DraftKings and FanDuel will become the “co-official” sports betting partners of the NBA, the league announced Thursday morning. The multi-year deal builds upon existing partnerships between the sportsbook operators and the league.
Both sportsbooks will continue using official NBA data and logos, while also including game highlights on their content platforms. As part of the agreement, DraftKings and FanDuel will become sports betting partners of the league in Canada. Both expect to launch In Canada later this season.
“DraftKings and FanDuel sit at the center of the continued convergence between media and sports betting, and together, we are excited to bring these unique content experiences to our fans,” Scott Kaufman-Ross, senior vice president, head of gaming and new business ventures at the NBA, said in a statement.
New agreement builds on existing relationships
FanDuel, whose partnership with the NBA dates to 2014, now becomes the exclusive presenting partner of a weekly NBABet show that airs Monday nights on NBA TV. Visitors to NBA.com can also opt to see FanDuel odds on the “games” page of the website.
“We are proud of the deep working relationship we have built with the NBA, and that this agreement will celebrate a decade of official partnership,” Amy Howe, president and CEO of FanDuel Group, said in a statement.
— FanDuel (@FanDuel) November 4, 2021
DraftKings started working with the NBA in 2019. The sportsbook operator becomes the exclusive presenting partner of NBABet Stream, a betting-focused telecast that will air on NBA League Pass and the NBA TV app. NBABet Stream begins Friday.
“The NBA season only just tipped off, and yet we have already seen the immediate impact of the sport among our customer base with significant reengagement along with healthy new betting activity across all of our states,” DraftKings Chief Business Officer Ezra Kucharz said in a statement.
DraftKings also plans to have an in-person presence at flagship NBA events like the All-Star Game and NBA Draft.