You can officially add sports betting to the ever-expanding portfolio of the Manning football family, as former NFL quarterback Archie Manning and his three sons – Peyton, Eli, and Cooper – have signed an agreement with Caesars Sportsbook, which has described the deal as “a historic, first-of-its-kind partnership.”
On the heels of their successful “ManningCast” broadcasts for select Monday Night Football games on ESPN2, Peyton and Eli, both multiple Super Bowl-winning quarterbacks, are the big fish in the deal. In a statement announcing the partnership, Caesars indicated “the Mannings will be featured in advertising, in addition to making live event and commercial appearances.”
The family will also be accessible to customers through Caesars’ rewards program, as the sportsbook intends to give customers “the chance to interact directly with the Mannings in various ways.”
“We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned,” Peyton said in a statement from Caesars. “They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”
Mannings have transcendent appeal
Considering legal sports betting is alive and well in the states where Peyton and Eli played for NFL franchises (Indiana, Colorado, New Jersey/New York), the partnership has a desirable niche. But the Mannings have transcended those regions with the “ManningCast” and various other national advertising campaigns — specifically for Peyton, who has done memorable spots with companies like Nationwide, MasterCard, Sprint, DirecTV, and Papa John’s.
“This isn’t the typical partnership between a sports betting company and major talent,” Chris Holdren, co-president of Caesars Digital, said in the company’s announcement. “We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”
A notable exclusion from this deal is Cooper’s son Arch, the No. 1 quarterback prospect in the country for the college football recruiting class of 2023. Arch plays for Isidore Newman School in New Orleans, the same high school his father and uncles attended, but the “name, image, and likeness” (NIL) sponsorship opportunities opened up to college athletes recently do not extend to high school athletes in Louisiana at this time.
The Mannings and Caesars already had a relationship through Manning’s Sports Bar & Grill, which operates out of Harrah’s New Orleans.