• About Us / Contact
  • Responsible Gambling
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

Genius Sports Becomes Official Data Provider For British Columbia Lottery

Genius expands Canadian footprint with deal to provide sports betting data, pricing to leading lottery

Matt Rybaltowski by Matt Rybaltowski
August 3, 2021
in Industry
Canada enacts single-game sports betting

(Shutterstock)

Share on FacebookShare on Twitter

Genius Sports secured a multi-year data agreement with the British Columbia Lottery Corporation on Tuesday, broadening its scope north of the border as Canadian provinces continue to prepare for the rollout of single-event sports betting.

The partnership designates Genius as the official data provider for the BCLC, a lottery corporation that conducts and manages commercial gambling throughout the nation’s third-largest province. Under the deal, the BCLC will utilize Genius Sports’ cutting-edge technology to deliver real-time official data and in-game pricing across thousands of sporting events each year.

“BCLC’s partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognizes the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers,” Genius Sports CEO Mark Locke said in a statement. “Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC’s competitive advantage and help Canada fulfill the massive potential of its sports betting market.”

The Canadian gold rush

Canada’s Senate legalized single-game sports betting in June in a historic 11th hour vote. Unlike parlay betting, which has been offered in Canada for decades, single-game sports betting allows customers to wager on just one event, such as Thursday’s men’s 200-meter final at the 2020 Tokyo Olympics. There, Canadian sprinter Andre De Grasse, the silver medalist at the 2016 Rio Olympics, is again favored to reach the podium.

Parlay wagering, however, has only been available in Canada in limited form, through provincial lotteries. The legalization of single-event sports betting is expected to open the market to the industry’s largest players in the private sector. Top companies such as DraftKings, BetMGM, PointsBet, and theScore have expressed interest in entering a sports betting market estimated at U.S. $14 billion a year.

🚨 CANADA LEGALIZES SINGLE-EVENT SPORTS BETTING πŸ‡¨πŸ‡¦ $RSI $DKNG $PENN $SCR $KAMBI $KIND $GENI pic.twitter.com/8pqw96yzeV

— JGS (@JGSventures) June 22, 2021

PointsBet has already added three prominent executives to its Canadian team, including former Rogers Communications SVP Scott Vanderwel, who was named chief executive officer of PointsBet Canada on July 21. The migration of top global sportsbooks into Canada is expected to provide a boon to Genius, which partners with 300 of the world’s largest sportsbook brands, according to the company’s website.

The legalization of single-event sports betting received a groundswell of support from North America’s top leagues, including the NHL, NBA, MLB, and CFL. Last month, Genius announced a new strategic partnership with MEDIAPRO Canada, an independent broadcast services, rights distribution, and production company. In 2019, MEDIAPRO Canada secured a 10-year partnership with Canadian Soccer Business, the company which represents the commercial interests of the Canadian Premier League.

An arms race with Ontario

While the signed bill, C-218, decriminalized single-event sports betting on the federal level, it is up to each province to decide whether to allow the activity. There are five provincial lottery corporations across Canada: the Ontario Lottery and Gaming Corporation (OLG), Loto-QuΓ©bec, Atlantic Lottery, Western Canada Lottery Corporation, and the BCLC. Two provinces, Ontario and British Columbia, are widely viewed as the presumptive favorites to become the first to allow legal wagering on single-game sporting events.

Ontario is home to a number of top professional sports franchises, including the NHL’s Toronto Maple Leafs, MLB’s Toronto Blue Jays, and the NBA’s Toronto Raptors, the 2019 NBA champions. Last week, the Alcohol and Gaming Commission of Ontario released a set of draft regulations for sports betting within the province. With more than 14.5 million residents, Ontario tops Pennsylvania (12.8 million), which is one of the largest sports betting markets in the U.S.

CANADA:

As provincial lotteries race to craft regulations on single-event sports betting, Ontario and British Columbia are expected to launch first.

Robust story on how and when the market may take shape by @MattRybaltowsk.https://t.co/3zRF0cFsDo

— Sports Handle (@sports_handle) July 14, 2021

British Columbia, meanwhile, has more than 5 million residents and is home to the NHL’s Vancouver Canucks. The province is also home to the CFL’s BC Lions, a signature franchise that has won the league’s Grey Cup championship three times since 2000. Vancouver, the third-largest city in Canada, hosted the 2010 Winter Olympics.

Once single-event sports become operational, BCLC estimates that the province will generate between U.S. $125-$175 million in online and land-based gaming revenue, a spokesman told Sports Handle.

In April, Genius outbid rival Sportradar for the exclusive rights to the NFL’s official data feed in a landmark multi-year deal that could be worth as much as $1 billion. Canada Gaming Association President Paul Burns noted in testimony before the Senate this spring that single-event sports betting could go live by Labor Day weekend.

ShareTweetShare
Matt Rybaltowski

Matt Rybaltowski

Matt is a veteran writer with a specific focus on the emerging sports gambling market. During Matt's two decade career in journalism, he has written for the New York Times, Forbes, The Guardian, Reuters and CBSSports.com among others. In his spare time, Matt is an avid reader, a weekend tennis player and a frequent embarrassment to the sport of running. Contact Matt at [email protected]

Related Posts

Gregory Shamus/Getty Images
Features

Ontario Bettor Hopes To Set Precedent With Caesars Suit On Hamlin Settlements

March 2, 2023
Getty Images
Industry

Genius Sports Launches Data-Driven Marketing Suite In Time For Super Bowl

February 8, 2023
Load More

Top Stories

taylor mathis

Taylor Mathis Got Sacrificed At The Altar Of Responsible Gambling

March 20, 2023
fanduel baseball wall

Premade Same Game Parlays Are Sucker Bets

March 13, 2023
maginfier-over-small-print

Read The Fine Print: A Proposed Federal Rule Could Change Everything For Indian Gaming

March 6, 2023
roman reigns wwe

Colorado Denies Report Stating That It’s Considering WWE Wagering

March 8, 2023

State Sports Betting Guides

Ohio (U.S. state) flag waving against clear blue sky, close up, isolated with clipping path mask alpha channel transparency, perfect for film, news, composition

Ohio Sports Betting – Where To Play, Bonus Offers And Promo Codes

by Brian Pempus
March 24, 2023

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 24, 2023

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
January 17, 2023

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 22, 2023

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
October 6, 2022

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps & Bonus Offers

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

SportsHandle

  • Analysis
  • Casino
  • Features
  • Horse Racing
  • Industry
  • Legal
  • Legislation
  • Opinion
  • Podcasts
  • Poker
  • Politics
  • Promotions
  • Regulation
  • Sports
  • Uncategorized

Better Collective

This website is owned and operated by Better Collective USA. Trademarks and copyrights referenced on this website are and shall remain the exclusive property of their respective owners and/or licensors. Please be sure to visit the operator’s website(s) to review their terms & conditions. We advise you to read these carefully as they contain important information. Copyright Β© 2023 USBets.com | Better Collective USA
21 Play Responsibly
Gamble Aware West Virginia
Gambling Problem? Call 1-800-Gambler.
GameSense

Search Sports Handle

No Result
View All Result
  • About Us / Contact
  • Responsible Gambling

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News

loading

Please wait while you are redirected to the right page...