Unibet was one of the original online bookmakers and launched back in 1999. Its roots lie within the European betting markets and started life with just a small coverage across Scandinavia. Its progress was one that took off relatively quickly, and it moved from Scandinavia to attract a broader target market across Europe and around the world.
Unibet is now starting to make a comeback within the legal U.S. sports betting scene. It first partnered with the Hard Rock Atlantic City Casino in New Jersey, and first came online in September 2019.
The current site setup delivers the basics, but as we conduct our review, consider that it’s still a relatively new platform within this sector. In other words, like the economy or standard rental car, not a fully loaded SUV.
In what states is Unibet online sportsbook available?
Unibet has only been in the U.S. marketplace since 2018, and in that time, has made an entry into a handful of states:
|State||Bonus||Casino Partner||Launch Date|
|New Jersey||Get Bonus||Hard Rock A.C.||Sept. 10, 2019|
|Pennsylvania||Get Bonus||Mohegan Sun||Nov. 15, 2019|
Like many other sportsbooks looking for a foothold in the rapidly growing number of states where sports wagering is legal, Unibet is looking for market access as well.
At this point, it’s difficult to predict which other states Unibet will reach, but we think Indiana and Colorado are top candidates.
Key differences between states for Unibet
There are a couple of notable differences between the sites in New Jersey and Pennsylvania. Nothing too major, but notable, nonetheless.
The first thing is that of the design of the sportsbook. It looks a little different on each platform, and even though you can tell it’s the same brand, for some reason, the homepage looks quite different on PA compared to NJ.
We also noticed that you get a slightly better range of sports and markets (such as props, futures) on the New Jersey site over the Pennsylvania version. Sports that are missing include cricket, darts, cycling, and rugby union. This is due to state regulations.
Now, these sports aren’t exactly headliners in the U.S., but as we mention later in the review, it takes away from the depth of the platform.
Main welcome bonus package at Unibet
New accounts to Unibet are going to enjoy not one, but two welcome offers.
|Unibet Sportsbook Welcome Bonus|
|Bonus Code||Just click our links|
|No-Deposit Bonus||$20 Free Bet|
|Risk-Free Bet||Up to $250|
The first part of the package is that of a $20 no deposit free bet. This is broken down into 2 x $10 free bets, and it’s credited to your account as soon as it’s registered.
You can use these free bets on any sport or betting market within the sportsbook. Any winnings from the bet will not include the stake (the amount wagered).
The second part of the package is a risk-free bet worth up to $250. This allows you to place your first bet and if it loses, it will reimburse your bet up to $250 in site credit. The site credit will need to be bet through 1x in the sportsbook, or 20x if you choose to use it in the casino.
You need to make sure that you place the bet at odds of -115 or higher (meaning -120 or -150 won’t qualify), and any refund, should you lose the bet, will hit your account within 72 hours. The minimum stake to trigger this offer is $10, and any bet that is “cashed out” will count as a win, so you won’t receive any free bet.
Overall, the offer is one of the better promos that we have seen. We like that it’s highly accessible, and given that you can claim two offers, it obviously adds a little more value than most.
The no deposit free bet from the Unibet sportsbook is the highlight here. The risk-free bets are good, but this no deposit option is the star of the show as it allows you to create a bankroll from nothing. To maximize this offer, it’s probably best you are sensible and realistic about your opening bet, as opposed to going for a huge score on a 100-1 PGA golf outright future bet.
Unibet, like all online sportsbooks, requires its users to be aged 21 or over to register an account and place a bet. This is something that it verifies with your Social Security Number when you register your account, so bear this in mind.
Only players located in New Jersey are eligible to place a bet. However, you’re able to register an account with Unibet from anywhere in the U.S., with the limitation being you must be located in New Jersey to place a wager. New Jersey has seen quite lot of New Yorkers coming into the state to wager.
In terms of betting options, you get the standard package that most of these sportsbooks are offering these days. This includes around 15 sports in total, and each comes with a good range of betting options within these sports.
