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Manning Family Signs Promotional Partnership With Caesars Sportsbook

Archie, Peyton, Eli, and Cooper are all involved in 'first-of-its-kind' deal

Jeremy Balan by Jeremy Balan
November 9, 2021
in Industry
Peyton Manning Eli Manning

Photo by Robert Deutsch/USA Today

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You can officially add sports betting to the ever-expanding portfolio of the Manning football family, as former NFL quarterback Archie Manning and his three sons – Peyton, Eli, and Cooper – have signed an agreement with Caesars Sportsbook, which has described the deal as β€œa historic, first-of-its-kind partnership.”

On the heels of their successful β€œManningCast” broadcasts for select Monday Night Football games on ESPN2, Peyton and Eli, both multiple Super Bowl-winning quarterbacks, are the big fish in the deal. In a statement announcing the partnership, Caesars indicated β€œthe Mannings will be featured in advertising, in addition to making live event and commercial appearances.”

The family will also be accessible to customers through Caesars’ rewards program, as the sportsbook intends to give customers β€œthe chance to interact directly with the Mannings in various ways.”

β€œWe’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned,” Peyton said in a statement from Caesars. β€œThey place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”

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Mannings have transcendent appeal

Considering legal sports betting is alive and well in the states where Peyton and Eli played for NFL franchises (Indiana, Colorado, New Jersey/New York), the partnership has a desirable niche. But the Mannings have transcended those regions with the “ManningCast” and various other national advertising campaigns — specifically for Peyton, who has done memorable spots with companies like Nationwide, MasterCard, Sprint, DirecTV, and Papa John’s.

β€œThis isn’t the typical partnership between a sports betting company and major talent,” Chris Holdren, co-president of Caesars Digital, said in the company’s announcement. β€œWe’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”

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A notable exclusion from this deal is Cooper’s son Arch, the No. 1 quarterback prospect in the country for the college football recruiting class of 2023. Arch plays for Isidore Newman School in New Orleans, the same high school his father and uncles attended, but the β€œname, image, and likeness” (NIL) sponsorship opportunities opened up to college athletes recently do not extend to high school athletes in Louisiana at this time.

The Mannings and Caesars already had a relationship through Manning’s Sports Bar & Grill, which operates out of Harrah’s New Orleans.

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Jeremy Balan

Jeremy Balan

Jeremy Balan has been a journalist, editor, and sports writer since 2007. After years covering prep, college, and pro sports for online and print media, he focused on turf writing at BloodHorse from 2015-2019 and won an Eclipse Award for his coverage of the devastating fire at San Luis Rey Training Center. Contact Jeremy on Twitter (@jeremybalan) or through email at [email protected].

This site contains commercial content. We may be compensated for the links provided on this page. The content on this page is for informational purposes only.

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