• About Us / Contact
  • Responsible Gambling
This site contains commercial content
SportsHandle
  • US Sports Betting
    • Arizona
    • Colorado
    • Illinois
    • Indiana
    • Kentucky
    • Louisiana
    • Maryland
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel Sportsbook Promo Code
    • BetMGM Bonus Code
    • Bet365 Bonus Code
    • Caesars Sportsbook Promo Code
    • ESPN BET Promo Code
    • Fanatics Sportsbook Promo Code
    • BetRivers Promo Code
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
  • US Sports Betting
    • Arizona
    • Colorado
    • Illinois
    • Indiana
    • Kentucky
    • Louisiana
    • Maryland
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel Sportsbook Promo Code
    • BetMGM Bonus Code
    • Bet365 Bonus Code
    • Caesars Sportsbook Promo Code
    • ESPN BET Promo Code
    • Fanatics Sportsbook Promo Code
    • BetRivers Promo Code
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News
No Result
View All Result
SportsHandle
No Result
View All Result

Finally, A Sportsbook Commercial That Doesn’t Make You Want To Scream

SBK's entry is funny, profane, and almost 100% accurate

Jeff Edelstein by Jeff Edelstein
July 26, 2022
in Opinion
ad
Share on FacebookShare on Twitter

Last year, I wrote about mobile sportsbook commercials and how, on the whole, they are awful.Β 

Well, I wish I waited to write that article, because finally — finally! — we have a sportsbook commercial that doesn’t make you want to immediately switch the channel. Ladies and gents, I give to you SBK and their ad titled Rewriting the Sportsbook.

Why is it so awesome? Well, let’s go frame by frame. (Seriously, why not? It’s the dead of summer. Your investigation into Tuesday’s MLB moneylines can wait a few minutes.)

0:00 – 0:06: It’s a shot of a semi-bustling office, phone ringing, and then a quick closeup of Jason Trost, the founder and CEO of SBK, which is the sportsbook arm of Smarkets. He introduces himself with a guitar solo playing in the background, which will continue throughout the ad. The guitar sound? Think the riff from American Woman by The Guess Who. Very similar.Β 

0:07 – 0:11: Trost says β€œSports are amazing, but sports betting? Not so much.” That’s a pretty bold thing to say for a sportsbook. It would be like Tony the Tiger standing up and saying, β€œCereal is amazing, but sugary sweet cereal? Not so much.”

0:12 – 0:15: Office soccer, featuring a lady catching a soccer ball in a wastebasket.Β 

0:16 – 0:24: This here is the money shot, as Trost comes back on camera and says, β€œJust look at how much these f**kers are making from you,” with a big screen behind him stating, β€œUK Online Bookie Profits,” with the arrow pointing up. And then a bunch of angry tweets take over the screen, with Trost saying, β€œAnd this is how they treat the winners?” You know, getting limited and such.Β 

Sign Up For The Sports Handle Newsletter!
I also want to receive information and offers about online sportsbooks (eg. odds boost, welcome offers)

0:24 – 0:26: Then some office worker with a vaguely Eastern Bloc accent says, β€œSo how do they do it, Jason?” The guy gives off a Milton from Office Space vibe, but kinda Russian.

0:27 – 0:35: Trost responds, β€œBy giving you terrible odds and useless casino games,” but not before he strips off his business casual-wear to display a cricket uniform underneath — and his hair turns into a mullet. (There is not a hair metal-cricket video on YouTube as far as I can tell, otherwise you’d be treated to it below.) He then proceeds to smash a slot machine to smithereens by hitting it with a cricket ball and bat.

0:36 – 0:41: Two bored SBK employees calmly extinguish the slot machine fire like they’ve done this a thousand times before. Trost walks through the smoke like The Scorpions playing Red Square in Moscow. (Once I brought up hair metal, you had to know something like this was coming. Plus, I’m circling back to the Russian Milton thing. I’m packing it in here, folks.)

0:42 – 0:56: Russian Milton breaks a pencil and says the whole situation makes him angry. Trost agrees and asks, β€œSo why hasn’t anyone done anything?” He then removes his cricket gear to reveal a jockey uniform and says, β€œWe have. We’ve built a product that gives you the best odds and doesn’t just beef up our profits.” He’s also sitting on a horse. (More on those “best odds” in a minute.)

0:57 – 1:12: Still on the horse, he says, β€œNo more gimmicks, and no more retired soccer players trying to sell you a bet boost.” While he’s saying this, the camera switches to a kindly, gray-haired gent who’s immediately dismissed by Trost when he says, β€œSorry, Gary Pallister,” who’s apparently a former soccer star. Trost then dismounts the horse by doing a cartwheel. He then does a series of additional cartwheels before changing back into business casual.

