• About Us / Contact
  • Responsible Gambling
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Kentucky
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Vermont
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Kentucky
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Vermont
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

Joe Asher Settling Into New Role At IGT

Former William Hill US CEO joined betting services company in October

Jeremy Balan by Jeremy Balan
February 17, 2022
in Features, Industry
Joe Asher

Photo: William Hill, Reno Gazette Journal

Share on FacebookShare on Twitter

After a summer at the seaside paradise that is Del Mar, California, in 2021, Joe Asher was back in Las Vegas.

It was nearing the end of summer, his kids were at school, he was walking the dog, and it was hot. The dog had enough of the heat, so the walk was soon over.

β€œWhat am I gonna do?” the former William Hill US CEO thought to himself.

Leaving William Hill

Earlier in 2021, Asher had left his position at William Hill as the takeover by Caesars was completed. He had served as the president and CEO since 2011, after William Hill purchased Brandywine Bookmaking, where Asher also was president and CEO.

He won’t get into the details of his departure, but said it β€œwas time to move on.”

β€œCaesars bought the business, and it was time to do something else,” he said. β€œI have great affection for the Caesars people, but everything has a season.”

The next season was summer, and Asher said he hadn’t had one off since he was 4 years old.

Sign Up For The Sports Handle Newsletter!
I also want to receive information and offers about online sportsbooks (eg. odds boost, welcome offers)

β€œI never had a summer off in my life,” Asher said. β€œI started working at Dad’s newsstand in Wilmington [Delaware] when I was 5, and I worked at racetracks from when I was 16.”

With three young children and a passion for horse racing, a summer in Del Mar seemed like a great way to decompress, but the next season was coming.

What now?

On the same day Asher pondered his future in the brutal Vegas sun, a call came in from Enrico Drago, IGT’s CEO of digital and betting. IGT is a company that provides sports betting, lottery, and other gaming services and had worked with Asher and William Hill to bid on a sports betting project in Rhode Island.

β€œI was going to listen to everything and commit to nothing,” Asher said of job prospects at the time.

Initially the plan was to be a consultant for IGT, but as talks advanced, a full-time role came together. In late September, IGT announced Asher would be its president of sports betting.

β€œJoe Asher’s knowledge, experience, network, and vision for sports betting are key ingredients to boosting our future success,” Drago said in a statement at the time.

But the learning curve was tough for Asher at the start, especially in the COVID era, where getting to know everyone and gauging company culture can be a challenge in a remote working environment.

β€œWhen I started, I was drinking from a fire hose,” Asher said. β€œIt’s a different business β€” B2B instead of B2C. … But like anything, you start to figure it out. We’re looking at continuing to grow the business. Obviously, as new jurisdictions legalize, that creates opportunities. We’re looking to build out the product and continue to enhance it.”

What’s ahead?

IGT’s clients include Boyd Gaming, Resorts World, FanDuel, SuperBook, and tribal casinos, among others, and Asher said he is eager to see just how the exploding sports betting world progresses and evolves, both for his current clients and his former co-workers.

β€œThere are a lot of unknowns, but clearly there are a handful of companies that are investing heavily for the future,” Asher said. “FanDuel is a big customer of ours, so I follow their business closely, and I have a lot of friends at Caesars, so I follow them closely.

β€œThere’s a long way to go, and we’ll see how it plays out, but it’s underreported that operators are differently positioned. Caesars owns a network of casinos and properties, so as far as customer acquisition goes, they don’t care if they make a ton of money on sports betting if it is going to introduce people to the Caesars ecosystem β€” casinos, hotels, restaurants β€” for the next 30 years. On the other hand, FanDuel is about online and scale. I’m really interested in how it all shakes out.”

ShareTweetShare
Jeremy Balan

Jeremy Balan

Jeremy Balan has been a journalist, editor, and sports writer since 2007. After years covering prep, college, and pro sports for online and print media, he focused on turf writing at BloodHorse from 2015-2019 and won an Eclipse Award for his coverage of the devastating fire at San Luis Rey Training Center. Contact Jeremy on Twitter (@jeremybalan) or through email at [email protected].

Related Posts

whats on tap
Industry

What’s On Tap: NBA Conference Finals, Stanley Cup Playoffs, And Indy 500

May 22, 2023
Andy Lyons/Getty Images
Horse Racing

Caesars First To Announce Sports Wagering Access In Kentucky

May 16, 2023
Load More

Top Stories

colts logo

Source: ‘Pervasive’ Wagering From Colts Player Includes Bets On His Own Team

June 5, 2023
paspa ruling

From PASPA To Present: An Oral History Of The U.S. Sports Betting Gold Rush

May 11, 2023
inside-fanatics-sportsbook-fedex-field

Sources: Fanatics Enters Advanced Talks With PointsBet On Transformative U.S. Deal

May 12, 2023
new york times headquarters

The ‘Risky Wager’ Series From New York Times Was No Hit Piece β€” It’s Reality

May 31, 2023

State Sports Betting Guides

Ohio (U.S. state) flag waving against clear blue sky, close up, isolated with clipping path mask alpha channel transparency, perfect for film, news, composition

Ohio Sports Betting – All Online Sportsbooks, Bonus Offers, and News 2023

by Brian Pempus
May 16, 2023

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
May 2, 2023

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
April 24, 2023

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 22, 2023

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
May 3, 2023

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps & Bonus Offers

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

SportsHandle

  • Analysis
  • Casino
  • Features
  • Horse Racing
  • Industry
  • Legal
  • Legislation
  • Lottery
  • Opinion
  • Podcasts
  • Poker
  • Politics
  • Promotions
  • Regulation
  • Sports
  • Uncategorized

Better Collective

This website is owned and operated by Better Collective USA. Trademarks and copyrights referenced on this website are and shall remain the exclusive property of their respective owners and/or licensors. Please be sure to visit the operator’s website(s) to review their terms & conditions. We advise you to read these carefully as they contain important information. Copyright Β© 2023 USBets.com | Better Collective USA
21 Play Responsibly
Gamble Aware West Virginia
Gambling Problem? Call 1-800-Gambler.
GameSense

Search Sports Handle

No Result
View All Result
  • About Us / Contact
  • Responsible Gambling

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Kentucky
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Vermont
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News