• About Us / Contact
  • Responsible Gambling
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Guide To ‘Risk-Free’ Bets
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Guide To ‘Risk-Free’ Bets
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

Massachusetts Regulator Begins Review Of Stand-Alone Mobile Platforms

Bally's was first up, but no decision will be made on any of the six applicants until later this month

Jill R. Dorson by Jill R. Dorson
January 6, 2023
in Regulation
ballys-slide-account-updates-page
Share on FacebookShare on Twitter

The Massachusetts Gaming Commission began its review of six stand-alone mobile platform applications Friday, though it will not announce who it will approve until all reviews have been completed. First up was Bally’s Interactive, which would do business in the state as Bally Bet.

Bally’s executives on Friday gave a broad presentation and shared a look at how the app works before the commission went through the application section-by-section to see if it had a consensus on whether or not the company had “met expectations.” Commissioners had some questions that appear to have been answered in executive session, and Bally’s will be required to provide some additional information, but it received the thumbs up on each section.

Under the new Massachusetts law, the MGC can license up to seven stand-alone digital platforms. Bally Bet, Betr, Betway, DraftKings, FanDuel, and PointsBet have applied for licenses, and the review process will run through Jan. 17.

The MGC has plans to launch digital sports betting in early March, ahead of the NCAA basketball tournament.

Four digital platforms, all tethered to existing casinos, have been initially approved for launch: Barstool Sportsbook (Plainridge Park), BetMGM (MGM Springfield), Caesars Sportsbook (Encore Boston Harbor), and WynnBET (Encore Boston Harbor).

The commission on Thursday began its review of Fanatics (Plainridge Park), which will debut its digital platform in the first quarter of 2023, but the MGC delayed a decision to next week. Commissioners voiced concerns around responsible gaming and Fanatics’ business model after the company said it plans to use its current commerce division to promote sports betting. The commission also had questions surrounding a 2019 Equal Employment Opportunity Commission lawsuit that Fanatics settled.

Under the law, each casino is entitled to two skins. MGM Springfield has not yet announced what company it would partner with for its second skin.

Previous violations, self exclusion reviewed

With regard to Bally’s, the commission questioned previous rules violations by the company in Arizona and Indiana. Bally’s executives said the company had rectified the violation related to self-exclusion lists in Arizona, and they pointed to a miscommunication with regional sports network Sinclair Media for the violation in Indiana, which was self-reported.

In both cases, executives referred to the issues as “growing pains” in new wagering markets and indicated that the company has learned and changed protocols. The commission appeared satisfied with the answers.

Another area that commissioners questioned is the plan by Bally’s to advertise on public transit. Commissioner Eileen O’Brien raised concerns about school-aged children being exposed to the ads while riding to school and asked if advertising could be timed or if it was static.

Bally’s executive Adi Dhandhania said he was unsure, but that “if the commission feels we should stay away from it, then we will.” He pointed out that buying advertising on public transit is similar to buying billboard space, but O’Brien responded that those billboards are digital and can be timed to avoid exposure to minors.

In addition, Chair Cathy Judd-Stein told Bally’s executives that she does not believe that the Bally’s billboards at the Massachusetts-Rhode Island border have responsible gaming language on them, and she asked that this be rectified.

RSM provides window into size of market

As part of its presentation Thursday, accounting network RSM provided charts that project both the size of the market in Massachusetts and potential market share for operators.

In terms of the size of the market, Deustche Bank projects $306.6 million in in gross gaming revenue in 2023 that will grow to $408.8 million by 2027. Truist projects $83.4 million in 2023 and up to $639 million in 2027. RSM’s Theresa Merlino said the slide came from third-party entities, and the the discrepancy in 2023 numbers could likely be attributed to Duestche Bank working on the idea of a March 2023 launch and Truist assuming a fall 2023 launch.

chart-showing-market-share-by-operator According to the market share chart provided by RSM, FanDuel, DraftKings, and BetMGM currently have top market share across live, legal U.S. jurisdictions with each capturing at least 18% in any month between June 2021-June 2022. Rush Street Interactive was No. 4. The chart has double entries for Barstool/PENN, which Merlino said was likely an error.

The chart was provided for context, said Merlino, and does include some operators that have not applied for license in Massachusetts.

ShareTweetShare
Jill R. Dorson

Jill R. Dorson

Jill has covered everything from steeplechase to the NFL and then some during a more than 30-year career in sports journalism. The highlight of her career was covering Oakland Raiders during the Charles Woodson/Jon Gruden era, including the infamous “Snow Bowl” and the Raiders’ 2003 trip to Super Bowl XXXVII. Her specialty these days is covering sports betting legislation across the country. You can reach Jill at jill@bettercollective.com

Related Posts

exterior-long-view-encore-boston-building
Regulation

Font Size Rules For RG Messaging Nearly Create Major Problems In Massachusetts

January 27, 2023
plainridge-park-exterior-night
Regulation

MGC Approves Last Batch Of Rules Ahead Of Tuesday Retail Launch

January 26, 2023
Load More

Top Stories

patrick mahomes

Mahomes’ Ankle Speculation Twists Line Movement In Chiefs-Bengals Rematch

January 27, 2023
fanatics-grand-opening

Fanatics Sportsbook At FedEx Field Offers Unique Retail Option In Maryland

January 23, 2023
Shutterstock

Missouri Legislators Lament Exodus Of Bettors To Neighboring States

January 27, 2023
rob gronkowski adam vinatieri

Rob Gronkowski Goes Training Montage Route In Latest FanDuel Spot

January 17, 2023

State Sports Betting Guides

Ohio (U.S. state) flag waving against clear blue sky, close up, isolated with clipping path mask alpha channel transparency, perfect for film, news, composition

Ohio Sports Betting – Where To Play, Bonus Offers And Promo Codes

by Brian Pempus
January 25, 2023

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
January 27, 2023

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
January 17, 2023

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
October 20, 2022

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
October 6, 2022

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps & Bonus Offers

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

gambling therapy
ncpg
igaming ontario
If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL). Gambling problem? Call 1-800-GAMBLER (MI/NJ/OH/PA/WV), 1-800-9-WITH-IT (IN), 1-800-522-4700 (CO), 1-800-BETS OFF (IA), 1-888-532-3500 (VA) or call/text TN REDLINE 1-800-889-9789 (TN).
19+. Please play responsibly. Terms and conditions apply. 
Individuals must be 19 years of age or older to participate in igaming in Ontario. Gambling can be addictive, please play responsibly. If you, or someone you know, has a gambling problem in Ontario and wants help, please visit ConnexOntario or call their helpline at 1-866-531-2600. Operators on this website operate pursuant to an Operating Agreement with iGaming Ontario.

Search Sports Handle

No Result
View All Result
  • About Us / Contact
  • Responsible Gambling

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Guide To ‘Risk-Free’ Bets
  • News

loading

Please wait while you are redirected to the right page...

Please share your location to continue.

Check our help guide for more info.

share your location