• About Us / Contact
  • Responsible Gambling
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

New Jersey Online Sportsbook PointsBet Finds Partner For Illinois Sports Betting

PointsBet, Hawthorne Race Course Link Up For Gambling

Brian Pempus by Brian Pempus
July 2, 2019
in Industry
Share on FacebookShare on Twitter

Garden State-licensed online sportsbook PointsBet on Monday announced a 20-year partnership with a brick-and-mortar facility in Illinois ahead of the state’s launch of sports betting.

PointsBet, based out of Australia, inked a deal with Hawthorne Race Course, which would be permitted to offer sports betting under the new law, signed by the governor late last month.

In a presser, PointsBet highlighted the fact that 9.5 mm people reside in the area around the forthcoming sportsbook. Illinois also legalized online/mobile betting, which PointsBet will seek to offer as well. Other terms of the deal were not disclosed. There’s currently no timetable for Illinois green lighting books to launch.

PointsBet is currently operational in New Jersey in partnership with Meadowlands Racetrack. And previously the bookmaker announced a partnership in Iowa, with the Catfish Bend Casino in Burlington, to offer retail and online sports betting. Iowa legalized in early May and is planning to have licensed sportsbooks ready in time for football season.

Both parties are bullish on the market

“PointsBet and Hawthorne Race Course will work in tandem to build a world-class, multi-faceted sports entertainment venue centrally located on the property of the historic racecourse following licensure by the Illinois Gaming Board,” said the sports betting company.

Johnny Aitken, PointsBet’s U.S. CEO, said the firm is “ecstatic” about the opportunity. Illinois has the potential to see more than $8 billion in annual sports wagering handle, according to a 2017 study from Oxford Economics, commissioned by the U.S. casino industry.

Tim Carey, president and general manager of Hawthorne Race Course, remarked:

“Governor Pritzker and the legislature have given us an historic opportunity to transform the Illinois racing industry with the addition of casino gaming and sports betting. It’s an opportunity that we won’t take lightly and that’s exactly why we chose PointsBet as our partner.”

It appears that PointsBet will not seek one of the state’s three online/mobile-only sports betting licenses, which come with a hefty $20 mm price tag. Thus it appears the likes of FanDuel and DraftKings would seek that route for Illinois entry, but they will have to wait a state-mandated 18 months before offering their respective products in order for Illinois b&m sports betting facilities to get a head start in the online betting realm.

Branding

Under Illinois’ new sports wagering law, PointsBet wouldn’t be able to use its brand in partnership with Hawthorne Race Course. The relevant provision from the legislation signed by the governor:

The sports wagering offered over the Internet or through a mobile application shall only be offered under either the same brand as the organization licensee is operating under or a brand owned by a direct or indirect holding company that owns at least an 80% interest in that organization licensee on the effective date of this Act.

In the PointsBet presser, the company appeared to indicate it would help its partner build up its own brand.

“PointsBet will bring its best-in-market proprietary technology, modernized and premium brand mentality, expert trading practices, and proven growth marketing strategies to Illinois’ eager sports betting market,” the firm said. The presser called Hawthorne Race Course an “iconic” property.

That provision is more of a punch to the stomach to DK and FD, given the amount of money the companies spent on advertising to build their respective brands during the DFS boom. It makes it so that DK and FD are incentivized to wait for the so-called “penalty box” period of 18 months to run out before seeking to compete in the Illinois sports betting space.

Share59TweetShare
Brian Pempus

Brian Pempus

Brian served as a senior reporter and online content manager for Card Player Magazine for nearly a decade before joining USBets in October 2018. He is currently focused on legal and regulated sports betting and online gaming. He's an avid jiu-jitsu practitioner in his free time.

Related Posts

whats on tap
Industry

What’s On Tap: Elite Eight, WBC Finals, And Texas Sports Betting Hearing

March 20, 2023
Illinois January 2023 revenue report
Industry

Illinois Inches Its Sports Wagering Handle Record Higher To $1.07 Billion

March 14, 2023
Load More

Top Stories

taylor mathis

Taylor Mathis Got Sacrificed At The Altar Of Responsible Gambling

March 20, 2023
fanduel baseball wall

Premade Same Game Parlays Are Sucker Bets

March 13, 2023
maginfier-over-small-print

Read The Fine Print: A Proposed Federal Rule Could Change Everything For Indian Gaming

March 6, 2023
roman reigns wwe

Colorado Denies Report Stating That It’s Considering WWE Wagering

March 8, 2023

State Sports Betting Guides

Ohio (U.S. state) flag waving against clear blue sky, close up, isolated with clipping path mask alpha channel transparency, perfect for film, news, composition

Ohio Sports Betting – Where To Play, Bonus Offers And Promo Codes

by Brian Pempus
March 24, 2023

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 24, 2023

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
January 17, 2023

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
March 22, 2023

pa online sportsbooks

Pennsylvania Sports Betting – Where To Play, Online Sportsbooks And Bonuses

by Brett Smiley
October 6, 2022

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps & Bonus Offers

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

SportsHandle

  • Analysis
  • Casino
  • Features
  • Horse Racing
  • Industry
  • Legal
  • Legislation
  • Opinion
  • Podcasts
  • Poker
  • Politics
  • Promotions
  • Regulation
  • Sports
  • Uncategorized

Better Collective

This website is owned and operated by Better Collective USA. Trademarks and copyrights referenced on this website are and shall remain the exclusive property of their respective owners and/or licensors. Please be sure to visit the operator’s website(s) to review their terms & conditions. We advise you to read these carefully as they contain important information. Copyright Β© 2023 USBets.com | Better Collective USA
21 Play Responsibly
Gamble Aware West Virginia
Gambling Problem? Call 1-800-Gambler.
GameSense

Search Sports Handle

No Result
View All Result
  • About Us / Contact
  • Responsible Gambling

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Arkansas
    • Colorado
    • Connecticut
    • Delaware
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Louisiana
    • Maine
    • Maryland
    • Massachusetts
    • Michigan
    • Mississippi
    • New Jersey
    • New Mexico
    • New York
    • Ohio
    • Oregon
    • Pennsylvania
    • Tennessee
    • Virginia
    • West Virginia
    • Wyoming
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
    • North Carolina
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel
    • BetMGM
    • Caesars
    • PointsBet
    • BetRivers
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News

loading

Please wait while you are redirected to the right page...