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Get A Grip — The Week In Sports Betting: Ad-Free March Madness, Maine Madness, More

Most of the industry news that's fit to link

Jill R. Dorson by Jill R. Dorson
March 18, 2022
in Industry
Block-With-Word-Recap

(Shutterstock)

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It’s information overload everywhere, and there’s not time enough to sleep and eat and stay fully apprised of what’s happening on this crazy blue dot of ours (two out of three ain’t bad). Here’s the weekend Sports Handle item, “Get a Grip,” recapping the week’s top U.S. sports betting stories, highlighting some fresh news, and rounding up key stories. 

Top stories around our network this week

All eyes are on the hardwood as March Madness descends into first-round chaos and productivity plummets at workplaces across America. On Thursday, we witnessed a rare No. 15 over No. 2-seed upset when the 18-point underdog St. Peter’s Peacocks knocked off the Kentucky Wildcats 85-79 in overtime, sending Coach Cal’s crew packing.  On deck: more upsets.

In more March-related madness, math, and musings …

New York mobile handle could reach $400 million for NCAA Tournament

March Madness guide to crossing state lines to bet on your school

Brackets neither busted nor bolstered by spread of legal sports betting

Ask A Bookmaker With Johnny Avello: Booking the Madness of March

Into the wild

NCAA Tournament diary, Chicago edition

Tourney time yields sports betting success in Washington, D.C.

Back to normal in Atlantic City sportsbooks as NCAA tourney tips off

The game has changed

MLB players coax three gambling-related concessions in new CBA

Insider un-retiring?

Big Bucs bets come in days before Tom Brady announces he’s back

Hold on to your hats

When a sports betting platform goes down

Bad actors

As mobile sports wagering explodes, so too does fraud

Revenue reports

Louisiana posts $238 million handle in first full month with mobile

Billion-dollar sports handle boom ends in New Jersey

Michigan books absorb some body blows in February …

… and Pennsylvania fares even worse

No betting (ads) here

The NCAA became the first major sports organization to ban sportsbook commercials during its marquee event when it announced this month that such ads would not be allowed during March Madness, according to ESPN’s David Payne Purdum. As sports betting has proliferated across the U.S., regulators have been hearing from residents that sportsbooks are flooding the airwaves with advertising, and some are considering putting limits on the amount of advertising books can do.

Commercials for sportsbook operators will not be permitted during NCAA tournament games, per NCAA.

— David Payne Purdum (@DavidPurdum) March 16, 2022

While ads aren’t allowed during the broadcasts, sportsbook operators are offering plenty of March Madness specials via social media, on their own websites, and through other means, as well as offering betting on games in most states, though a handful — including New York, New Jersey, and Virginia — don’t allow wagering on in-state teams. Earlier this week, our own John Brennan shared the closest destinations to bet on your team if your state doesn’t allow it.

Joakim Noah joins BetRivers

On Wednesday, Rush Street Interactive announced that it had signed former Chicago Bulls star Joakim Noah to a “brand and content deal” with its BetRivers and PlaySugarHouse sports betting platforms. The announcement comes at a time when Rush Street is competing with four other finalists to build a casino and sportsbook in downtown Chicago, Illinois.

According to a press release, Noah will provide weekly videos covering everything from his thoughts on basketball to his charitable work with the Noah’s Arc Foundation, which “uses sports and art to provide kids with the opportunity to create positive change within themselves and their community.” Prior to playing with the Bulls, Noah helped lead the University of Florida to two national championships, which could bolster RSI’s prospects in the Sunshine State if and when the legal mess involving sports wagering there gets sorted out.

– Mike Seely

Movement in Maine, maybe?

Maine’s House Judiciary Committee this week moved forward a tribal-rights bill that would allow the state’s two commercial casinos to offer sports betting, but would limit Penn National Gaming to offering wagering at its harness track rather than at its Hollywood Casino. Gov. Janet Mills, who vetoed a commercially backed bill that would have allowed for statewide mobile wagering and an open marketplace in 2020, has her own version of a tribal-rights bill and did not immediately support LD 1626, according to the Bangor News.

Stakeholders, who have been trying to legalize sports betting for more than three years, and have plenty of support everywhere except the governor’s office. Mills’ move to include tribes in the mix this year has completely altered the landscape and taken commercial operators by surprise.

More of the most important, interesting stories

NO GO ON HORSE BETTING: Georgia Senate says no to constitutional amendment. [AP]

LOTTERY COMING? Alabama Senate passes bill that would legalize lottery. [AP]

HABLA ESPANOL? Fifth Street launches Spanish-language Latino sports site JefeBet. [CDCGaming]

CLOSER LOOK: Regulators in two states scrutinizing Barstool, PNG ahead of acquisition. [WSJ]

We are aware that players are currently experiencing issues with log-in and bet placement, and we are working on getting this resolved ASAP. Thank you for your patience here.

— DraftKings CX Team (@DK_Assist) March 17, 2022

$1 BILLION? NY Senate considers raising downstate casino license fee to $1 billion. [Politico]

I DIDN’T MEAN IT: Mass. Senator walks back “I’m fine” with gambling comment. [MassLive]

NEW RULES: Mass. regulators discuss updating ad regs ahead of sports betting legalization. [WBUR]

COMING SOON? In Arkansas, the Saracen Casino’s wagering app is being held up in testing. [KATV]

TRIBAL PARTNERSHIP: Brewers team up with Potawatomi Tribe, which owns a Wisconsin casino. [CBS58]

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Jill R. Dorson

Jill R. Dorson

Jill has covered everything from steeplechase to the NFL and then some during a more than 30-year career in sports journalism. The highlight of her career was covering Oakland Raiders during the Charles Woodson/Jon Gruden era, including the infamous “Snow Bowl” and the Raiders’ 2003 trip to Super Bowl XXXVII. Her specialty these days is covering sports betting legislation across the country. You can reach Jill at jill@bettercollective.com

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