We liked that it includes a vast number of their betting options to bet in play (also known as live betting). In fact, this is one of the most exciting parts of the entire sportsbook. It does this as well as anyone, and it’s an area that is ticking around the clock thanks to their diverse sports coverage.
The interface is relatively simple: this has been a trait of Unibet’s for years. We won’t go as far as saying that it’s no-frills, but their sites are definitely a little more minimalistic than most.
What is nice is that Unibet uses its own software, so few look like it in terms of design. It’s also something that has been designed to be very user-friendly, and we think that it nails this about as well as any that we’ve tested.
Unibet mobile app
Mobile betting only arrived in late 2019 for Unibet, so it’s still a fairly new platform. However, it’s an area where Unibet is experienced in markets outside of the U.S., so it’s not exactly starting from scratch.
Here is a look at how the mobile app works and what you can expect from it.
- Availability – The Unibet app can be accessed for both Android and iOS devices. To download for Android, you need to head to the site on your smartphone’s browser and then use the download option that will pop up. For iOS users, you can simply visit the App Store and search for Unibet that way.
- Speed – Speed of the app is about as good as you would expect. It doesn’t take long for pages to load, and as we have touched on already, the site (app included) is pretty basic, which is great for load times.
- Stability – This is an area that has been faultless throughout our testing. There have been no reports of crashes, and the signal has never dropped. There was one time where some of the live betting markets were not available, but after a quick refresh, they reappeared, and the issue never reoccurred.
- Appearance – The app is a diluted version of the online site, and it has that same simplistic look and feel to it. The menu system is one that can be accessed from the top left, and our only gripe, in terms of aesthetics, at least, is that there is no lower menu to access.
- View/Layout – You need to use the menu system to get to where you need to be. The layout of the app has things like the bet slip hidden until you include any bets. Once it’s in, you can expand or collapse this, which works really well. A slight nitpick is that it includes the server time at the bottom of the app, which you cannot remove, and for us, it is unnecessary.
- Responsiveness – It is, without a doubt, one of the more responsive apps that we have tested. You can move between sports and markets instantly.
- Cash out – Cash out is accessed from within the bet slip. One of the major plus points of Unibet is that it keeps bets suspended (waiting time for live betting) for a very short period. This allows you to utilize cash out features and claim prices much quicker and easier as a result.
Unibet Web-based platform
We’ve been able to test Unibet a lot over the last 20 years (pre-U.S. version), and in that time, it’s always been very consistent when it comes to the desktop site. By this, we mean that it keeps things simple, and it makes sure that usability is the main goal for the site.
The home page has been designed to get an overview of games that are starting soon and also includes in-play as well. Their menu system within this page allows you to open and close the sports that you want to bet on, however, the main system can be found running down the left-hand side.
A feature that both the app and the desktop site have is their search function. Given its size, the sportsbook is one that can be hard to get where you need to be. The search function takes away the leg work, allowing you to get where you need to be quickly and efficiently, rather than having to scroll and skip through various menus and sub-menus.
The app and the desktop site are very similar. Obviously, the mobile app is designed for the smaller screen, but if you are familiar with the web-based platform, then the app will be a very similar user experience.
Pricing and betting options at Unibet
Betting options at Unibet are fairly expansive. The brand has been one of the best over the last 20 years with this, and it’s carried it across into their U.S. online sportsbook as well.
Game props seem like it could be an obvious place to start, and for each of its main sports, it has a reasonably good, if a little inconsistent, range to choose from. For NFL, these include lots of “point races” (which team will score 10 points first, etc.), first scoring plays, winners per quarter or half (spread or moneyline), whether a safety will be scored, and team to score first plus the win.
The only downside that we found the prop bets was within the NBA games. Basketball betting (college and NBA) accounts for about 36% of total handle at most U.S. sportsbooks, so it’s surprising to see Unibet offering such a small range of game props.
Futures are an area that Unibet does as well as anyone. It covers a massive range of markets from a wide range of sports. We were critical of basketball’s prop bets, but their futures are excellent, offering betting options on the NBA champions, MVP winner, 6th Man of the Year, Divisional winners, and a wide range of college markets as well.