1:13 -1:20:Β Trost finishes with, β€œWe’re SBK, and we’re here to rewrite the sportsbook.”

See? Awesome.

Of course, SBK is currently only available stateside in Colorado. So I checked to see if they actually had the best odds, using Monday night’s MLB moneylines as my barometer.

This was around 5 p.m. ET, and SBK had the best price in three markets and tied for the best in four others — meaning they weren’t the best price in 17 markets. Of course, in most cases they were only off by a penny or three, but still: not the best prices, at least here in the colonies.

But having seven out of 24 “best” prices in this industry ain’t too shabby, either. I’ll allow them a “pretty, pretty, pretty, good.”

ShareTweetShare
Jeff Edelstein

Jeff Edelstein

Jeff is a veteran journalist, working as a columnist for The Trentonian newspaper in Trenton, NJ for a number of years. He's also an avid sports bettor and DFS player. He can be reached at [email protected].

This site contains commercial content. We may be compensated for the links provided on this page. The content on this page is for informational purposes only.

Related Posts

Get a Grip
Features

Get A Grip — The Week In Sports Betting: Massachusetts, WV Platform, Bye-Bye Brees

June 10, 2022
Load More

Top Stories

guitar-hotel-hard-rock-florida

Court Decision Clears Way For Hard Rock Bet To Launch In Florida … But Will It?

September 28, 2023
system error

Schuetz: Palpable Errors In Sports Betting, And The Palpably Bad Decisions That Follow

September 25, 2023
taylor swift donna kelce

Will Taylor Swift-Travis Kelce Relationship Make Sports Bettors Out Of More Women?

September 28, 2023
have-a-game-plan-bet-responsibly-screenshot

Bettors Know All About Responsible Gambling, But Most Don’t Use Tools

September 12, 2023

State Sports Betting Guides

Sports Betting in Kentucky

Kentucky Sports Betting – Welcome Offers & Best Legal Sportsbook Apps for 2023

by Dukes Wooters
September 28, 2023

Ohio (U.S. state) flag waving against clear blue sky, close up, isolated with clipping path mask alpha channel transparency, perfect for film, news, composition

Ohio Sports Betting – All Online Sportsbooks, Bonus Offers, and News 2023

by Brian Pempus
September 29, 2023

Downtown Detroit at twilight (Shutterstock)

Michigan Sports Betting – Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
September 6, 2023

VA captial

Virginia Sports Betting – Where To Play, Online Sportsbooks And Bonus Offers

by Brett Smiley
September 1, 2023

nj flag

New Jersey Sports Betting — Where To Play, Online Sportsbooks, And FAQ

by Brett Smiley
September 6, 2023

Canada Sports Betting Guides

Canada Sports Betting – Best Sportsbook Apps 2023

British Columbia Sports Betting – Legal Update, Available Sportsbooks, and FAQ

Ontario Sports Betting – Legal Status And Where To Play

SportsHandle

  • Analysis
  • Casino
  • Features
  • Horse Racing
  • Industry
  • Legal
  • Legislation
  • Lottery
  • Opinion
  • Podcasts
  • Poker
  • Politics
  • Promotions
  • Regulation
  • Sports
  • Uncategorized

Better Collective

This website is owned and operated by Better Collective USA. Trademarks and copyrights referenced on this website are and shall remain the exclusive property of their respective owners and/or licensors. Please be sure to visit the operator’s website(s) to review their terms & conditions. We advise you to read these carefully as they contain important information. Copyright Β© 2023 USBets.com | Better Collective USA
21 Play Responsibly
Gamble Aware West Virginia
Gambling Problem? Call 1-800-Gambler.
GameSense

Search Sports Handle

No Result
View All Result
  • About Us / Contact
  • Responsible Gambling

No Result
View All Result
  • US Sports Betting
    • Arizona
    • Colorado
    • Illinois
    • Indiana
    • Kentucky
    • Louisiana
    • Maryland
    • Massachusetts
    • Michigan
    • New Jersey
    • New York
    • North Carolina
    • Ohio
    • Pennsylvania
    • Tennessee
    • Virginia
  • Pending States
    • California
    • Florida
    • Georgia
    • Missouri
  • Canada
    • Ontario
    • British Columbia
    • Alberta
  • Sportsbook Apps
    • FanDuel Sportsbook Promo Code
    • BetMGM Bonus Code
    • Bet365 Bonus Code
    • Caesars Sportsbook Promo Code
    • ESPN BET Promo Code
    • Fanatics Sportsbook Promo Code
    • BetRivers Promo Code
  • Tools
    • Sportsbook Bonuses Explained
    • Sports Betting Revenue Tracker
    • Sports Betting Podcasts
    • Partnership Tracker
    • Expected Value
    • Sports Scores And Odds Apps
    • Sports Betting Twitter
  • News