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New Jersey Sports Betting Launches at Monmouth Park With Vibrant Crowd

Brett Smiley by Brett Smiley
June 14, 2018
in Industry
Governor Phil Murphy placing the first legal sports wager in New Jersey at Monmouth Park.

Governor Phil Murphy placing the first legal sports wager in New Jersey at Monmouth Park on June 14, 2018

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OCEANPORT, NEW JERSEY– The excitement is palpable immediately upon stepping foot into Monmouth Park where New Jersey Governor Phil Murphy made the first legal wager at the William Hill Sportsbook, exactly one month after the United States Supreme Court struck downΒ the Professional and Amateur Sports Protection Act (PASPA), which had blocked New Jersey’s efforts to implement sports betting for over a decade.

“New Jersey’s spirit and determination prevailed,” Murphy says, prior to stepping to the ticket window to make the first two wagers. “I’ll be betting $20 on Germany to win the World Cup and $20 on the Devils to win the next Stanley Cup.”

Media members flood the podium where Murphy addresses a lively crowd hailing from all over New Jersey — Belmar, Brick, Clifton — and even one Las Vegas resident, a self-proclaimed professional bettor and New Jersey native who wanted to take in the scene. There’s a friendly camaraderie, akin to when mildly buzzed New York Giants fans hug strangers after a running back punches in a touchdown.

Legal NJ Sports Betting Officially Launches at Monmouth Park in Oceanport, New Jersey, With Governor Phil Murphy Placing the First Two Wagers at the William Hill Race and Sports Book.

A lot more action and poeple in the @WilliamHillUS sports bar at @MonmouthPark.

For a day with only baseball and golf and World Cup, this is quite a crowd. pic.twitter.com/jIN0xMr55H

— Sports Handle (@sports_handle) June 14, 2018

New Jersey officials who have fought against the NCAA and professional sports leagues since 2009 are here to rejoice. The culmination their efforts and $9 million in legal fees have finally reached fruition. Ron Riccio — attorney for the New Jersey Horsemen’s Association, co-petitioner in the Supreme Court case — stands near the odds board at the front of the house as Murphy speaks.

β€œWe knew in our hearts we would win,” Murphy says at the podium. “I want to give a shoutout to Governor Christie for his extraordinary efforts, as well as all the legislators, Senate President Stephen Sweeney, Ray Lesniak. Dennis [Drazin] and Joe [Asher], you and your operations’ efforts are noted and will be first to benefit. This is huge step forward for gaming and racetracks in New Jersey. The World Cup starts today and baseball is in full swing. There are good times ahead.”

Murphy places his wagers at 10:32 a.m., after which a crowd of patrons rush to the counter. It was on Monday that he signed into the law Assembly Bill A4111 that formally legalized sports wagering in the Garden State. On Wednesday, the Division of Gaming Enforcement published their emergency (temporary) regulations that will govern licensure and regulatory matters.

Former New Jersey Senator Ray Lesniak, sponsor of the 2014 bill that triggered the case Murphy v NCAA (nee Christie v NCAA) that eventually paved a path to victory in the high court, walks through sporting a New York Giants hat.

“I’m going to bet the Giants to win the Super Bowl,” Lesniak says. “It’s a long shot but I’ll take it.”

Former Senator Ray Lesniak here to bet the Giants to win the Super Bowl! Your move, Eli and Saquon Barkley. pic.twitter.com/mYFPR97CEn

— Sports Handle (@sports_handle) June 14, 2018

The neon board spans wide above the kiosks where lines form 20 people deep. They hold sheets showing odds for futures bets for the next Super Bowl, World Series and college football national championship winners. The Alabama Crimson tide are favored once again, two-to-one.

Excitement, Both Muted and Growing

Several patrons say they have previously wagered with offshore sportsbooks, while some haven’t.

Tom is here from Red Bank, New Jersey, and he was confident the state would eventually win the ability to make this day happen.

β€œI’m pleased to be making a legal bet here but I think it will still be both — offshore betting and a New Jersey sportsbook like this.”

Lines forming. Bettors holding odds sheets. Some futures on NFL, CFB, World Cup to be made. pic.twitter.com/WSZA5yVBVi

— Brett Smiley (@brettsmiley) June 14, 2018

Another gentleman waiting in lines says,Β β€œI typically bet online with my friends. This is a new experience.”

Alongside him is Molly, a member of the nearby hotel and hospitality industry. She wants to make a wager on the the PGA Tour’s U.S. Open, which started two hours ago. “Can I still make a bet?” she asks, smiling. “In any case, this is great for our industry.”

A Monmouth Park employee who declined to give his name is standing back watching the crowd.

β€œThe only downside is when somebody runs out of money on Wednesday and bets with their bookie, and pays them the next Thursday,” he says. β€œBut overall it will be pretty good for the state. I think eventually [sports betting] will be legal everywhere, like marijuana.”

His observation is very much an open question as operators in now-legal and to-be legal markets in new non-Nevada states will work to migrate bettors from the black market into the regulated ones.

β€œJust think, all of these people right now were betting in the black market,” explains Dan Shapiro, Vice President of Strategy and Business Development for William Hill US. “This is now a regulated environment and they’ll get paid no matter what with no questions asked. And of course the state of New Jersey is getting their piece.”

A crowd of about 10 patrons erupt when Russia scores a second goal against Saudi Arabia in the first match of the World Cup.

“Goooooal!!!” they shout in unison.

β€œIt’s been a great day,” Shapiro says. β€œThe governor coming here to make the first bet was special, and I never thought there’d be this kind of lines on day one. There’s baseball and World Cup and look how deep the lines are here and in the sports bar as well. This is a really good sign for the future.”

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Brett Smiley

Brett Smiley

Brett Smiley is editor-in-chief and co-founder of Sports Handle, which joined forces with the US Bets team in November 2018. He focuses on the sports betting industry and legislation. He's a recreational sports bettor and DFS player himself, focusing on the NFL. In a past life, Smiley practiced commercial litigation in New York City and previously wrote for FOX Sports and SI.com. He lives in New Jersey with his family.

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