TENNESSEE AND INDIANA PLACE YOUR BETS AND GET THE PARTY STARTED
— Hard Rock Sportsbook (@HardRockSB) September 6, 2022
“We are excited to offer the legendary Hard Rock experience to our mobile sports betting players throughout Indiana and Tennessee,” Marlon Goldstein, executive managing director and CEO for Hard Rock Digital, said in a press release. “The successful debut of the Mystery Wheel is the latest example of the unique interactive experiences that can only be found at Hard Rock Sportsbook as well as our commitment to building the most entertaining app in the market.”
The Mystery Wheel is an interactive feature where users can receive up to $5,000 in “free bets.”
Tennessee market gains 11th operator
Hard Rock became the 11th mobile sportsbook operator in Tennessee, which allowed mobile books to go live in the state on Nov. 1, 2020. BetMGM, DraftKings, FanDuel, and Tennessee Action 24/7 were the first four to launch in the state. Caesars Sportsbook, WynnBET, Barstool Sportsbook, Wagr, SuperBook Sports, and Betly have since launched in Tennessee.
Tennessee is home to three Hard Rock Cafes (Nashville, Memphis, and Pigeon Forge), and the Hard Rock Casino in Bristol recently opened on the Virginia side of the border.
Indiana gains 13th operator
Hard Rock Sportsbook becomes the 13th mobile sports betting operator to go live in Indiana, joining the likes of BetMGM, FanDuel, BetRivers, PointsBet, and Unibet. Hard Rock Sportsbook joins SBK Sportsbook as the operators to go live in the state in 2022.
The first Indiana sportsbooks launched in 2019.
Unlike Tennessee, Indiana allows for in-person and mobile sports betting, as mobile operators partner with in-person entities to offer online sportsbooks. Hard Rock held a previous presence in the state, as Hard Rock Casino Northern Indiana opened a retail Hard Rock Sportsbook in May.