In a week of too much news to digest, William Hill US announced on Friday that it has signed partnership agreements with 11 Mississippi casinos for sports betting risk-management and technology services, with deals in the works in West Virginia and another that “would cover a further 14 U.S. states.”
From the release:
Subject to regulatory approvals, William Hill will provide sports betting risk management services and its proprietary technology for both retail and on-premises mobile sports betting to the following casinos: Hard Rock Casino Hotel & Casino Biloxi, Island View Casino Resort (Gulfport), Palace Casino (Biloxi), Treasure Bay Casino (Biloxi) and WaterView Casino (Vicksburg), in addition to six other casinos in Mississippi. All properties are expected to be live by the end of August pending granting of licenses.
In a week thoroughly dominated by news by MGM Resorts International (NBA marketing/data deal, partnerships with Boyd Gaming and GVC), by DraftKings (in New Jersey, it launched the first legal mobile sports betting app outside Nevada), and more shaking and baking by FanDuel (deal with Boyd Gaming), this is a substantial development in the rapid grab for market share in the expanding legal U.S. sports betting market.
Legal Sports Betting States: William Hill US Penetrates Mississippi Deep With a Vastly Expanded Footprint Apparently in the Works.
Here are the latest betting trends at our 100+ Sports Book locations & on the Nevada Mobile Sports app for tonight's #HallofFameGame 🏈
Bet the game now! #PFHOF18 pic.twitter.com/gHaX2n5LfE
— William Hill US (@WilliamHillUS) August 2, 2018
(And also, MGM’s Beau Rivage (Biloxi) and Gold Strike (Tunica) debuted the first Mississippi sportsbooks on Wednesday, Aug. 2.)
William Hill hit the ground running in the post-PASPA world on June 7 as the Delaware Lottery’s sports betting partner via its agreement with Scientific Games. Three racinos took wagers and registered a $330,000 handle on Day 1 with just baseball and some World Cup on the menu.
Then on June 14, the William Hill Race & Sports Book opened at Monmouth Park in Oceanport and took the first New Jersey sports bets, about 30 minutes before the MGM’s Borgata did so in Atlantic City. William Hill is also now operating the sportsbook at the Ocean Resort (formerly Revel), which opened on June 28.
“We are now the early market leader in New Jersey where our mobile app will launch within weeks and we expect to be a market leader in Mississippi with these 11 casino agreements,” said William Hill CEO Philip Bowcock. “The team continues to engage in discussions that cover a further 14 states and they are doing a tremendous job.”
The company currently operates about 105 sportsbooks throughout Nevada. More from Friday’s news release:
In West Virginia, William Hill will provide retail and mobile/online sports betting to a soon-to-be-announced casino partner. William Hill US is also in advanced discussions with operators about deals that cover casinos in a further 14 states in the U.S. about similar sports betting agreements.
The deals further expand William Hill’s U.S. presence, which already includes sports betting operations in Nevada, Delaware and New Jersey and a race book in Iowa. William Hill has also combined forces with IGT for the Rhode Island Lottery Sports Betting RFP. If IGT is awarded the contract, William Hill will supply its operational expertise, risk management, and trading data to support the operation of sports betting in the state.
Previously in West Virginia, The Greenbrier Resort announced a deal with FanDuel. Each of Penn National Gaming, Eldorado Resorts and Delaware North own three of the other four casinos to be licensed for sports betting in the Mountaineer State.
Those greater referenced negotiations (regarding 14 states) are likely with a regional casino operator such as Penn National Gaming or Eldorado.
This is a breaking news story and will be updated.
[Also See: Odds Shift in Race for Operator Dominance in Legal U.S. Sports Betting Market]