You can officially add sports betting to the ever-expanding portfolio of the Manning football family, as former NFL quarterback Archie Manning and his three sons – Peyton, Eli, and Cooper – have signed an agreement with Caesars Sportsbook, which has described the deal as “a historic, first-of-its-kind partnership.”
On the heels of their successful “ManningCast” broadcasts for select Monday Night Football games on ESPN2, Peyton and Eli, both multiple Super Bowl-winning quarterbacks, are the big fish in the deal. In a statement announcing the partnership, Caesars indicated “the Mannings will be featured in advertising, in addition to making live event and commercial appearances.”
The family will also be accessible to customers through Caesars’ rewards program, as the sportsbook intends to give customers “the chance to interact directly with the Mannings in various ways.”
“We’re looking forward to interacting with their customers who love sports and love football, and we know Caesars has a lot of fun initiatives planned,” Peyton said in a statement from Caesars. “They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”
Mannings have transcendent appeal
Considering legal sports betting is alive and well in the states where Peyton and Eli played for NFL franchises (Indiana, Colorado, New Jersey/New York), the partnership has a desirable niche. But the Mannings have transcended those regions with the “ManningCast” and various other national advertising campaigns — specifically for Peyton, who has done memorable spots with companies like Nationwide, MasterCard, Sprint, DirecTV, and Papa John’s.
“This isn’t the typical partnership between a sports betting company and major talent,” Chris Holdren, co-president of Caesars Digital, said in the company’s announcement. “We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family. Archie, Peyton, Eli, and Cooper are extraordinary people who are champions of their communities and we’re honored to partner with such a prestigious group of individuals.”
A notable exclusion from this deal is Cooper’s son Arch, the No. 1 quarterback prospect in the country for the college football recruiting class of 2023. Arch plays for Isidore Newman School in New Orleans, the same high school his father and uncles attended, but the “name, image, and likeness” (NIL) sponsorship opportunities opened up to college athletes recently do not extend to high school athletes in Louisiana at this time.
The Mannings and Caesars already had a relationship through Manning’s Sports Bar & Grill, which operates out of Harrah’s New Orleans.
Best Sports Bonuses in
Monkey Knife Fight$50 Match
$5 Free
- Promo Code: HANDLE
- Unique prop-only DFS play
- Legal in dozens of states
PrizePicks$100 Deposit Match
- Use Promo Code: HANDLE
- Real-money play in 28 states
- Dead simple DFS concept
Best Legal Sportsbook Apps in
Caesars Sportsbook NY- Promo Code: HANDLECZR
- NY Exclusive Welcome Offer
- Loaded Promotional Schedule
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
DraftKings Sportsbook- 20% up to $1000
- Tons of Player Props
- Best Teaser Pricing
21+. Eligibility restrictions apply. See website for details.
BetRivers Sportsbook- Generous 1X Playthrough Bonus
- Unmatched Loyalty Program
- Excellent Teaser Pricing
Best Legal Sportsbook Apps in
Caesars Sportsbook LA (prelaunch)- Promo Code: HANDLENEW
- Special LA prelaunch offer
- More promos on launch day
FanDuel Sportsbook LA (prelaunch)- Special LA prelaunch offer
- Credits available on launch day
- Best odds, prices in the industry
BetMGM Sportsbook LA (prelaunch)- Special LA pre-launch offer
- Free Bets upon registration
- Fast withdrawals and deposits
DraftKings Sportsbook LA (prelaunch)- Special LA prelaunch offer
- Get bets instantly upon sign-up
- No deposit required
Best Legal Sportsbook Apps in
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
SugarHouse Sportsbook- Simple, Easy-to-Clear Bonus
- Best in Class Loyalty Program
- Get Tons of Alternative Lines
Best Legal Sportsbook Apps in
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
DraftKings Sportsbook- 20% up to $1000
- Tons of Player Props
- Best Teaser Pricing
21+. Eligibility restrictions apply. See website for details.
