Two leading gaming software companies, GAN and SBTech, announced on Tuesday a partnership aimed to allow both to serve a legal, regulated sports betting market in the United States if it comes to fruition.
GAN is a leading B2B supplier of internet gaming software (think online casinos or in-casino mobile games) with over 70 clients coast-to-coast in the U.S. SBTech specializes in B2B sports betting software solutions in regulated markets.
One such client is the casino/resort formerly known as Revel, which will reopen this summer as Ocean Resort Casino with new ownership at the same Atlantic City location. Depending how things unfold in the Supreme Court, i.e. if the high court strikes down PASPA in Christie v NCAA (aka the Supreme Court sports betting case), Ocean Resort might take one of the first New Jersey sports bets at the property or online.
Gaming Software Leaders GAN and SBTech Join Forces In Anticipation of Supreme Court Ruling on PASPA and Potential Legal U.S. Betting Market
According to the joint press release, GAN’s “GameSTACK” platform would integrate with SBTech’s sportsbook software for online and retail locations. Currently SBTech services markets all over the world, from Mexico to Malta to Azerbaijan with expansive traditional wagering offerings and scores of in-play wagering options, a type of sports betting that has risen in popularity.
Said Dermot Smurfit, CEO of GAN, of the partnership::
GAN has been asked by several clients to review, procure and support the delivery of a sports betting solution both online and in the on-property retail channel in the event PASPA is overturned. We have conducted a lengthy diligence process in Europe to identify a preferred sports betting partner based on their technical capability, US licensing suitability, ability to integrate seamlessly with GAN’s enterprise software platform and the sophistication of their managed sports services. We are delighted to announce this strategic relationship with SBTECH.
And from Richard Carter, CEO for SBTech:
GAN is a licensed, trusted partner to more than a dozen US casino operators equipped with unique intellectual property and a proven track record in delivering and growing Internet gaming businesses in the United States. This partnership is logical for SBTECH and permits SBTECH to rapidly introduce its sports betting technology and services to a wide range of US casinos with a view to being the first to settle a US sports bet online and on-property in states such as New Jersey and Pennsylvania, in close collaboration with GAN.
The press release specifically points to New Jersey and Pennsylvania, two states that will move quickly to implement sports betting at their brick-and-mortar casinos. Given the steady increase in mobile or app-based sports betting Nevada, it seems likely that casinos in those states (and elsewhere) would seek to offer online wagering options without delay.