• About Us / Contact
  • Responsible Gambling
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Colorado
    • Illinois
    • Indiana
    • Kentucky
    • Louisiana
    • Maryland
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel Sportsbook Promo Code
    • BetMGM Bonus Code
    • Bet365 Bonus Code
    • Caesars Sportsbook Promo Code
    • ESPN BET Promo Code
    • Fanatics Sportsbook Promo Code
    • BetRivers Promo Code
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Colorado
    • Illinois
    • Indiana
    • Kentucky
    • Louisiana
    • Maryland
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel Sportsbook Promo Code
    • BetMGM Bonus Code
    • Bet365 Bonus Code
    • Caesars Sportsbook Promo Code
    • ESPN BET Promo Code
    • Fanatics Sportsbook Promo Code
    • BetRivers Promo Code
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

OLG Becomes NHL’s First Official Sportsbook Partner In Canada

Days before Heritage Classic, partnership comes on heels of similar deal with NFL

Greg Warren by Greg Warren
March 9, 2022
in Industry, Sports
Jerome Miron/USA TODAY

Jerome Miron/USA TODAY

Share on FacebookShare on Twitter

Just over a month after inking a partnership with the NFL, the Ontario Lottery and Gaming Corporation made another major announcement Wednesday morning: OLG is partnering with the NHL to become the league’s first sports betting partner in Canada.

The multi-year deal will designate OLG’s PROLINE (retail) and PROLINE+ (online) as the official sportsbook product of the NHL, just days before the 2022 NHL Heritage Classic between the Toronto Maple Leafs and Buffalo Sabres in Hamilton, Ontario. OLG is sponsoring the outdoor event and its pregame festivities. Two NHL teams — the Ottawa Senators and Maple Leafs — play their home games in the province of Ontario.

The NHL has a number of other sports betting partners in the United States and globally including FanDuel, MGM Resorts, Betway, Bally’s Corp., PointsBet, DraftKings, and William Hill.

“As we prepare to stage our sixth NHL Heritage Classic this weekend in Hamilton, we’re thrilled to announce PROLINE+ by OLG as the NHL’s first Official Sports Betting Partner in Canada,” said Kyle McMann, NHL senior vice president, North American business development, in a press release. “As a leading gaming entertainment operator for more than four decades with an excellent track record in Ontario, OLG is an ideal partner for the NHL to begin our transformative entry into this space in Canada and to further engage our avid Canadian fan base.”

The partnership provides OLG with distribution rights to the NHL’s official logos and cross-promotion across NHL digital and social channels.

“The OLG-NHL deal is a big win for our valued sports bettors. A partnership with a world-class organization like the NHL will help complement the ultimate sports betting experience for hockey fans on PROLINE+ and PROLINE at retail, where our players can execute legal single-event wagers and other unique bets on a sport they love,” said David Pridmore, OLG’s chief digital and strategy officer.

The NHL and OLG announce PROLINE+ as the NHL’s First Official Sportsbook Partner in Canada. https://t.co/iisz7GvTFn pic.twitter.com/E7aqBx0vDw

— NHL Public Relations (@PR_NHL) March 9, 2022

Sign Up For The Sports Handle Newsletter!
I also want to receive information and offers about online sportsbooks (eg. odds boost, welcome offers)

About OLG and PROLINE

OLG’s PROLINE and PROLINE + platforms currently have a monopoly on the Ontario sports betting market, which will change when the regulated iGaming market launches on April 4. OLG is a Crown corporation that is run by the Ontario government and is responsible for the province’s lotteries, charity and Aboriginal casinos, commercial casinos, and slot machines at horse racetracks.

OLG signed a five-year deal with the NFL on Feb. 7, just days before the Super Bowl, to become the first official sportsbook partner of the league in Canada. The corporation has been making improvements to its PROLINE and PROLINE + products over the last few months, as roughly 30 private operators get set to flood the sports betting marketplace  in Ontario on April 4. OLG’s challenge will be to retain its customer base moving forward, as major international and U.S. sportsbooks such as DraftKings, FanDuel, and PointsBet become available to bettors in the province, which is home to roughly 15 million people.

Canada legalized single-game wagering last Aug. 27, which is when OLG launched its PROLINE + sports betting platform. Prior to legalization, Ontario bettors could only bet parlay-style at retail locations across the province.

ShareTweetShare
Greg Warren

Greg Warren

Greg is a sports editor who has previously worked for respected Canadian media outlets, including Rogers Sportsnet, theScore, and Covers Media Group. He’s covered sports in Canada for over a decade, specializing in NHL, NFL, CFL, MLB, and sports betting. In his spare time, he can be found attempting to break 90 on the golf course or cruising down the slopes at his local ski hill. You can reach Greg at [email protected].

This site contains commercial content. We may be compensated for the links provided on this page. The content on this page is for informational purposes only.

Related Posts

whats on tap
Industry

What’s On Tap: NFL Week 3, Ohio State-Notre Dame, Potential Florida Relaunch

September 18, 2023
whats on tap
Industry

What’s On Tap: Wimbledon, NHL Free Agency, And Wemby’s NBA Summer League Debut

July 3, 2023
Load More

Top Stories

hard rock guitars hotel lobby

Mobile Sports Betting In Florida At Least A Few Weeks Away, And Probably Much More

September 19, 2023
Getty Images

Will Prohibet Provide One-Stop Shopping For Detection Of Sports Betting Infractions?

September 14, 2023
have-a-game-plan-bet-responsibly-screenshot

Bettors Know All About Responsible Gambling, But Most Don’t Use Tools

September 12, 2023
nfl logo football

Schuetz: Football Is Back — Forget Everything You Think You Know About Betting

September 6, 2023

State Sports Betting Guides

Sports Betting in Kentucky

Kentucky Sports Betting – Pre-Launch Offers & Best Legal Sportsbook Apps for 2023

by Dukes Wooters
September 19, 2023

Ohio (U.S. state) flag waving against clear blue sky, close up, isolated with clipping path mask alpha channel transparency, perfect for film, news, composition

Ohio Sports Betting – All Online Sportsbooks, Bonus Offers, and News 2023

by Brian Pempus
September 21, 2023

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
September 6, 2023

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
September 1, 2023

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
September 6, 2023

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps 2023

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

SportsHandle

  • Analysis
  • Casino
  • Features
  • Horse Racing
  • Industry
  • Legal
  • Legislation
  • Lottery
  • Opinion
  • Podcasts
  • Poker
  • Politics
  • Promotions
  • Regulation
  • Sports
  • Uncategorized

Better Collective

This website is owned and operated by Better Collective USA. Trademarks and copyrights referenced on this website are and shall remain the exclusive property of their respective owners and/or licensors. Please be sure to visit the operator’s website(s) to review their terms & conditions. We advise you to read these carefully as they contain important information. Copyright © 2023 USBets.com | Better Collective USA
21 Play Responsibly
Gamble Aware West Virginia
Gambling Problem? Call 1-800-Gambler.
GameSense

Search Sports Handle

No Result
View All Result
  • About Us / Contact
  • Responsible Gambling

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Colorado
    • Illinois
    • Indiana
    • Kentucky
    • Louisiana
    • Maryland
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel Sportsbook Promo Code
    • BetMGM Bonus Code
    • Bet365 Bonus Code
    • Caesars Sportsbook Promo Code
    • ESPN BET Promo Code
    • Fanatics Sportsbook Promo Code
    • BetRivers Promo Code
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News