The Analyst: Go East Young Bookie!By The Analyst | Published: July 5, 2018 at 8:00 am
Back in the 1800’s Horace Greely was credited with the popular phrase “Go West Young Man, Go West” when offering advice about going west to seek fortune and opportunity. If Horace Greeley were alive today and were offering advice to those interested in the business of sports wagering, I suspect, and would bet serious dollars, he would modify his famous quote and post to a Twitter account: “Go East Young Bookie, Go East!”
As jurisdictions on the East Coast of the United States embrace and welcome full-on sports wagering, it will only be a function of time before the national and international gaming operators wake up and realize, no different than the stock market, they will need their line makers and risk managers for their sportsbook operations to be based on the East Coast or else start making those folks get into their Las Vegas offices by 5 a.m.
Consider this simple reality: there are nearly 60 million people and the highest concentration of professional sports in the northeast United States, and those bettors are not likely to want to wait until 11 a.m. or noon on the East Coast to start getting their bets down.