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Rob Gronkowski Goes Training Montage Route In Latest FanDuel Spot

The 'Kick of Destiny' ad campaign takes a cue from '80s movies to show Gronk's field goal kicking abilities

Jeff Edelstein by Jeff Edelstein
January 17, 2023
in Industry
rob gronkowski adam vinatieri

Courtesy of FanDuel

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Mere hours after Brett Maher of the Dallas Cowboys demonstrated how difficult it can be to kick a prolate spheroid through an 18-foot aperture from a distance of 1,200 or so inches …

Brett Maher. Record breaker. pic.twitter.com/UUY0YKlwvL

— Barstool Sports (@barstoolsports) January 17, 2023

… we received an update on Rob Gronkowski’s quest to manage to put one of those prolate spheroids through the uprights on behalf of FanDuel.

Today, the sportsbook released the second video spot for Gronkowski’s “Kick of Destiny,” in which he will attempt to split the uprights during a live commercial spot during the Super Bowl. If he manages to boot it through — clearly, no guarantees on this — any bettor at FanDuel who wagered at least $5 on the Super Bowl will split $10 million in free bets.

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In the video, Gronk gets help from his old Patriots teammate, Adam Vinatieri, in an homage to both Rocky Balboa’s and Ivan Drago’s training regimes from Rocky IV.

“Whether it’s kickoff, a touchdown, or an important play that will decide a season, FanDuel knows moments matter. Our first-ever Super Bowl commercial will be more than just a television spot — it will create a moment that will bring fans together and give them something to collectively cheer for,” Andrew Sneyd, FanDuel’s executive vice president of marketing, said in the original press release announcing the gambit. “It’s an unprecedented field goal attempt on live TV, so anything can happen.”

Yes, as Maher found out Monday night, anything — including missing four PATs(!) — can indeed happen.

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Jeff Edelstein

Jeff Edelstein

Jeff is a veteran journalist, working as a columnist for The Trentonian newspaper in Trenton, NJ for a number of years. He's also an avid sports bettor and DFS player. He can be reached at jedelstein@bettercollective.com.

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