Unibet was one of the original online bookmakers and launched back in 1999. Its roots lie within the European betting markets and started life with just a small coverage across Scandinavia. Its progress was one that took off relatively quickly, and it moved from Scandinavia to attract a broader target market across Europe and around the world.
The current site setup delivers the basics, but as we conduct our review, consider that it’s still a relatively new platform within this sector. In other words, like the economy or standard rental car, not a fully loaded SUV.
Unibet has been in the U.S. marketplace since 2018, and in that time, has made an entry into a handful of states:
|State||Bonus Offer||Casino Partner||Launch Date|
|New Jersey||$250 Risk-Free Bet||Hard Rock A.C.||Sept. 10, 2019|
|Pennsylvania||$500 Risk-Free Bet||Mohegan Sun||Nov. 15, 2019|
|Indiana||$250 Risk-Free Bet||Horseshoe Hammond Casino||July 30, 2020|
|Virginia||$500 Risk-Free Bet||Stand-Alone Permit||April 28, 2021|
|Iowa||$250 Risk-Free Bet||Harrah's Council Bluffs||Sept. 1, 2021|
|Arizona||$250 Risk-Free Bet||Quechan Tribe||Sept. 9, 2021|
Unibet is looking to build traction in other states that have legalized sports betting, too. At this point it’s difficult to predict which states will follow, but Colorado may be next up.
There are a couple of notable differences between the Unibet product in each state. Nothing too major, but notable, nonetheless.
First, the design of the sportsbook. It looks a little different on each platform, and even though you can tell it’s the same brand, for some reason, the homepage looks quite different on PA compared to NJ, for example.
We also noticed that you get a slightly better range of sports and markets (such as props, futures) on the New Jersey site over the Pennsylvania version. Niche sports like cricket, darts, cycling, and rugby union may not be available in every state. Local laws will always come into play.
Now, these sports aren’t exactly headliners in the U.S., but as we mention later in the review, it takes away from the depth of the platform.
It’s also notable that Unibet does not offer the same welcome bonus in every state. In some state’s it puts up $500, and in others $250. Refer to the table above to see what’s available in your area.
Unibet offers a risk-free bet worth up to $500 (max value will differ by state, see above). This allows you to place your first bet and if it loses, Unibet will reimburse your bet up to the promotional maximum. The refund is delivered in the form of cash, meaning there are no wagering requirements of note. There are no restrictions on withdrawing the returned cash.
Any refund, should you lose the bet, will hit your account within 72 hours. The minimum stake to trigger this offer is $10, and any bet that is “cashed out” (prior to resolving on its own) will count as a win, so you won’t be eligible for the risk-free rebate.
Overall, the offer is one of the better promos that we have seen. We like that it’s highly accessible, and the refund coming in the form of cash offers great value. Most sportsbooks will pay out their risk-free bet promotions as bonus dollars or credits, meaning you need to put that money in play again before you can withdraw… but not Unibet.
Unibet, like all online sportsbooks, requires its users to be aged 21 or over to register an account and place a bet. This is something that it verifies with your Social Security Number when you register your account, so bear this in mind.
Only players located in New Jersey are eligible to place a bet. However, you’re able to register an account with Unibet from anywhere in the U.S., with the limitation being you must be located in New Jersey to place a wager. New Jersey has seen quite lot of New Yorkers coming into the state to wager.
In terms of betting options, you get the standard package that most of these sportsbooks are offering these days. This includes around 15 sports in total, and each comes with a good range of betting options within these sports.
We liked that it includes a vast number of their betting options to bet in play (also known as live betting). In fact, this is one of the most exciting parts of the entire sportsbook. It does this as well as anyone, and it’s an area that is ticking around the clock thanks to their diverse sports coverage.
The interface is relatively simple: this has been a trait of Unibet’s for years. We won’t go as far as saying that it’s no-frills, but their sites are definitely a little more minimalistic than most.
What is nice is that Unibet uses its own software, so few look like it in terms of design. It’s also something that has been designed to be very user-friendly, and we think that it nails this about as well as any that we’ve tested.
Mobile betting only arrived in late 2019 for Unibet, so it’s still a fairly new platform. However, it’s an area where Unibet is experienced in markets outside of the U.S., so it’s not exactly starting from scratch.
Here is a look at how the mobile app works and what you can expect from it.
We’ve been able to test Unibet a lot over the last 20 years (pre-U.S. version), and in that time, it’s always been very consistent when it comes to the desktop site. By this, we mean that it keeps things simple, and it makes sure that usability is the main goal for the site.
The home page has been designed to get an overview of games that are starting soon and also includes in-play as well. Their menu system within this page allows you to open and close the sports that you want to bet on, however, the main system can be found running down the left-hand side.
A feature that both the app and the desktop site have is their search function. Given its size, the sportsbook is one that can be hard to get where you need to be. The search function takes away the leg work, allowing you to get where you need to be quickly and efficiently, rather than having to scroll and skip through various menus and sub-menus.
The app and the desktop site are very similar. Obviously, the mobile app is designed for the smaller screen, but if you are familiar with the web-based platform, then the app will be a very similar user experience.
Betting options at Unibet are fairly expansive. The brand has been one of the best over the last 20 years with this, and it’s carried it across into their U.S. online sportsbook as well.
