

Corenthal said the NFL wouldn’t be an obstacle to delivering real-time streaming to the sportsbooks since it sold the streaming rights for gambling purposes to Genius. It’s more a matter of those data providers paying extra for low-latency streaming before the true watch-and-play experience arrives for NFL games.

β€œThe data providers need to feel the pressure from the sportsbooks to say, β€˜We’ve got to deliver real-time streaming,'” Corenthal said.

At the moment, most serious microbettors follow games on ESPN’s Gamecast or a similar digital scoreboard since they get the results of plays quicker that way. What might things look like for bettors at the 2028 Super Bowl? Corenthal believes they’ll be able to enjoy a one-screen betting experience in which odds scroll across their mobile device while they’re watching the game and they can make microbets in the same app. He also thinks it will open up a whole new world of peer-to-peer betting in which people can make bets with each other using a betting exchange.

β€œImagine you and I are watching the Super Bowl right now and we’re betting on the FanDuel app and you say to me, β€˜Well, I think the Chiefs are going to score a touchdown on the next play,’ and I say to you, β€˜I think you’re wrong.’ So, I bet you $5. Now, we’re not just betting the house, we’re betting against each other,” Corenthal said.

The watch-and-play experience may not be that far away, which could mean you soon might be able to bet on every play in the Super Bowl no matter how far away you are.

ShareTweetShare
Mark Saxon

Mark Saxon

Mark has been covering sports for more than 30 years at stops that include The Athletic, ESPN.com, the Orange County Register, and Oakland Tribune. A Major League Baseball beat reporter from 1998 to 2021, Mark also has covered college football and basketball extensively and dabbled in nearly every other major sports league. He has been a lifelong sports gambler. He pays special attention to developments in the sports betting world in New York. Contact Mark on Twitter (@markasaxon) or via email at [email protected].

Related Posts

Matthew Berry
Features

The NFL Has Become A Year-Round Sports Betting And Fantasy Machine

March 7, 2023
Chris Paul Jake Paul
Industry

Betr Granted Sports Wagering License By Virginia Lottery

March 6, 2023
Load More

Top Stories

taylor mathis

Taylor Mathis Got Sacrificed At The Altar Of Responsible Gambling

March 20, 2023
fanduel baseball wall

Premade Same Game Parlays Are Sucker Bets

March 13, 2023
maginfier-over-small-print

Read The Fine Print: A Proposed Federal Rule Could Change Everything For Indian Gaming

March 6, 2023
roman reigns wwe

Colorado Denies Report Stating That It’s Considering WWE Wagering

March 8, 2023

State Sports Betting Guides

Ohio (U.S. state) flag waving against clear blue sky, close up, isolated with clipping path mask alpha channel transparency, perfect for film, news, composition

Ohio Sports Betting – Where To Play, Bonus Offers And Promo Codes

by Brian Pempus
March 21, 2023

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 21, 2023

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
January 17, 2023

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
October 20, 2022

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
October 6, 2022

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps & Bonus Offers

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

SportsHandle

  • Analysis
  • Casino
  • Features
  • Horse Racing
  • Industry
  • Legal
  • Legislation
  • Opinion
  • Podcasts
  • Poker
  • Politics
  • Promotions
  • Regulation
  • Sports
  • Uncategorized

Better Collective

This website is owned and operated by Better Collective USA. Trademarks and copyrights referenced on this website are and shall remain the exclusive property of their respective owners and/or licensors. Please be sure to visit the operator’s website(s) to review their terms & conditions. We advise you to read these carefully as they contain important information. Copyright Β© 2023 USBets.com | Better Collective USA
21 Play Responsibly
Gamble Aware West Virginia
Gambling Problem? Call 1-800-Gambler.
GameSense

Search Sports Handle

No Result
View All Result
  • About Us / Contact
  • Responsible Gambling

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News

loading

Please wait while you are redirected to the right page...