• About Us / Contact
  • Responsible Gambling
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Colorado
    • Illinois
    • Indiana
    • Kentucky
    • Louisiana
    • Maryland
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel Sportsbook Promo Code
    • BetMGM Bonus Code
    • Bet365 Bonus Code
    • Caesars Sportsbook Promo Code
    • ESPN BET Promo Code
    • Fanatics Sportsbook Promo Code
    • BetRivers Promo Code
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Colorado
    • Illinois
    • Indiana
    • Kentucky
    • Louisiana
    • Maryland
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel Sportsbook Promo Code
    • BetMGM Bonus Code
    • Bet365 Bonus Code
    • Caesars Sportsbook Promo Code
    • ESPN BET Promo Code
    • Fanatics Sportsbook Promo Code
    • BetRivers Promo Code
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

PointsBet Canada Announces Partnership With NHL Alumni Association

Australian-based sportsbook is now teaming up with the NHLAA in Canada and the U.S.

Greg Warren by Greg Warren
January 10, 2022
in Industry
pointsbet canada
Share on FacebookShare on Twitter

PointsBet Canada and the NHL Alumni Association jointly announced a new partnership Monday.

PointsBet is now the exclusive sports betting partner of the NHLAA in Canada and also an official partner of the association in the United States. It’s a multi-year deal that grants PointsBet Canada the marketing and licensing rights to the NHLAA and its over 1,000 alumni across North America.

“The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada,” said Nic Sulsky, chief commercial officer of PointsBet Canada, in a press release. “Saturday night hockey is an institution from coast-to-coast-to-coast. Being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon, and the countless other NHL alumni that skated across our screens will allow us to deliver the authentically Canadian gaming experience that we want to bring sports fans.”

The NHLAA, established in 1999, is a charitable organization devoted to bettering the lives of all former NHL players and their families. The organization provides financial assistance, mental and emotional wellness support, physical care, post-playing career transition, and family aid. The NHLAA has the largest membership of retired professional hockey players in the world and is well known for its Hockey Fights Cancer campaign.

“What made the partnership with PointsBet Canada so attractive was their appreciation of what makes our alumni unique,” said Glenn Healy, president and executive director of the NHLAA. “From the very beginning, PointsBet Canada understood our mission at the NHLAA, which is to ‘Honour the Past’ and provide hope and help for all NHL alumni and their families. … It was clear in all of our conversations that PointsBet would play within the rules as a responsible gaming operator, and they were willing to partner with our players to deliver this important message to Canadians.”

PB focused on Canadian market

Australian-based PointsBet has created a Canadian division — PointsBet Canada — that is operating out of Toronto, Ontario. The company appointed Scott Vanderwel as chief executive officer last summer. Vanderwel, who previously served as senior vice president for Rogers Communications, hails from nearby Oakville, Ontario. PointsBet has its North American headquarters in Colorado and is the official sports betting partner of NBC Sports. Ontario is expected to open its market to private operators, like PointsBet Canada, sometime in Q1 of this year.

“We are fully supportive of government efforts to create a regulated gaming environment because it will create a level playing field that not only protects consumers, but eliminates the illegal and gray market,” said Vanderwel. “We are thrilled to be able to join the NHLAA to use our collective voice to promote safe wagering as a legal operator.”

Sign Up For The Sports Handle Newsletter!
I also want to receive information and offers about online sportsbooks (eg. odds boost, welcome offers)

PointsBet already established sports betting partnerships this fall with Curling Canada and two of its teams: Team Kevin Koe and Team Kerrie Einarson. PointsBet is also an official sports betting partner of the NHL.

ShareTweetShare
Greg Warren

Greg Warren

Greg is a sports editor who has previously worked for respected Canadian media outlets, including Rogers Sportsnet, theScore, and Covers Media Group. He’s covered sports in Canada for over a decade, specializing in NHL, NFL, CFL, MLB, and sports betting. In his spare time, he can be found attempting to break 90 on the golf course or cruising down the slopes at his local ski hill. You can reach Greg at [email protected].

This site contains commercial content. We may be compensated for the links provided on this page. The content on this page is for informational purposes only.

Related Posts

wayne greztky connor mcdavid award
Regulation

Ontario Stakeholders Want Clarity On Latest Advertising And Marketing Updates

September 26, 2023
whats on tap
Industry

What’s On Tap: NFL Week 3, Ohio State-Notre Dame, Potential Florida Relaunch

September 18, 2023
Load More

Top Stories

guitar-hotel-hard-rock-florida

Court Decision Clears Way For Hard Rock Bet To Launch In Florida … But Will It?

September 28, 2023
taylor swift donna kelce

Will Taylor Swift-Travis Kelce Relationship Make Sports Bettors Out Of More Women?

September 28, 2023
system error

Schuetz: Palpable Errors In Sports Betting, And The Palpably Bad Decisions That Follow

September 25, 2023
have-a-game-plan-bet-responsibly-screenshot

Bettors Know All About Responsible Gambling, But Most Don’t Use Tools

September 12, 2023

State Sports Betting Guides

Sports Betting in Kentucky

Kentucky Sports Betting – Welcome Offers & Best Legal Sportsbook Apps for 2023

by Dukes Wooters
September 28, 2023

Ohio (U.S. state) flag waving against clear blue sky, close up, isolated with clipping path mask alpha channel transparency, perfect for film, news, composition

Ohio Sports Betting – All Online Sportsbooks, Bonus Offers, and News 2023

by Brian Pempus
October 4, 2023

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
October 2, 2023

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
October 2, 2023

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
October 2, 2023

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps 2023

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

SportsHandle

  • Analysis
  • Casino
  • Features
  • Horse Racing
  • Industry
  • Legal
  • Legislation
  • Lottery
  • Opinion
  • Podcasts
  • Poker
  • Politics
  • Promotions
  • Regulation
  • Sports
  • Uncategorized

Better Collective

This website is owned and operated by Better Collective USA. Trademarks and copyrights referenced on this website are and shall remain the exclusive property of their respective owners and/or licensors. Please be sure to visit the operator’s website(s) to review their terms & conditions. We advise you to read these carefully as they contain important information. Copyright © 2023 USBets.com | Better Collective USA
21 Play Responsibly
Gamble Aware West Virginia
Gambling Problem? Call 1-800-Gambler.
GameSense

Search Sports Handle

No Result
View All Result
  • About Us / Contact
  • Responsible Gambling

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Colorado
    • Illinois
    • Indiana
    • Kentucky
    • Louisiana
    • Maryland
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel Sportsbook Promo Code
    • BetMGM Bonus Code
    • Bet365 Bonus Code
    • Caesars Sportsbook Promo Code
    • ESPN BET Promo Code
    • Fanatics Sportsbook Promo Code
    • BetRivers Promo Code
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News