• About Us / Contact
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona Sports Betting
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio Sports Betting
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia Sports Betting
    • Massachusetts Sports Betting
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona Sports Betting
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio Sports Betting
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia Sports Betting
    • Massachusetts Sports Betting
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

Northern Exposure: More Ontario Data, New Operators, Raptors On Life Support

TheScore Bet and bet365 are the most downloaded apps in Ontario

Greg Warren by Greg Warren
April 21, 2022
in Industry, Sports
Northern Exposure cover shot

Art by Blundell Designs

Share on FacebookShare on Twitter

Each Thursday, Sports Handle will recap all the top sports betting news in Canada, highlight the Game of the Week, and take a look ahead at some of the most intriguing games to bet on over the weekend.

Our top Canadian sports stories this week

  • Licensed Ontario Operators Frustrated With Ongoing Black Market Operations
  • BetRegal Banking On Canadian Roots, Low Commission Model to Win Ontario
  • NHL Betting Preview: Desperate Canucks Visit Playoff-Bound Wild

Game of the week

Philadelphia 76ers @ Toronto Raptors, Game 4 — April 23

Odds: Raptors +2.5, O/U 213.5 — BetMGM

Fact: No team has ever come back from an 0-3 deficit in the NBA playoffs.

And this is exactly the situation the Toronto Raptors find themselves in after Joel Embiid ripped out their hearts in Game 3 with a game-winning 3-pointer in overtime to put the Sixers in cruise control in the best-of-seven playoff series.

Start your day with Joel Embiid and Titanic music🔊pic.twitter.com/tzYIv0ZTJI

— PointsBet Sportsbook (@PointsBetUSA) April 21, 2022

The good news, though, is that the Raptors have a couple days to regroup, heal up, and lay it all out at home again Saturday in Game 4.

Scottie Barnes (ankle) will likely be back for Game 4, according to head coach Nick Nurse. He’s been sorely missed, especially on the defensive end, since sustaining the injury in the series opener.

Although the 0-3 comeback has never been done before, Canadians will still be watching with hopeful optimism as the Raptors try to get back into the series and prolong their season.

The battle for Ontario

It’s only been a few weeks since the launch of Ontario’s regulated iGaming and sports betting market, and there’s now some data available to gauge how operators are faring in the market. Morgan Stanley, an American multinational investment bank, has been collecting data since the April 4 launch and released some interesting numbers through April 19 via email.

It appears as though theScore Bet, which is owned by Penn National Gaming, had the most downloaded app out of the gate at a 35% share, followed by bet365 (27% share), FanDuel (16%), BetMGM (9%), Betway (4%), PointsBet and BetRivers (RSI) (3%), and Caesars/888/LeoVegas (1%).

Check out the recent daily download data for theScore Bet compiled by Morgan Stanley.

(Of course, these are the earliest of early days for the industry in Ontario.) https://t.co/bVJGJIUCgV pic.twitter.com/ELoE8670S9

— Jeff Lagerquist (@jefflagerquist) April 19, 2022

It’s not surprising theScore, which is based in Toronto and has significant brand recognition in the region, is popular with Ontarians. The company’s successful sports news app has roughly 4.5 million monthly users, and many of those users are likely also downloading theScore Bet. The two apps are now harmonized, making it easy for users of the sports news app to quickly tap and place a bet if they also have theScore Bet downloaded. TheScore Bet does not have a desktop version of its platform, so all user engagement will be through the app.

The report notes bet365’s revenue share may be even higher as the previously gray operator had an estimated 35% of the sports betting market prior to the April 4 launch, and then transitioned many of those customers to its Canada app.

A communications person from FanDuel told Sports Handle on Thursday they took the historic step of launching into the market with purely responsible gaming advertising.

“Nowhere in the world has this ever been attempted and we’re very proud to have delivered a safer gaming message during a key moment of acquisition and still rank among the top three operators in the market,” she said.

Early GeoComply Ontario data mentioned in the report suggests the market is tracking toward $1.1B GGR in 2022, and location checks are ranking fifth behind the U.S. states of New York, Pennsylvania, New Jersey, and Michigan.

Sports Handle has also obtained a report on early Ontario market projections as of April 19 from Barclays Capital. The company’s Canadian app data shows that theScore had a 24% share of downloads in the first 10 days since Ontario launched legal online gambling, with bet365 at 24%, FanDuel 20%, and BetMGM 11%. It also notes that DraftKings has not yet launched in the market and is expected to be popular with Ontarians.

The report also includes data on time spent in the various available apps. Barclays Capital found bet365 and Betway, another previously gray operator in Ontario that should be licensed in the province shortly, leading the pack.

 

It could be some time before actual Ontario market revenue numbers are disclosed. Sports Handle recently asked iGaming Ontario about when and how data would be released, but was told its plan for revenue reporting would be communicated at a later time.

It’s also important to note that just because users are downloading these apps doesn’t necessarily mean they’re actually signing up for accounts and depositing large amounts of cash for wagering purposes. It’ll be interesting to see the conversion data as it becomes available.

More operators coming to Ontario

Another group of operators is expected to be fully licensed in Ontario by April 25 and could go live in the province shortly, according to an industry source.

This week, NorthStar Gaming and Betway received approved licenses from the Alcohol and Gaming Commission of Ontario, and can potentially go live as soon as they both secure operating agreements with iGO.

NorthStar Bets, which has an integrated content partnership with TorStar Corp., launched its social media accounts this week and is now taking pre-registrations, suggesting a launch is imminent. TorStar Corp. is a Canadian mass media company that owns the Toronto Star and many other newspapers across Ontario.