Game props seem like it could be an obvious place to start, and for each of its main sports, it has a reasonably good, if a little inconsistent, range to choose from. For NFL, these include lots of “point races” (which team will score 10 points first, etc.), first scoring plays, winners per quarter or half (spread or moneyline), whether a safety will be scored, and team to score first plus the win.
The only downside that we found the prop bets was within the NBA games. Basketball betting (college and NBA) accounts for about 36% of total handle at most U.S. sportsbooks, so it’s surprising to see Unibet offering such a small range of game props.
Futures are an area that Unibet does as well as anyone. It covers a massive range of markets from a wide range of sports. We were critical of basketball’s prop bets, but their futures are excellent, offering betting options on the NBA champions, MVP winner, 6th Man of the Year, Divisional winners, and a wide range of college markets as well.
In terms of the sports that are on offer, you get a bit of a generic range if we are being honest. It comes with 15 sports in total (11 in Pennsylvania), and aside from a few niche sports such as darts, cycling and rugby union, it doesn’t offer anything that any of their rivals can’t offer.
One thing we love is Unibet’s “Profit Boost” offer. They pick a game every night and let you boost the odds on any bet 50% (35% for big games like playoffs). See the screencap above. The promotion is limited to $50 max bets (usually), but hey, it’s still a nice offer.
When it comes to pricing, lots of people think that a sportsbook has to be best priced for all bets it produces. This is not the case and is actually impossible to achieve.
A good online betting site is one that is consistent. Unibet falls right into that category.
We first want to touch upon their betting margin of around 4.2% from the bets that we tested. This is right down the middle for what we would expect, if not a little better than the median within this sector.
From each of the sports and then betting options within these sports, there was a lot to like. It’s got really strong lines on basketball, baseball, football and soccer. We’d be confident that it could go head to head with just about anyone here and not get embarrassed.
One more feature we like is the “Teaser+” — which is a feature that other books using Kambi technology offer. Basically, you can make homemade teaser bets but combining alternative spreads, which all get priced out separately. This is opposed to being limited to a 6 or 7-point teaser in football, as seen at many if not most other sportsbooks. You can be more creative and risky (but wisely) with multi-leg parlays/teasers as a result.
With the good comes the bad: Unibet, like other Kambi-powered sportsbooks, at times offers pricing inferior to other sportsbooks. At times we’ve noticed 23-cent prices (-115, -108) for example, as opposed to a standard 20 cents (-110, -110). We’d call this inexplicable, but perhaps it’s as simple as looking to juice the bettor just a little bit more. That’s why you always price shop!
Where Unibet struggles is with the less-popular sports. Pricing can be highly erratic, and it feels like it just doesn’t get the volume of bets needed to confidently offer better odds here.
Unibet have been around for a long time, so it knows how to create a great user experience. It’s a sportsbook that is simplicity personified and with it, creates a brilliant betting platform.
One of the critical attributes that the site brings is the ability to quickly and easily build bets. Each selection is highlighted in green, before turning yellow once it’s in your bet slip. It’s here where you can place your parlay and round robin bets as well.
A highlight of the sportsbook for us was its customer support section. You can contact it via live chat, phone, email, and via their online messaging platform.
What’s even better about this is support is available 24/7. It may seem like a minor thing to include, but just knowing that you can get access to it around the clock is important. It also means that regardless of what time zone you are on, you can get in touch.
If you do need to get in touch, for whatever reason, the support team is about as good as you will find. It’s a service that is prompt and accurate with their information, which is another reason to use the Unibet online sportsbook.
Unibet have improved the banking methods that are on offer within its sportsbook of late and it now include a more than satisfactory range of deposit methods. These include:
Deposits at Unibet start from just $10 per transaction and, as a result, are as low as you’re going to find anywhere. Each is processed instantly on the sportsbook, and there is not really one that is better than the other. The only things to note is that you are going to be limited as to the amounts that you can deposit for each method.
We know that lots of you will be looking to take advantage of the PayPal option, and this is one of our favorites as well. But you need to note that your PayPal account has to be pre-loaded before you make your deposit. This means that you can’t make a deposit via a credit or debit card that is linked to your account.
You can withdraw back to your account using the pre-paid card, PayPal, and cash at the casino. There are no fees to pay for any of these transaction methods, and each withdrawal is processed within 24-72 hours.
If you decided to withdraw by getting cash from the casino, then you need to process this online first before you can then go and pick it up.
It’s worth noting that Unibet might ask you to verify your account before you can make your first withdrawal. The information it needs will vary depending on your payment process, but usually includes some sort of government-issued I.D. and then a proof of address.
Brett Smiley is editor-in-chief and co-founder of Sports Handle, which joined forces with the US Bets team in November 2018. He focuses on the sports betting industry and legislation. He's a recreational sports bettor and DFS player himself, focusing on the NFL. In a past life, Smiley practiced commercial litigation in New York City and previously wrote for FOX Sports and SI.com. He lives in New Jersey with his family.
If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL). Gambling problem? Call 1-800-GAMBLER (NJ/WV/PA/MI), 1-800-9-WITH-IT (IN), 1-800-522-4700 (CO), 1-800-BETS OFF (IA), 1-888-532-3500 (VA) or call/text TN REDLINE 1-800-889-9789 (TN).
Please wait while you are redirected to the right page...