In terms of the sports that are on offer, you get a bit of a generic range if we are being honest. It comes with 15 sports in total (11 in Pennsylvania), and aside from a few niche sports such as darts, cycling and rugby union, it doesn’t offer anything that any of their rivals can’t offer.
One thing we love is Unibet’s “Profit Boost” offer. They pick a game every night and let you boost the odds on any bet 50% (35% for big games like playoffs). See the screencap above. The promotion is limited to $50 max bets (usually), but hey, it’s still a nice offer.
When it comes to pricing, lots of people think that a sportsbook has to be best priced for all bets it produces. This is not the case and is actually impossible to achieve.
A good online betting site is one that is consistent. Unibet falls right into that category.
We first want to touch upon their betting margin of around 4.2% from the bets that we tested. This is right down the middle for what we would expect, if not a little better than the median within this sector.
From each of the sports and then betting options within these sports, there was a lot to like. It’s got really strong lines on basketball, baseball, football and soccer. We’d be confident that it could go head to head with just about anyone here and not get embarrassed.
One more feature we like is the “Teaser+” — which is a feature that other books using Kambi technology offer. Basically, you can make homemade teaser bets but combining alternative spreads, which all get priced out separately. This is opposed to being limited to a 6 or 7-point teaser in football, as seen at many if not most other sportsbooks. You can be more creative and risky (but wisely) with multi-leg parlays/teasers as a result.
With the good comes the bad: Unibet, like other Kambi-powered sportsbooks, at times offers pricing inferior to other sportsbooks. At times we’ve noticed 23-cent prices (-115, -108) for example, as opposed to a standard 20 cents (-110, -110). We’d call this inexplicable, but perhaps it’s as simple as looking to juice the bettor just a little bit more. That’s why you always price shop!
Where Unibet struggles is with the less-popular sports. Pricing can be highly erratic, and it feels like it just doesn’t get the volume of bets needed to confidently offer better odds here.
Overall user experience at Unibet
Unibet have been around for a long time, so it knows how to create a great user experience. It’s a sportsbook that is simplicity personified and with it, creates a brilliant betting platform.
One of the critical attributes that the site brings is the ability to quickly and easily build bets. Each selection is highlighted in green, before turning yellow once it’s in your bet slip. It’s here where you can place your parlay and round robin bets as well.
A highlight of the sportsbook for us was its customer support section. You can contact it via live chat, phone, email, and via their online messaging platform.
What’s even better about this is support is available 24/7. It may seem like a minor thing to include, but just knowing that you can get access to it around the clock is important. It also means that regardless of what time zone you are on, you can get in touch.
If you do need to get in touch, for whatever reason, the support team is about as good as you will find. It’s a service that is prompt and accurate with their information, which is another reason to use the Unibet online sportsbook.
Deposits and withdrawals
Unibet have improved the banking methods that are on offer within its sportsbook of late and it now include a more than satisfactory range of deposit methods. These include:
- Online bank transfer
- Pre-paid card
- Credit/Debit Cards
- Cash at casino cage (Hard Rock Hotel Casino, Atlantic City)
Deposits at Unibet start from just $10 per transaction and, as a result, are as low as you’re going to find anywhere. Each is processed instantly on the sportsbook, and there is not really one that is better than the other. The only things to note is that you are going to be limited as to the amounts that you can deposit for each method.
We know that lots of you will be looking to take advantage of the PayPal option, and this is one of our favorites as well. But you need to note that your PayPal account has to be pre-loaded before you make your deposit. This means that you can’t make a deposit via a credit or debit card that is linked to your account.
You can withdraw back to your account using the pre-paid card, PayPal, and cash at the casino. There are no fees to pay for any of these transaction methods, and each withdrawal is processed within 24-72 hours.
If you decided to withdraw by getting cash from the casino, then you need to process this online first before you can then go and pick it up.
It’s worth noting that Unibet might ask you to verify your account before you can make your first withdrawal. The information it needs will vary depending on your payment process, but usually includes some sort of government-issued I.D. and then a proof of address.