Last week’s Supreme Court decision shot a hole in the uniqueness that has separated Nevada’s casino business from other American gambling halls.
Yes, times have changed. The growing number of opportunities to bet sports is on the way to becoming a major marketing tool that will help bring customers in search of entertainment through the front door to spend money on whatever may be inside.
Consider what the Golden Knights have done for Las Vegas resorts by regularly drawing capacity crowds of more than 18,000 to the T-Mobile arena. Golden Knights tickets and logo merchandise have been very hot items.
I am shaking my head at the memory of the senior executive at one of the major properties who doubted major league sports could be successful in Vegas.
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Phil Hevener has been writing about the business, politics and leading personalities of the U.S. casino industry for more than 30 years. He has been a columnist and editor for major casino-related publications and was recently awarded the Lifetime Achievement Award in gaming communications in 2005 from the American Gaming Association.