Best Legal Sportsbook Apps in
Caesars Sportsbook- Promo Code: HANDLERF
- Rock solid software
- Loaded promotional schedule
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
BetRivers Sportsbook- Generous 1X Playthrough Bonus
- Unmatched Loyalty Program
- Excellent Teaser Pricing
Unibet Sportsbook IA/AZ/NJ/IN- Build Your Own Parlay Boost
- PayPal, Visa, ACH Banking
- Play on iOS or Android
Best Legal Sportsbook Apps in
Caesars Sportsbook- Promo Code: HANDLERF
- Rock solid software
- Loaded promotional schedule
PointsBet Sportsbook- Unique High-Upside Format
- Exciting Welcome Bonus
- Creative Promos Every Night
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
Unibet Sportsbook- Build Your Own Parlay Boost
- PayPal, Visa, ACH Banking
- Play on iOS or Android
Best Legal Sportsbook Apps in
Caesars Sportsbook- Promo Code: HANDLERF
- Rock solid software
- Loaded promotional schedule
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
FOX Bet Sportsbook- PayPal Deposits, Withdrawals
- Offers Custom Bets
- Backed by FOX Sports
BetRivers Sportsbook- Generous 1X Playthrough Bonus
- Unmatched Loyalty Program
- Excellent Teaser Pricing
Best Legal Sportsbook Apps in
Caesars Sportsbook- Promo Code: HANDLERF
- Rock solid software
- Loaded promotional schedule
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
PointsBet Sportsbook- Unique High-Upside Format
- Exciting Welcome Bonus
- Creative Promos Every Night
Betway Sportsbook- Great Live Betting interface
- Growing quick within the U.S.
- Established worldwide success
FOX Bet Sportsbook- PayPal Deposits, Withdrawals
- Offers Custom Bets
- Backed by FOX Sports
TwinSpires Sportsbook- Promo Code: HANDLE
- Backed by Churchill Downs
- Competitive Pricing
Best Legal Sportsbook Apps in
Betway Sportsbook- Great Live Betting interface
- Growing quick within the U.S.
- Established worldwide success
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
BetRivers Sportsbook- Generous 1X Playthrough Bonus
- Unmatched Loyalty Program
- Excellent Teaser Pricing
FOX Bet Sportsbook- PayPal Deposits, Withdrawals
- Offers Custom Bets
- Backed by FOX Sports
Best Legal Sportsbook Apps in
Caesars Sportsbook- Promo Code: HANDLERF
- Rock solid software
- Loaded promotional schedule
Betway Sportsbook- Great Live Betting interface
- Growing quick within the U.S.
- Established worldwide success
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
PointsBet Sportsbook- Unique High-Upside Format
- Exciting Welcome Bonus
- Creative Promos Every Night
Best Legal Sportsbook Apps in
Caesars Sportsbook- Promo Code: HANDLERF
- Rock solid software
- Loaded promotional schedule
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
DraftKings Sportsbook- 20% up to $1000
- Tons of Player Props
- Best Teaser Pricing
21+. Eligibility restrictions apply. See website for details.
Best Legal Sportsbook Apps in
Caesars Sportsbook- Promo Code: HANDLERF
- Rock solid software
- Loaded promotional schedule
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
PointsBet Sportsbook- Unique High-Upside Format
- Exciting Welcome Bonus
- Creative Promos Every Night
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
Unibet Sportsbook IA/AZ/NJ/IN- Build Your Own Parlay Boost
- PayPal, Visa, ACH Banking
- Play on iOS or Android
Best Legal Sportsbook Apps in
Caesars Sportsbook- Promo Code: HANDLERF
- Rock solid software
- Loaded promotional schedule
SI Sportsbook- Nice free money offer
- Tons of available bets
- Backed by Sports Illustrated
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
PointsBet Sportsbook- Unique High-Upside Format
- Exciting Welcome Bonus
- Creative Promos Every Night
Best Legal Sportsbook Apps in
PointsBet Sportsbook- Unique High-Upside Format
- Exciting Welcome Bonus
- Creative Promos Every Night
BetRivers Sportsbook- Generous 1X Playthrough Bonus
- Unmatched Loyalty Program
- Excellent Teaser Pricing
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
DraftKings Sportsbook- 20% up to $1000
- Tons of Player Props
- Best Teaser Pricing
21+. Eligibility restrictions apply. See website for details.
Best Legal Sportsbook Apps in
Caesars Sportsbook- Promo Code: HANDLERF
- Rock solid software
- Loaded promotional schedule
BetMGM Sportsbook- Tons of Promotions
- Fast Withdrawals and Deposits
- Good Media Integrations
FanDuel Sportsbook- Best Odds, Prices in Industry
- Tons of Props on 16+ Sports
- Speedy Withdrawals, Deposits
TwinSpires Sportsbook- Promo Code: HANDLE
- Backed by Churchill Downs
- Competitive Pricing
DraftKings Sportsbook- 20% up to $1000
- Tons of Player Props
- Best Teaser Pricing
21+. Eligibility restrictions apply. See website for details.
