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LIV Tour Looks To Make Stateside Splash; Will Bettors Show Interest?

Some states are in play, others out of bounds for bettors as new golf tour holds event in Portland this weekend

Chris Altruda by Chris Altruda
June 29, 2022
in Sports
brooks koepka

Allen Eyestone/USA TODAY

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The buzz around the Saudi-backed LIV Tour may grow louder this weekend, as the newest professional golf tour holds its first event in the United States.

The Portland, Oregon, tournament is the second event overall for the LIV Tour, which held its inaugural event in London, won by 2011 Masters champion Charl Schwartzel. Five of the tour’s eight events this season will be held in the U.S., and it will return stateside for its season-ending event in Miami in late October. Two of the five U.S. events are being held at courses owned by former President Donald Trump.

As opposed to the weekly grind of the PGA and European tours, the LIV Tour’s four events in Portland, New Jersey, Boston, and Chicago are spread out between now and mid-September. This weekend’s event, held at Pumpkin Ridge, is going head-to-head with the PGA Tour’s John Deere Classic, which is one of the tour’s lower-profile stops.

Though the LIV Tour currently has a relatively small roster of players compared to its PGA and European PGA counterparts, it has shelled out a substantial amount of money to attract high-end talent, boasting star power in three-time Masters champion Phil Mickelson and U.S. Open winners Brooks Koepka and Dustin Johnson. Other notable pros on the LIV Tour include Bryson DeChambeau and former European Tour stars Lee Westwood and Ian Poulter.

Koepka, DeChambeau, and Pat Perez, who all signed last week, will make their first LIV Tour starts in Portland. Another trio of recent signees β€” Matthew Wolff, international player Carlos Ortiz, and No. 2 ranked amateur Eugenio Chacarra β€” also will be in the LIV Tour field for the first time.

Golf has long been considered a sport conducive to sports wagering, especially in-game betting given the pace of play, as bettors can follow their preferred golfers on a shot-by-shot basis. The span between shots, which is usually minutes as golfers walk the course, allows operators to be both nimble and nuanced for market offerings.

Market offerings varying by state

outrights so far are almost 2X for Deere … tournament matchups with 10 Deere and 6 LIV are comparable in handle … LIV will have longer shelf life though by almost 8 hours for pretournament wagering

— Jeff Sherman (@golfodds) June 29, 2022

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Wagering on LIV Tour events has varied on a state-by-state basis. According to an ESPN story, wagering is available in large-market betting states including Nevada, Illinois, and Arizona. It is not on the approved list of sports wagering events in Indiana, while Tennessee‘s Sports Wagering Advisory Council reportedly declined to make it available for operators to offer. Additionally, some operators are not providing markets for LIV events in certain states.

FanDuel is the only one of seven mobile operators in Illinois opting not to post LIV markets for betting β€” DraftKings, BetMGM, PointsBet, Barstool Sportsbook, Caesars, and BetRivers are all doing so for the Portland tournament. Meanwhile, MaximBet appears to be the only operator accepting wagers for the event in Colorado.

In Illinois and Colorado, which make handle figures by sport available, golf is a solid draw. Illinois has generated $168 million in golf handle since launch in 2020, including a record $22.7 million in April. In Colorado, there has been at least $109.6 million wagered on golf since May 2020. That handle total may be higher, as there were three months when golf was not in the top 10 of sports wagered on and not listed by the Colorado Department of Revenue in its monthly reports.

In Oregon, where this weekend’s event is being held, DraftKings is offering markets for the event as the official sportsbook for the Oregon Lottery.

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Chris Altruda

Chris Altruda

Chris Altruda was a sportswriter with ESPN, The Associated Press, and STATS for more than two decades before coming to Better Collective in 2019. When not crunching sports betting revenue figures, he is usually listening to Iron Maiden or exploring Chicago neighborhoods. His Twitter handle is @AlTruda73 and can be reached via email at [email protected]

This site contains commercial content. We may be compensated for the links provided on this page. The content on this page is for informational purposes only.

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