Hey Ontario! 👋 

Guess what? A premium gaming experience is coming soon to Ontario.

🌟 Follow us on Twitter and click this link to pre-register: https://t.co/SlFzUO3mah

Play responsibly. 19+ (ON Only).

— NorthStar Bets (@NorthStarBet) April 20, 2022

According to the aforementioned Morgan Stanley report, Betway accounted for the highest percentage of iGaming and sports betting smartphone app downloads in Ontario on a month-by-month basis in 2021.

As of Thursday afternoon, 13 operators — and 21 iGaming sites — are now live in Ontario. It’s unclear how many operators could be launching next week, but up to 30 brands could be live in Ontario by the end of May.

DAZN plans to launch betting brand in Ontario

Sports entertainment group DAZN Group is intending to launch a DAZN BET brand in Ontario this year.

DAZN, an international streaming platform 100% dedicated to sports, is partnering with Pragmatic Group, a platform technology and content provider for the gaming industry, to help launch the betting platform.

“The convergence of sports media and betting is the future. This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans. It underscores DAZN’s commitment to revitalize the sports viewing experience by offering a broader spectrum of digital entertainment for fans,” said DAZN Group CEO Shay Segev in a press release.

Segev is the former CEO of Entain, the company that owns the BetMGM, bwin, party, and Ladbrokes betting brands.

Some reports are indicating the brand could be live in Ontario by the end of this year’s third quarter.

ShareTweetShare
Greg Warren

Greg Warren

Greg is a sports editor who has previously worked for respected Canadian media outlets, including Rogers Sportsnet, theScore, and Covers Media Group. He’s covered sports in Canada for over a decade, specializing in NHL, NFL, CFL, MLB, and sports betting. In his spare time, he can be found attempting to break 90 on the golf course or cruising down the slopes at his local ski hill. You can reach Greg at gwarren@bettercollective.com.

Related Posts

Shutterstock
Industry

Canadian Panel Discusses Future Of Online Sports Betting Industry

June 27, 2022
Northern Exposure cover shot
Industry

Northern Exposure: PointsBet’s ‘March Madness’ Curling, OLG Partners With NBA

June 23, 2022
Load More

Top Sportsbooks In Your State

1
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
SugarHouse Sportsbook
Review / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
bet365 Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetRivers Sportsbook
Review / 4.2
BET NOW
T&Cs ApplyOnly 1x Wager Applies
2
FOX Bet Sportsbook
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
SI Sportsbook
Review / 4.1
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
SuperBook Sports
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
BetRivers Sportsbook
Review / 4.2
BET NOW
T&Cs ApplyOnly 1x Wager Applies
1
SI Sportsbook
Review / 4.1
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
FanDuel Sportsbook
Review / 4.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Caesars Sportsbook
Review / 4.4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
WynnBET Sportsbook
Review / 4
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
Betfred Sportsbook
Review / 3.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
BetRivers Sportsbook Ontario
Review / 4.3
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
BetMGM Sportsbook Ontario
Review / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
NorthStar Bets Sportsbook
Review / 4.6
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Bet99 Sportsbook
Review / 4.7
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
Sports Interaction Ontario
Review / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
3
PowerPlay Sportsbook
Rating / 3.8
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
1
Monkey Knife Fight
Rating / 4.5
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.
2
PrizePicks
Rating / 4.2
BET NOW
T&Cs Apply21+. Eligibility restrictions apply. See website for details.

State Sports Betting Guides

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
June 28, 2022

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
March 21, 2021

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 22, 2022

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
March 18, 2022

Most Read Stories

mattress mack betting charade

Will Everyone Please Stop Calling ‘Mattress Mack’ A Sports Bettor?

April 27, 2022
Photo: Jasen Vinlove/USA TODAY

Dave Portnoy Says, ‘F**k That Guy,’ To Which Bettor And Gambling Twitter Seriously Object

May 16, 2022
map-missouri

Missouri Sports Betting Bill Draws Debate, Backlash In Senate

May 5, 2022
golden-gate-bridge-san-francisco

California Tribes Won’t Try For Mobile Proposal On 2022 Ballot

May 10, 2022

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps & Bonus Offers

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

gambling therapy
ncpg
igaming ontario
If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL). Gambling problem? Call 1-800-GAMBLER (NJ/WV/PA/MI), 1-800-9-WITH-IT (IN), 1-800-522-4700 (CO), 1-800-BETS OFF (IA), 1-888-532-3500 (VA) or call/text TN REDLINE 1-800-889-9789 (TN).
19+. Please play responsibly. Terms and conditions apply. 
Individuals must be 19 years of age or older to participate in igaming in Ontario. Gambling can be addictive, please play responsibly. If you, or someone you know, has a gambling problem in Ontario and wants help, please visit ConnexOntario or call their helpline at 1-866-531-2600. Operators on this website operate pursuant to an Operating Agreement with iGaming Ontario.

Search Sports Handle

No Result
View All Result
  • About Us / Contact

No Result
View All Result
  • US Sports Betting
    • Arizona Sports Betting
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Michigan
    • Mississippi
    • New Jersey
    • New York
    • Ohio Sports Betting
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia Sports Betting
    • Massachusetts Sports Betting
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Guide To ‘Risk-Free’ Bets
    • Common Beginner Mistakes
    • Sports Betting Podcasts
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
    • Partnership Tracker
  • News

Please share your location to continue.

Check our help guide for more info.

share your location