Sports betting can be both fun and profitable, but for the sports betting pros the fun does not come from being fans of the game but in winning the bet and getting a return on investment. This simple point makes a world of difference between a sports fan who bets for a cheering interest in a game and a sports bettor looking to make money.
Let’s go over some basics. When you make a sports bet, while you make the bet with the book, if the book is run properly you are really betting against other sports bettors as the job of a good bookmaker is to try and balance the book’s exposure such that it makes money regardless of the outcome of the game.
Though the common notion and sentiment is you are betting against the book, the cold truth is you are betting against other bettors and this is something to remember when deciding what games to bet. Games that attract a lot of interest on both teams playing will not always give a fair price as the books know the game will get a lot of interest and the fans will bet into the game regardless of good or bad price/value.