• About Us / Contact
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Massachusetts
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbooks
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Massachusetts
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbooks
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

The Total Dummy’s Guide To Sports Betting Geolocation Technology

Geolocating requires a slightly different approach in different venues, states

Jill R. Dorson by Jill R. Dorson
April 1, 2019
in Regulation
sports betting geolocation
Share on FacebookShare on Twitter

So you’re in New Jersey with your mobile sports betting app up and ready to go. You go to place a bet and get rejected, because you’ve “failed” the geolocation test. How did that happen, you wonder? Or, you’re a bar owner in the District of Columbia and you’ve contracted with an interactive gaming provider. Will your customers be able to place a bet on the sidewalk or in the courtyard outside your place or only inside?

Both good questions concerning geolocation, a key consideration amid the ongoing discussion about and expansion of mobile and internet sports betting. Regulations in legal sports betting jurisdictions require sportsbooks to use the technology, and only accept wagers from those physically present in-state, or else licensees will run afoul of the law.

Geolocation sounds simple but in practice, not quite. First, definition. The online dictionary defines it as such: “the process or technique of identifying the geographical location of a person or device by means of digital information processed via the Internet.”

Successful geotracking requires a combination of complex software and hardware designed to “fence” devices in or out of allowed usage areas. For example, in New Jersey, state-wide mobile sports betting is legal, so the state is essentially virtually “fenced” to allow users in the state to place sports bets. But not users who may have downloaded the software outside of New Jersey (or downloaded when inside and returned home outside). In Mississippi, where mobile sports betting is legal only on site at casinos, the same theory applies, but there’s a different kind of “fence” in play.

Different kinds of geofencing available

Vancouver-based GeoComply has emerged as sports betting’s geofencing provider — police, if you will — of choice. The company monitors sports betting locations in New Jersey, Mississippi and Pennsylvania to name a few, and according to its website “serves 100 percent of the U.S. iGaming market.”

As sports betting is legalized and launched in more and more states since the fall of PASPA last May, GeoComply has had to tailor its services to specific situations. There is no one-size-fits-all model. In a space as big as a state, geofencing is primarily accomplished by using existing software, like GPS, on smartphones, according to Lindsay Slader, Vice President of Regulatory Affairs for GeoComply. But if you’re in Washington, D.C., where it is legal to have an interactive sportsbook in your bar (but yet to be implemented), then hardware, such as Bluetooth receivers, may be used to keep consumers from placing bets via a specific app once outside the bar.

“We can see where someone is with great accuracy,” Slader said. “When it comes to regulated sports betting, integrity is important. We’re kind of doing everyone’s behind-the-scenes work.”

Besides Washington D.C., lawmakers in Montana, Arizona and Tennessee are considering legalizing interactive sports betting in smaller spaces like bars, restaurants, convenience stores and truck stops. Slader said that in a much larger space, like a state, geolocation methods built into smartphones, which can be accurate to within about 70 meters, can suffice. But in smaller spaces, more precise accuracy is needed.

[Also See: For New York Sports Bettors, Another Football Season Of Trips To New Jersey Likely]

Smartphone geolocation services don’t work for “an on-premise model at all. Some places may be only 70 meters wide, in the first place,” Slader said. “What needs to likely be done, is you have to augment the accuracy by adding hardware to the building, so it’s Bluetooth hardware, like within the car. You have to be within X number of feet for it to work. We can fine-tune this around doors, if the state’s legislation says you have to be cut off at the door, then you place extra hardware at the door.”

Slader is quick to point out that different venues will require different methods of geolocation, and in some cases, different combinations of software and hardware, but that all require constant monitoring. GeoComply is constantly “checking” locations on customers to ensure that they remain within the borders of where they are allowed to play, and that the hardware, in particular, can require hands-on maintenance.

Spoofing geolocation services common

With regard to confirming a player’s location via smartphone technology, Slader said part of what her company does is make sure that users are where they say they are. Technology exists, and is easily available, to mask location, such as a “virtual private network” (VPN).

Likewise, Slader explained that remote desk programs (think online meetings) can allow a consumer to “tunnel” into a location once the presenter gives other meeting attendees remote access to their computers, by, say, sharing on the screen. So, if a presenter in New Jersey held a meeting with a co-worker in California, that California co-worker’s location could be masked, and he or she could potentially place a sports bet as if they were in New Jersey as long as the remote access remained open.

So, if you’re that person in New Jersey ready to place a bet, who “failed” the geolocation test, an open app that is masking your location could be why.

There are other challenges at the state, and even city levels. For example, the New Jersey border extends into the bay off the coast of New Jersey and encompasses New York’s Ellis and Liberty islands. But neither are technically in New Jersey, so GeoComply must create a “cutout” of those areas because it is illegal to sports bet in New York. In addition, geolocating has to be specific enough around state borders to ensure that even those at or near the border are within the “fence.”

An in-house study GeoComply did in New Jersey showed that 80 percent of the state’s sports betting traffic came from within 10 miles of the border and 44 percent within two miles. So, if geolocation isn’t accurate enough, operators might lose access to those customers.

