Get ready for Cheddar Bets, a new weekly program announced on Monday that promises to offer “a first-of-its-kind exploration of the intersection of sports betting and financial markets.”
The agreement also establishes BetMGM as the “Exclusive Sports Betting Partner of Cheddar News.”
“Cheddar News is focused on what’s next in the worlds of tech, science, innovation, and reaching the modern news consumer,” Cheddar News General Manager Liam Roecklein said in a statement.
“In partnership with BetMGM, Cheddar Bets will dive deep into the world of sports betting and its effect on sports, technology, financial markets, regulation and more.”
The show will air Thursdays at 4:30 p.m. ET from a custom-built BetMGM studio in New York and dive into the weekly sports calendar, seen through the lens of sports betting and its impact on Wall Street. Cheddar Bets will also provide insider access to behind-the-book intelligence from BetMGM’s oddsmakers. The show premieres Aug. 19.
“As BetMGM continues to invest in innovative sports betting content, we’ve found a great partner in Cheddar News,” said Matt Prevost, chief revenue officer for BetMGM.
The BetMGM app is available on both iOS and Android, and also is accessible via desktop.
What is Cheddar News?
Cheddar News is a digital-first news network that provides “in-depth reporting and updates on trending stories in tech, innovation, business, politics, media, entertainment and culture.”
Daily programming on Cheddar News includes Wake Up with Cheddar, Opening Bell, Between Bells, Closing Bell, and Cheddar’s News Wrap.
The network is also home to original news series including All Hands: Race Toward Inclusion, which focuses on the efforts needed to strive for diversity and equality across all sectors of business. The primetime show None of the Above with J.D. Durkin offers a fresh take on the news of the day, exploring the intersection of politics, technology, business, science, and more.
Cheddar News is available on Hulu, YouTube TV, Pluto, and Samsung TV+ and also can be found on major cable systems like Optimum and Spectrum.
Owned and operated by Altice USA, Cheddar News is part of the Altice News group, which also includes hyperlocal news in the New York metropolitan area from News 12 and the global and current affairs network i24NEWS.