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Kay Adams Gives Gronk Guff In Latest ‘Kick Of Destiny’ Super Bowl Spot

Rob Gronkowski's $10 million field goal attempt for FanDuel has him nervous on the podium

Jeff Edelstein by Jeff Edelstein
January 31, 2023
in Industry
rob gronkowski

Courtesy of FanDuel

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Stop what you’re doing. The third commercial for Rob Gronkowski and FanDuel’s β€œKick of Destiny” campaign has just dropped.

That’s right: We’re now a mere 12 days away from Super Bowl Sunday and the live commercial event where Gronk β€” who, to the best of Sports Handle’s crack team of researchers’ knowledge, is not a kicker β€” will attempt to split the uprights for the sportsbook. If he does, anyone who bet $5 or more on the game will split $10 million worth of free bets.

Here’s the spot, with discussion to follow.

Clearly, Kay Adams of FanDuel TV is not a corporate shill, as she was asking Gronk the tough questions at this press conference.

She asks him if he’s nervous, and Gronk asks back, full of confidence, β€œNervous? Gronk? Please.”

But Adams, instead of letting this answer go, narrows her eyes and tilts her head in a classic, β€œReally?” pose.Β At this point, Gronk β€” who has not broken eye contact β€” stares down Adams.Β Adams then slowly shakes her head β€œno.” Gronk’s response? A head nod indicating β€œyes.”

Tension, knife, cut.

1
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The other spots

The second commercialΒ in the series was an homage to 1980s-style training montages.

And the debut commercial featured Gronk β€” who is apparently now employed as an auto mechanic β€” being informed by his agent that he’s signed up for the Kick of Destiny.

β€œI spent my career catching the ball, but I always knew I could kick it, and now I’ll do it live in front of football fans everywhere during the Super Bowl,” Gronkowski said in a press release announcing the gambit. β€œWith $10 million in free FanDuel bets on the line, I’m training every day to give fans something to root for and to watch the β€˜Kick of Destiny’ live on national television.”

Gronk’s kick isn’t the only sportsbook promotion happening on Super Bowl Sunday; DraftKings and Molson Coors have teamed up to offer a $500,000 free-to-play pool where contestants pick from 12 multiple choice questions concerning the outcome of a commercial featuring Coors Light and Miller Lite. Whoever gets the most correct wins $100,000.

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Jeff Edelstein

Jeff Edelstein

Jeff is a veteran journalist, working as a columnist for The Trentonian newspaper in Trenton, NJ for a number of years. He's also an avid sports bettor and DFS player. He can be reached at [email protected]

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