David Briggs and GeoComply's geolocation compliance technology featured in today's @nypost article on online #sportsbetting. Read more: https://t.co/qHZv6NzSXY pic.twitter.com/j6ouSGrU6s

— GeoComply (@GeoComply) January 31, 2019

Truck stops, convenience stores present unique challenges

When it comes to maintaining geolocation services, GeoComply or any other vendor will have to be nimble and flexible. In Montana, sports betting won’t happen in casinos, but in smaller, often far-flung venues where hardware will have to be installed to prevent players from placing bets until they are inside a location with an interactive sportsbook. Slader said that could mean training route operators who service betting kiosks in how the technology works and how to repair it. Or, in some cases, installing multiple pieces of hardware — for example, two Bluetooth routers — at the same time, so if one fails, the backup can be activated.

“At a casino, you may have IT professionals, so the challenge of [maintaining geofencing] is fairly straightforward,” Slader said.  “Truck stops, convenience stores, you don’t have that same on-site staff, maybe not much staff at all in the building. Maybe the only worker is a route technician. … The hardware has to be turnkey and almost no work. Or route operators have to be trained.”

Lawmakers and stakeholders in many states have voiced concern about how geofencing will work in their specific locations. At least one lawmaker included a “buffer zone” in legislation to allow for his concern that geofencing might not stop right at the door. And at a Montana hearing in March, a potential stakeholder voiced concern at the cost and effectiveness of geofencing for a bar vs. a casino.

Geofencing isn’t as specific as inches, but Slader said there are different levels of accuracy depending on how geolocating is being performed. The accuracy of cell towers can be measured in miles, smartphone technology in meters or yards and Bluetooth technology in feet.

ShareTweetShare
Jill R. Dorson

Jill R. Dorson

Jill has covered everything from steeplechase to the NFL and then some during a more than 30-year career in sports journalism. The highlight of her career was covering Oakland Raiders during the Charles Woodson/Jon Gruden era, including the infamous “Snow Bowl” and the Raiders’ 2003 trip to Super Bowl XXXVII. Her specialty these days is covering sports betting legislation across the country. You can reach Jill at jill@bettercollective.com

Related Posts

DK Slap On Wrist
Regulation

Did DraftKings Receive A Slap On The Wrist In New Jersey Messenger Betting Case?

March 11, 2022
DK EV Eric
Regulation

Exclusive: Florida Whale Ready To Quit Sports Betting After DraftKings Settlement

March 4, 2022
Load More

Top Sportsbooks In Your State

1
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
SugarHouse Sportsbook
Review / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
PointsBet
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
PointsBet Sportsbook
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetRivers Sportsbook
Review / 4.2
BET NOW
T&Cs ApplyOnly 1x Wager Applies
3
FOX Bet Sportsbook
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
PointsBet
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
PointsBet Sportsbook
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
SI Sportsbook
Review / 4.1
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
PointsBet
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
PointsBet Sportsbook Illinois
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
SI Sportsbook
Review / 4.1
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
PointsBet
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
PointsBet
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
Betfred Sportsbook
Review / 3.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Bet99 Sportsbook
Review / 4.7
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Sports Interaction Ontario
Review / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
bet365 Sportsbook Ontario
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Bet99 Sportsbook
Review / 4.7
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Sports Interaction Ontario
Review / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
bet365 Sportsbook Ontario
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Monkey Knife Fight
Rating / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
PrizePicks
Rating / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.

State Sports Betting Guides

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
May 25, 2022

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
March 21, 2021

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 22, 2022

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
March 18, 2022

Most Read Stories

mattress mack betting charade

Will Everyone Please Stop Calling ‘Mattress Mack’ A Sports Bettor?

April 27, 2022
Photo: Jasen Vinlove/USA TODAY

Dave Portnoy Says, ‘F**k That Guy,’ To Which Bettor And Gambling Twitter Seriously Object

May 16, 2022
map-missouri

Missouri Sports Betting Bill Draws Debate, Backlash In Senate

May 5, 2022
golden-gate-bridge-san-francisco

California Tribes Won’t Try For Mobile Proposal On 2022 Ballot

May 10, 2022

Canada Sports Betting Guides

Canada Sports Betting – Legality, Launch Dates, And FAQ

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

gambling therapy
ncpg
igaming ontario
If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL). Gambling problem? Call 1-800-GAMBLER (NJ/WV/PA/MI), 1-800-9-WITH-IT (IN), 1-800-522-4700 (CO), 1-800-BETS OFF (IA), 1-888-532-3500 (VA) or call/text TN REDLINE 1-800-889-9789 (TN).
19+. Please play responsibly. Terms and conditions apply. 
Individuals must be 19 years of age or older to participate in igaming in Ontario. Gambling can be addictive, please play responsibly. If you, or someone you know, has a gambling problem in Ontario and wants help, please visit ConnexOntario or call their helpline at 1-866-531-2600. Operators on this website operate pursuant to an Operating Agreement with iGaming Ontario.

Search Sports Handle

No Result
View All Result
  • About Us / Contact

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Massachusetts
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbooks
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News

Please share your location to continue.

Check our help guide for more info.

share your location