NASCAR and Sportradar announced Tuesday a four-year extension on their media rights deal that includes sports wagering data, extending their partnership through 2026.
The two sides first partnered together in 2015 and entered a separate multi-year integrity services agreement in 2022. The extension agreed to Tuesday covers Sportradar providing official NASCAR data to sportsbooks covering the auto racing league’s three circuits — the NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR CRAFTSMAN Truck Series — spanning 97 races overall.
“As the sports industry’s leading technology company and a trusted partner of sportsbooks and media companies, Sportradar is uniquely positioned to support NASCAR in capturing commercial opportunities,” said Sportradar EVP of Strategic Partnerships & Content Eric Conrad in a press release. “Our ability to leverage these rights in the marketplace will ultimately enrich the NASCAR experience for fans.”
“Our partnership with Sportradar is foundational to our sports betting strategy, from ensuring the integrity of our product to quickly providing authorized gaming operators and media partners with accurate, reliable data,” said Joe Solosky, NASCAR’s managing director of sports betting. “Adding official betting data to the partnership will continue to catalyze NASCAR’s rapid growth in the sports betting space and allow fans to further engage with the sport.”
NASCAR’s expanding wagering presence
NASCAR also entered a multi-year agreement last Thursday with the microbetting platform nVenue to develop in-race wagering markets and predictive content for race fans.
The two agreements show NASCAR is continuing to expand its wagering footprint, something that could prove important with such states in which racing is popular as Kentucky and North Carolina launching mobile betting in the coming months. It reported a 50.5% increase in 2022 handle compared to 2021 and has deals with FanDuel, BetMGM, and PENN Entertainment (operator of the forthcoming ESPN BET) as authorized gaming operators.
NASCAR’s deal with nVenue will give the microbetting platform access to both live racetrack data and historical track data to generate a variety of predictive in-race odds for the race and driver. That would allow for multiple markets of in-race offerings that include stage results, qualifying, and even pit row wagering options.
“nVenue is thrilled to partner with the NASCAR team to build the future of in-race betting and live engagements to delight fans for years to come,” said Kelly Pracht, CEO and co-founder of nVenue. “It is a terrific match: nVenue brings the real-time predictive sports platform designed for microbets and media, and NASCAR brings the mind-share and reach of a league ready to innovate leveled-up fan experiences. We predict this industry-first collaboration will be significantly beneficial not only for sportsbooks and media, but also for NASCAR’s base of knowledgeable, and new, fans.”
Added Solosky: “This collaboration epitomizes a shared vision to entertain fans and enhance the race viewing experience. We are thrilled to pair our racing product with expert technology like nVenue’s to bring microbetting to NASCAR fans going forward.”
